Traeger (NYSE:COOK – Get Free Report) and Barnes & Noble Education (NYSE:BNED – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, risk, valuation, institutional ownership, earnings, analyst recommendations and profitability.
Institutional and Insider Ownership
46.8% of Traeger shares are owned by institutional investors. Comparatively, 38.5% of Barnes & Noble Education shares are owned by institutional investors. 16.1% of Traeger shares are owned by company insiders. Comparatively, 1.2% of Barnes & Noble Education shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Analyst Recommendations
This is a breakdown of current ratings and recommmendations for Traeger and Barnes & Noble Education, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Traeger | 1 | 5 | 1 | 0 | 2.00 |
| Barnes & Noble Education | 1 | 0 | 0 | 0 | 1.00 |
Valuation and Earnings
This table compares Traeger and Barnes & Noble Education”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Traeger | $559.52 million | 0.22 | -$115.18 million | ($43.50) | -1.01 |
| Barnes & Noble Education | $1.61 billion | 0.22 | -$65.82 million | ($0.32) | -32.83 |
Barnes & Noble Education has higher revenue and earnings than Traeger. Barnes & Noble Education is trading at a lower price-to-earnings ratio than Traeger, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Traeger has a beta of 1.78, meaning that its share price is 78% more volatile than the S&P 500. Comparatively, Barnes & Noble Education has a beta of 1.31, meaning that its share price is 31% more volatile than the S&P 500.
Profitability
This table compares Traeger and Barnes & Noble Education’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Traeger | -20.59% | -12.01% | -3.68% |
| Barnes & Noble Education | -0.57% | -20.37% | -5.70% |
Summary
Traeger beats Barnes & Noble Education on 9 of the 14 factors compared between the two stocks.
About Traeger
Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.
About Barnes & Noble Education
Barnes and Noble Education, Inc. engages in the management and operation of bookstore chains in universities. It operates through the Retail and Wholesale segments. The Retail segment operates college, university, and K-12 school bookstores, physical bookstores, and virtual bookstores. The Wholesale segment sells and distributes new and used textbooks to physical bookstores. The company was founded by Leonard S, Riggio in 1965 and is headquartered in Basking Ridge, NJ.
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