Security National Financial (NASDAQ:SNFCA – Get Free Report) and Baldwin Insurance Group (NASDAQ:BWIN – Get Free Report) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, institutional ownership and profitability.
Analyst Ratings
This is a summary of recent ratings for Security National Financial and Baldwin Insurance Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Security National Financial | 0 | 1 | 0 | 0 | 2.00 |
| Baldwin Insurance Group | 2 | 4 | 2 | 1 | 2.22 |
Baldwin Insurance Group has a consensus target price of $30.00, indicating a potential upside of 35.56%. Given Baldwin Insurance Group’s stronger consensus rating and higher probable upside, analysts clearly believe Baldwin Insurance Group is more favorable than Security National Financial.
Volatility and Risk
Institutional & Insider Ownership
45.6% of Security National Financial shares are owned by institutional investors. Comparatively, 77.5% of Baldwin Insurance Group shares are owned by institutional investors. 13.0% of Security National Financial shares are owned by insiders. Comparatively, 18.5% of Baldwin Insurance Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Profitability
This table compares Security National Financial and Baldwin Insurance Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Security National Financial | 9.33% | 8.71% | 2.08% |
| Baldwin Insurance Group | -2.25% | 12.60% | 3.63% |
Earnings & Valuation
This table compares Security National Financial and Baldwin Insurance Group”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Security National Financial | $344.59 million | 0.72 | $32.15 million | $1.26 | 7.62 |
| Baldwin Insurance Group | $1.49 billion | 2.12 | -$33.81 million | ($0.49) | -45.16 |
Security National Financial has higher earnings, but lower revenue than Baldwin Insurance Group. Baldwin Insurance Group is trading at a lower price-to-earnings ratio than Security National Financial, indicating that it is currently the more affordable of the two stocks.
Summary
Baldwin Insurance Group beats Security National Financial on 11 of the 15 factors compared between the two stocks.
About Security National Financial
Security National Financial Corporation engages in the life insurance, cemetery and mortuary, and mortgage businesses. The company's Life Insurance segment is involved in selling and servicing lines of life insurance, annuity products, and accident and health insurance. It offers various life insurance products, including funeral plans and interest-sensitive life insurance, as well as other traditional life, accident, and health insurance products; annuity products comprising single and flexible premium deferred annuities, and immediate annuities; and diver's accident insurance policies. This segment also cedes and assumes various risks with various authorized unaffiliated reinsurers pursuant to reinsurance treaties. Its Cemetery and Mortuary segment operates eight mortuaries and five cemeteries in Utah; one cemetery in California; and four mortuaries and one cemetery in New Mexico. This segment also offers plots, interment vaults, mausoleum crypts, markers, caskets, urns, and other death care related products; and provides professional services of funeral directors, opening and closing of graves, use of chapels and viewing rooms, and use of automobiles and clothing. The company's Mortgages segment originates and underwrites residential and commercial loans for new construction, existing homes, and real estate projects primarily in Florida, Nevada, Texas, and Utah. It offers residential mortgage lending services to real estate brokers and builders, as well as directly with consumers. Security National Financial Corporation was founded in 1965 and is headquartered in Salt Lake City, Utah.
About Baldwin Insurance Group
The Baldwin Insurance Group, Inc. operates as an independent insurance distribution firm that delivers insurance and risk management solutions in the United States. It operates through three segments: Insurance Advisory Solutions; Underwriting, Capacity & Technology Solutions; and Mainstreet Insurance Solutions. The Insurance Advisory Solutions segment provides commercial risk management, employee benefits, and private risk management solutions for businesses and high-net-worth individuals, as well as their families. The Underwriting, Capacity & Technology Solutions segment offers Future platform, that manufactures technology-enabled insurance products suite comprises personal, commercial, and specialty lines; specialty wholesale broker business that delivers professionals, individuals, and niche industry businesses; and reinsurance brokerage services. The Mainstreet Insurance Solutions segment provides personal insurance, commercial insurance, and life and health solutions to individuals and businesses in communities. The company was formerly known as BRP Group, Inc. and changed its name to The Baldwin Insurance Group, Inc. in May 2024. The Baldwin Insurance Group, Inc. was founded in 2011 and is headquartered in Tampa, Florida.
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