MediaAlpha (NYSE:MAX) Insider Sells $336,293.37 in Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 33,663 shares of the business’s stock in a transaction dated Monday, April 27th. The stock was sold at an average price of $9.99, for a total value of $336,293.37. Following the sale, the insider owned 2,924,994 shares of the company’s stock, valued at $29,220,690.06. The trade was a 1.14% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

• On Wednesday, April 29th, Steven Yi sold 26,739 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $267,390.00.
• On Tuesday, April 28th, Steven Yi sold 6,565 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $65,650.00.
• On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.88, for a total transaction of $39,520.00.
• On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The shares were sold at an average price of $10.08, for a total transaction of $161,753.76.
• On Monday, April 20th, Steven Yi sold 28,543 shares of MediaAlpha stock. The shares were sold at an average price of $10.06, for a total transaction of $287,142.58.
• On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.68, for a total transaction of $38,720.00.
• On Monday, April 13th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.07, for a total value of $36,280.00.
• On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.78, for a total value of $39,120.00.
• On Monday, April 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.34, for a total value of $37,360.00.
• On Wednesday, April 1st, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.15, for a total value of $36,600.00.

MediaAlpha Stock Performance

Shares of NYSE:MAX opened at $9.04 on Friday. The business’s 50-day simple moving average is $9.58 and its 200 day simple moving average is $10.85. The company has a market cap of $582.76 million, a P/E ratio of 14.12 and a beta of 1.16. MediaAlpha, Inc. has a one year low of $7.09 and a one year high of $13.92.

MediaAlpha (NYSE:MAX) last released its quarterly earnings results on Wednesday, April 29th. The company reported $0.21 earnings per share for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.04). MediaAlpha had a negative return on equity of 147.82% and a net margin of 3.37%.The company had revenue of $310.00 million during the quarter, compared to analysts’ expectations of $298.91 million. During the same quarter in the prior year, the company earned ($0.04) EPS. The firm’s revenue was up 17.3% compared to the same quarter last year. Analysts predict that MediaAlpha, Inc. will post 1.13 earnings per share for the current year.

Wall Street Analyst Weigh In

Several research firms recently issued reports on MAX. Weiss Ratings raised shares of MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a research note on Wednesday, February 25th. Zacks Research downgraded MediaAlpha from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, March 25th. Royal Bank Of Canada cut their price target on MediaAlpha from $18.00 to $11.00 and set an “outperform” rating on the stock in a research note on Tuesday, February 24th. Keefe, Bruyette & Woods reduced their price target on MediaAlpha from $16.00 to $15.00 and set an “outperform” rating for the company in a report on Tuesday, April 7th. Finally, JPMorgan Chase & Co. raised their price objective on MediaAlpha from $11.00 to $12.00 and gave the company an “overweight” rating in a research note on Thursday. Four research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company’s stock. According to MarketBeat, MediaAlpha has an average rating of “Moderate Buy” and a consensus price target of $12.90.

Institutional Investors Weigh In On MediaAlpha

A number of institutional investors have recently made changes to their positions in MAX. JPMorgan Chase & Co. raised its holdings in shares of MediaAlpha by 95.2% during the third quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company’s stock worth $12,045,000 after purchasing an additional 516,195 shares during the period. Triad Investment Management acquired a new position in shares of MediaAlpha in the 4th quarter valued at about $3,567,000. Dynamic Technology Lab Private Ltd grew its position in shares of MediaAlpha by 170.5% during the 3rd quarter. Dynamic Technology Lab Private Ltd now owns 29,237 shares of the company’s stock valued at $333,000 after buying an additional 18,429 shares during the last quarter. Quantbot Technologies LP grew its position in shares of MediaAlpha by 87.5% during the 3rd quarter. Quantbot Technologies LP now owns 38,615 shares of the company’s stock valued at $439,000 after buying an additional 18,021 shares during the last quarter. Finally, AXQ Capital LP acquired a new stake in MediaAlpha during the third quarter worth about $263,000. 64.39% of the stock is currently owned by institutional investors.

More MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Record revenue and improved margins — Q1 revenue of $310.0M (+17% YoY) and stronger adjusted EBITDA/net income were highlighted by management as driven by auto‑insurance demand and marketplace mix. Press Release
• Positive Sentiment: Large free‑cash‑flow projection for 2026 — management now targets $90M–$100M FCF for 2026, which supports valuation and buyback capacity. Free Cash Flow Outlook
• Positive Sentiment: Analyst upgrade/price‑target lift — JPMorgan raised its price target to $12 and kept an overweight stance, signaling institutional confidence in the company’s growth/cash profile. Analyst Note
• Positive Sentiment: Share repurchases — company repurchased >$25M in 2026, a constructive capital‑allocation move that supports EPS and floor demand. Buyback Detail
• Neutral Sentiment: Q2 revenue guidance given as a range ($290M–$310M) but management provided limited EPS guidance, leaving near‑term profitability clarity incomplete. Guidance
• Neutral Sentiment: Earnings call transcript and slides available for deeper operator commentary on mix, pricing and margin cadence. Read management color for sizing risk/reward. Earnings Transcript
• Neutral Sentiment: Insider sales by CEO and directors have been active but executed under pre‑arranged Rule 10b5‑1 plans and mostly to cover tax withholding on vested awards — increases float but not an ad‑hoc vote of no confidence. SEC Form 4
• Negative Sentiment: EPS miss — Q1 EPS of $0.21 came below consensus $0.25, an immediate earnings disappointment that tempers the positive revenue and cash‑flow headlines. Earnings Coverage
• Negative Sentiment: Regulatory/legal overhang — a shareholder‑rights firm announced an investigation tied to recent FTC litigation, creating potential litigation risk and uncertainty. Investigation Alert

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.