Planet Fitness (NYSE:PLNT) Reaches New 1-Year Low on Analyst Downgrade

Planet Fitness, Inc. (NYSE:PLNT)’s stock price hit a new 52-week low during mid-day trading on Thursday after William Blair downgraded the stock from an outperform rating to a market perform rating. The company traded as low as $37.03 and last traded at $44.10, with a volume of 3024623 shares trading hands. The stock had previously closed at $63.96.

Other research analysts have also issued research reports about the company. JPMorgan Chase & Co. decreased their target price on Planet Fitness from $120.00 to $105.00 and set an “overweight” rating on the stock in a research report on Wednesday, February 25th. Macquarie Infrastructure reduced their target price on shares of Planet Fitness from $112.00 to $100.00 and set a “neutral” rating for the company in a research report on Thursday, January 29th. Deutsche Bank Aktiengesellschaft decreased their price target on shares of Planet Fitness from $115.00 to $98.00 and set a “hold” rating on the stock in a research note on Thursday, February 26th. TD Cowen dropped their price objective on shares of Planet Fitness from $100.00 to $90.00 and set a “buy” rating for the company in a research note on Wednesday, April 29th. Finally, UBS Group reiterated a “buy” rating on shares of Planet Fitness in a report on Wednesday, March 18th. Three research analysts have rated the stock with a Strong Buy rating, ten have issued a Buy rating, five have assigned a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $109.27.

Key Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q1 results beat expectations — Planet Fitness reported $0.74 EPS vs. $0.63 expected and revenue of $337.2M (≈22% y/y growth); system-wide same-club sales rose ~3.5% and membership ended the quarter near 21.5M. Zacks: Planet Fitness Tops Q1
• Neutral Sentiment: Trading was temporarily halted early in the session for an exchange LULD (limit up/limit down) pause — a technical market control rather than company-specific news, but it can amplify intraday volatility.
• Neutral Sentiment: Robert W. Baird trimmed its price target to $100 — a reduction in view but still well above current levels, so impact is mixed. American Banking News: Baird Lowers PT
• Neutral Sentiment: Wells Fargo cut its price target from $90 to $80 but maintained an overweight rating — reflects differing analyst views on recovery potential despite recent weakness. TickerReport / Benzinga note
• Negative Sentiment: Company issued weaker FY2026 guidance — EPS guide set at $3.19 (versus ~ $3.37 consensus) and revenue guidance centered around ~$1.4B, signaling slower growth and reducing near-term earnings expectations. Company Press Release / Guidance
• Negative Sentiment: Management cited weak signups in the crucial New Year period and canceled planned price increases — WSJ reports this and notes management cut growth projections, which directly pressures forward revenue and margin assumptions. WSJ: Planet Fitness Slashes 2026 Views
• Negative Sentiment: Analyst action: William Blair downgraded PLNT from Outperform to Market Perform — another signal that sell-side conviction has softened after the guidance cut.

Institutional Investors Weigh In On Planet Fitness

Hedge funds and other institutional investors have recently bought and sold shares of the company. V Square Quantitative Management LLC purchased a new position in Planet Fitness during the fourth quarter worth about $27,000. Clearstead Advisors LLC lifted its holdings in Planet Fitness by 135.9% in the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock valued at $36,000 after acquiring an additional 193 shares during the last quarter. EverSource Wealth Advisors LLC grew its position in Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after acquiring an additional 214 shares during the period. Los Angeles Capital Management LLC purchased a new position in Planet Fitness in the fourth quarter worth approximately $41,000. Finally, Hantz Financial Services Inc. increased its stake in Planet Fitness by 51.9% during the third quarter. Hantz Financial Services Inc. now owns 404 shares of the company’s stock worth $42,000 after acquiring an additional 138 shares during the last quarter. 95.53% of the stock is currently owned by institutional investors and hedge funds.

Planet Fitness Stock Down 33.3%

The company has a market cap of $3.41 billion, a PE ratio of 16.27, a P/E/G ratio of 1.12 and a beta of 1.12. The stock has a 50-day simple moving average of $73.99 and a 200 day simple moving average of $91.54.

Planet Fitness (NYSE:PLNT) last released its quarterly earnings results on Thursday, May 7th. The company reported $0.74 earnings per share for the quarter, topping analysts’ consensus estimates of $0.63 by $0.11. The business had revenue of $337.24 million during the quarter, compared to analysts’ expectations of $298.60 million. Planet Fitness had a negative return on equity of 97.97% and a net margin of 16.55%.The company’s revenue was up 21.9% compared to the same quarter last year. During the same period in the prior year, the business posted $0.59 EPS. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. As a group, research analysts anticipate that Planet Fitness, Inc. will post 3.38 earnings per share for the current fiscal year.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.