Sowell Financial Services LLC Increases Holdings in ServiceNow, Inc. $NOW

Sowell Financial Services LLC increased its holdings in shares of ServiceNow, Inc. (NYSE:NOW) by 387.0% in the fourth quarter, Holdings Channel reports. The firm owned 6,496 shares of the information technology services provider’s stock after acquiring an additional 5,162 shares during the period. Sowell Financial Services LLC’s holdings in ServiceNow were worth $995,000 as of its most recent SEC filing.

Other institutional investors have also recently added to or reduced their stakes in the company. IAG Wealth Partners LLC boosted its position in ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares during the period. Noble Wealth Management PBC boosted its position in ServiceNow by 400.0% during the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 128 shares during the period. Lodestone Wealth Management LLC purchased a new stake in ServiceNow during the 4th quarter worth $26,000. Bogart Wealth LLC boosted its position in ServiceNow by 93.8% during the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after purchasing an additional 15 shares during the period. Finally, Wealth Watch Advisors INC acquired a new position in ServiceNow in the 3rd quarter worth $29,000. 87.18% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth

A number of equities analysts have commented on NOW shares. TD Cowen cut their price objective on shares of ServiceNow from $200.00 to $185.00 and set a “buy” rating on the stock in a report on Thursday, January 29th. Canaccord Genuity Group set a $200.00 price objective on shares of ServiceNow in a report on Thursday, January 29th. Truist Financial set a $175.00 price objective on shares of ServiceNow in a report on Thursday, February 5th. UBS Group set a $115.00 price objective on shares of ServiceNow in a report on Thursday, January 29th. Finally, Capital One Financial cut their price objective on shares of ServiceNow from $188.00 to $161.00 and set an “overweight” rating on the stock in a report on Friday, January 16th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, five have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat, ServiceNow presently has an average rating of “Moderate Buy” and a consensus price target of $187.46.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Goldman Sachs keeps a buy rating on NOW, which provides institutional support for the shares despite recent volatility. Goldman Sachs Sticks to Its Buy Rating for ServiceNow
• Positive Sentiment: Industry checks suggest the Microsoft/Salesforce/ServiceNow sell‑off is overdone as CIOs move AI from experimentation to deployment — a near‑term narrative that supports upside if execution follows. Microsoft, Salesforce, ServiceNow Sell-Off Is Overdone: Dan Ives
• Positive Sentiment: New commercial momentum and partnerships (DXC multi‑year AI engagement; launch of Naitiv, an AI‑native ServiceNow consultancy) highlight enterprise demand and ecosystem expansion that could lift adoption and revenue over time. DXC Partners with ServiceNow on a New Wave of AI-first Enterprise Transformation Naitiv Launches as the First AI-Native ServiceNow Consultancy
• Positive Sentiment: Notable investors (e.g., Stephanie Link) adding to ServiceNow signals conviction from some active managers amid the pullback. Trade Tracker: Stephanie Link buys Marvell, more ServiceNow and sells Chevron
• Neutral Sentiment: Coverage pieces note software stocks are broadly discounted and compare NOW to peers like Snowflake — framing the pullback as both risk and potential buying opportunity depending on investor horizon. Should Investors Buy ServiceNow Stock Instead of Snowflake Stock?
• Neutral Sentiment: Analysts at Erste Group made a very small FY2027 EPS tweak — a modest data point rather than a major catalyst for direction near term.
• Negative Sentiment: BTIG cut its price target to $185 (from $200), signaling increased scrutiny of FY26 revenue growth; price‑target cuts reduce near‑term upside expectations. ServiceNow Price Target Cut to $185 by BTIG
• Negative Sentiment: Goldman also trimmed its price target (reported coverage), and the stock recently hit a 52‑week low — concrete indicators that analyst sentiment and market positioning have turned cautious. Servicenow stock hits 52-week low at 97.96 USD Goldman Sachs adjusts price target on ServiceNow to 188
• Negative Sentiment: Real‑time market coverage notes the share price dipped in the latest session amid the sector rout, reinforcing momentum‑driven selling pressure. ServiceNow (NOW) Stock Dips While Market Gains: Key Facts

ServiceNow Stock Performance

Shares of ServiceNow stock opened at $97.41 on Thursday. The firm has a market cap of $101.89 billion, a PE ratio of 58.40, a price-to-earnings-growth ratio of 1.71 and a beta of 1.01. The firm’s 50-day simple moving average is $108.49 and its 200-day simple moving average is $145.21. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. ServiceNow, Inc. has a 1 year low of $96.96 and a 1 year high of $211.48.

ServiceNow (NYSE:NOW) last issued its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The business had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The company’s revenue for the quarter was up 20.7% on a year-over-year basis. During the same quarter in the prior year, the business posted $0.73 EPS. Equities analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Insider Activity

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the sale, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the sale, the director owned 46,430 shares in the company, valued at approximately $4,697,323.10. This trade represents a 3.13% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 16,237 shares of company stock worth $1,697,162. 0.34% of the stock is currently owned by corporate insiders.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.