Amer Sports (NYSE:AS – Get Free Report) and PLBY Group (NASDAQ:PLBY – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, risk, profitability, analyst recommendations and institutional ownership.
Profitability
This table compares Amer Sports and PLBY Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Amer Sports | 6.51% | 9.74% | 5.80% |
| PLBY Group | -10.48% | N/A | -2.32% |
Valuation & Earnings
This table compares Amer Sports and PLBY Group”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Amer Sports | $6.57 billion | 3.03 | $427.40 million | $0.75 | 47.96 |
| PLBY Group | $120.93 million | 1.72 | -$12.67 million | ($0.15) | -12.00 |
Amer Sports has higher revenue and earnings than PLBY Group. PLBY Group is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Amer Sports has a beta of 2.16, meaning that its share price is 116% more volatile than the S&P 500. Comparatively, PLBY Group has a beta of 1.91, meaning that its share price is 91% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings and recommmendations for Amer Sports and PLBY Group, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Amer Sports | 0 | 2 | 15 | 2 | 3.00 |
| PLBY Group | 1 | 0 | 0 | 0 | 1.00 |
Amer Sports presently has a consensus price target of $47.12, indicating a potential upside of 31.01%. Given Amer Sports’ stronger consensus rating and higher possible upside, analysts clearly believe Amer Sports is more favorable than PLBY Group.
Institutional & Insider Ownership
40.3% of Amer Sports shares are held by institutional investors. Comparatively, 32.5% of PLBY Group shares are held by institutional investors. 38.3% of PLBY Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Summary
Amer Sports beats PLBY Group on 14 of the 15 factors compared between the two stocks.
About Amer Sports
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, China, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories which includes climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, american football, basketball, golf, and various other professional and recreational sports. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse. It sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, ENVE, Wilson, Louisville Slugger, DeMarini, EvoShield, and ATEC brands. The company distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as its e-commerce websites, and retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.
About PLBY Group
PLBY Group, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. It operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. The company offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; style and apparel products for men and women; digital entertainment and lifestyle products; and beauty and grooming products for men and women, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance. It also owns and operates digital commerce retail platforms, such as playboy.com, honeybirdette.com, yandy.com, and loversstores.com; and Honey Birdette and Lovers retail stores. In addition, the company licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. PLBY Group, Inc. is headquartered in Los Angeles, California.
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