Amazon.com (NASDAQ:AMZN) had its price objective upped by analysts at Rosenblatt Securities from $296.00 to $332.00 in a note issued to investors on Thursday, MarketBeat.com reports. The firm presently has a “buy” rating on the e-commerce giant’s stock. Rosenblatt Securities’ price objective suggests a potential upside of 23.71% from the company’s current price.
A number of other equities research analysts have also issued reports on the stock. Wedbush reduced their target price on shares of Amazon.com from $340.00 to $300.00 and set an “outperform” rating on the stock in a report on Friday, February 6th. President Capital reduced their price target on Amazon.com from $320.00 to $296.00 and set a “buy” rating on the stock in a research report on Tuesday, February 10th. Wolfe Research reaffirmed an “outperform” rating and issued a $320.00 price target (up from $245.00) on shares of Amazon.com in a research report on Thursday. JPMorgan Chase & Co. increased their price target on Amazon.com from $265.00 to $280.00 and gave the company an “overweight” rating in a research report on Wednesday, March 25th. Finally, Weiss Ratings lowered Amazon.com from a “buy (b)” rating to a “buy (b-)” rating in a research report on Wednesday, April 22nd. One research analyst has rated the stock with a Strong Buy rating, fifty-five have assigned a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat.com, Amazon.com has a consensus rating of “Moderate Buy” and a consensus target price of $310.25.
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Amazon.com Price Performance
Amazon.com (NASDAQ:AMZN – Get Free Report) last released its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.63 by $1.15. The company had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The firm’s quarterly revenue was up 16.6% on a year-over-year basis. During the same period in the prior year, the business earned $1.59 EPS. On average, research analysts expect that Amazon.com will post 7.7 EPS for the current fiscal year.
Insiders Place Their Bets
In other news, Director Jonathan Rubinstein sold 3,849 shares of the business’s stock in a transaction that occurred on Friday, April 24th. The stock was sold at an average price of $260.00, for a total value of $1,000,740.00. Following the transaction, the director owned 78,654 shares of the company’s stock, valued at approximately $20,450,040. The trade was a 4.67% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 10,649 shares of the business’s stock in a transaction that occurred on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total value of $2,187,624.07. Following the completion of the transaction, the senior vice president directly owned 41,190 shares in the company, valued at approximately $8,461,661.70. The trade was a 20.54% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 128,035 shares of company stock valued at $28,827,479. 8.90% of the stock is owned by company insiders.
Institutional Inflows and Outflows
A number of institutional investors and hedge funds have recently made changes to their positions in AMZN. Fairway Wealth LLC increased its stake in shares of Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after acquiring an additional 60 shares during the period. Sellwood Investment Partners LLC acquired a new position in shares of Amazon.com during the third quarter worth about $27,000. MilWealth Group LLC increased its stake in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after acquiring an additional 79 shares during the period. Lifetime Wealth Management P.C. acquired a new position in Amazon.com during the fourth quarter worth $45,000. Finally, Elkhorn Partners Limited Partnership grew its holdings in Amazon.com by 900.0% during the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock worth $46,000 after acquiring an additional 180 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.
Key Stories Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Q1 beat: Amazon reported a double‑beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
- Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
- Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price‑target raises and buy ratings for AMZN
- Positive Sentiment: Trainium / in‑house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI‑hardware revenue stream, which repositions AMZN as a “picks‑and‑shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
- Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long‑term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
- Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near‑term cash burn risk. Jassy: soaring chip prices could pressure Amazon’s capex
- Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near‑term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Further Reading
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