Royal Bank Of Canada Issues Pessimistic Forecast for Procter & Gamble (NYSE:PG) Stock Price

Procter & Gamble (NYSE:PG) had its target price reduced by equities research analysts at Royal Bank Of Canada from $172.00 to $167.00 in a research report issued on Thursday,MarketScreener reports. The brokerage currently has an “outperform” rating on the stock. Royal Bank Of Canada’s price target would indicate a potential upside of 15.67% from the stock’s current price.

A number of other equities analysts have also commented on PG. Wells Fargo & Company reduced their price target on shares of Procter & Gamble from $177.00 to $158.00 and set an “overweight” rating on the stock in a research report on Wednesday. Barclays set a $155.00 target price on Procter & Gamble in a report on Friday, January 16th. BNP Paribas Exane decreased their price objective on shares of Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating on the stock in a report on Friday, January 16th. Rothschild & Co Redburn boosted their price objective on Procter & Gamble from $155.00 to $157.00 and gave the stock a “neutral” rating in a report on Friday, January 23rd. Finally, UBS Group decreased their price objective on Procter & Gamble from $170.00 to $166.00 and set a “buy” rating for the company in a research note on Tuesday. Twelve equities research analysts have rated the stock with a Buy rating and ten have given a Hold rating to the stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average target price of $164.26.

Procter & Gamble Price Performance

NYSE PG opened at $144.37 on Thursday. The company has a debt-to-equity ratio of 0.49, a quick ratio of 0.51 and a current ratio of 0.72. Procter & Gamble has a twelve month low of $137.62 and a twelve month high of $171.65. The stock has a 50-day simple moving average of $153.23 and a 200 day simple moving average of $149.32. The stock has a market capitalization of $335.52 billion, a PE ratio of 21.41, a P/E/G ratio of 5.04 and a beta of 0.41.

Procter & Gamble (NYSE:PG) last announced its quarterly earnings data on Friday, January 23rd. The company reported $1.88 earnings per share for the quarter, topping the consensus estimate of $1.86 by $0.02. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The company had revenue of $22.21 billion for the quarter, compared to analyst estimates of $22.36 billion. During the same quarter last year, the firm earned $1.88 EPS. Procter & Gamble’s revenue for the quarter was up 1.5% compared to the same quarter last year. Research analysts anticipate that Procter & Gamble will post 6.91 EPS for the current year.

Insider Activity at Procter & Gamble

In related news, insider Marc S. Pritchard sold 95,903 shares of Procter & Gamble stock in a transaction that occurred on Friday, January 23rd. The stock was sold at an average price of $151.15, for a total value of $14,495,738.45. Following the sale, the insider owned 182,607 shares of the company’s stock, valued at approximately $27,601,048.05. This trade represents a 34.43% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, insider Balaji Purushothaman sold 12,827 shares of the company’s stock in a transaction dated Wednesday, February 11th. The shares were sold at an average price of $160.31, for a total transaction of $2,056,296.37. Following the completion of the sale, the insider directly owned 12,639 shares in the company, valued at approximately $2,026,158.09. The trade was a 50.37% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 348,618 shares of company stock valued at $55,462,643 over the last ninety days. Company insiders own 0.20% of the company’s stock.

Institutional Inflows and Outflows

Large investors have recently modified their holdings of the company. Halbert Hargrove Global Advisors LLC acquired a new position in shares of Procter & Gamble in the third quarter valued at approximately $25,000. E Fund Management Hong Kong Co. Ltd. lifted its stake in shares of Procter & Gamble by 1,000.0% in the fourth quarter. E Fund Management Hong Kong Co. Ltd. now owns 165 shares of the company’s stock worth $25,000 after acquiring an additional 150 shares during the period. Park Square Financial Group LLC increased its position in Procter & Gamble by 65.1% during the 4th quarter. Park Square Financial Group LLC now owns 180 shares of the company’s stock valued at $26,000 after purchasing an additional 71 shares during the period. Evolution Wealth Management Inc. boosted its stake in shares of Procter & Gamble by 1,315.4% in the 4th quarter. Evolution Wealth Management Inc. now owns 184 shares of the company’s stock valued at $26,000 after purchasing an additional 171 shares during the last quarter. Finally, Litman Gregory Wealth Management LLC bought a new position in shares of Procter & Gamble during the 4th quarter worth approximately $26,000. 65.77% of the stock is currently owned by institutional investors.

Key Headlines Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G announced a multi‑year, multi‑brand partnership with the WNBA to feature flagship brands in athlete collaborations, league events and digital storytelling — a move aimed at boosting brand relevance and emotional connection with younger and more engaged consumers. P&G WNBA Partnership Aims To Build Brand Relevance And Investor Interest
• Positive Sentiment: News and analyst commentary highlighted P&G outpacing the market in recent trading (intraday move reported +2.55%), reflecting short‑term buying interest tied to strategy and brand initiatives. Why Procter & Gamble (PG) Outpaced the Stock Market Today
• Positive Sentiment: Coverage (CNBC) emphasized P&G’s innovation strategy as the “lifeblood” of a turnaround — supportive for long‑term revenue and margin improvement if execution continues. The strategy P&G calls its ‘lifeblood’ and why it’s key to the stock’s turnaround
• Neutral Sentiment: UBS trimmed its price target to $166 but kept a buy rating — a moderate signal: lowers upside but still reflects conviction in the name. UBS Group Lowers Procter & Gamble (NYSE:PG) Price Target to $166.00
• Neutral Sentiment: P&G named a new health‑care CEO as a 33‑year veteran retires — leadership continuity in an important segment but limited near‑term market impact. P&G names new health care CEO as 33-year veteran retires
• Negative Sentiment: Goldman Sachs cut its PT to $155 and Piper Sandler cut its PT to $142 (both maintain neutral ratings), which increases near‑term selling pressure by reducing perceived upside for some investors. Goldman Sachs adjusts PT on Procter & Gamble to $155 from $159; maintains neutral rating
• Negative Sentiment: Coverage noted the stock slipped after an analyst downgrade and related noteflow, contributing to downside momentum in recent sessions. Procter & Gamble (NYSE:PG) Stock Price Down 1.1% After Analyst Downgrade

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.