MOR Wealth Management LLC Invests $1.05 Million in Alphabet Inc. $GOOG

MOR Wealth Management LLC acquired a new stake in Alphabet Inc. (NASDAQ:GOOGFree Report) during the 4th quarter, HoldingsChannel.com reports. The fund acquired 3,359 shares of the information services provider’s stock, valued at approximately $1,054,000. Alphabet comprises approximately 0.5% of MOR Wealth Management LLC’s investment portfolio, making the stock its 29th biggest holding.

A number of other hedge funds and other institutional investors have also recently bought and sold shares of the stock. Avaii Wealth Management LLC increased its position in Alphabet by 2.3% in the 4th quarter. Avaii Wealth Management LLC now owns 1,437 shares of the information services provider’s stock valued at $451,000 after acquiring an additional 32 shares during the period. Accelerate Investment Advisors LLC lifted its position in Alphabet by 1.1% during the 4th quarter. Accelerate Investment Advisors LLC now owns 3,166 shares of the information services provider’s stock worth $993,000 after acquiring an additional 34 shares during the period. Morse Asset Management Inc lifted its position in Alphabet by 3.3% during the 3rd quarter. Morse Asset Management Inc now owns 1,093 shares of the information services provider’s stock worth $266,000 after acquiring an additional 35 shares during the period. Robinson Smith Wealth Advisors LLC grew its stake in shares of Alphabet by 1.8% in the 3rd quarter. Robinson Smith Wealth Advisors LLC now owns 2,070 shares of the information services provider’s stock valued at $504,000 after purchasing an additional 36 shares during the last quarter. Finally, Searle & CO. increased its holdings in shares of Alphabet by 0.6% in the third quarter. Searle & CO. now owns 5,703 shares of the information services provider’s stock valued at $1,389,000 after purchasing an additional 36 shares during the period. 27.26% of the stock is currently owned by hedge funds and other institutional investors.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

  • Positive Sentiment: Google rolled out Gemma 4, an open‑source AI model family that strengthens Google’s developer ecosystem and supports future cloud/AI revenue opportunities. Read More.
  • Positive Sentiment: Google updated Gemini API pricing with “Flex” and “Priority” tiers to balance speed, cost and reliability — that could broaden usage, enable more price‑sensitive workloads, and boost API adoption/revenue. Read More.
  • Positive Sentiment: Technical advances like TurboQuant (memory/compression for large models) can lower infrastructure costs for AI workloads and improve margins over time — a structural benefit to Google’s cloud/AI economics. Read More.
  • Neutral Sentiment: Wells Fargo and other analysts remain constructive (Overweight/Buy) but have trimmed price targets — signaling confidence in the long run while dialing back near‑term expectations. Read More.
  • Neutral Sentiment: Market/ETF flows continue to amplify Alphabet’s moves (SPY/QQQ dynamics): macro risk‑on/off days can create outsized short‑term volatility for big caps. Read More.
  • Neutral Sentiment: Big Tech H‑1B filings have fallen, reflecting broader hiring freezes/reshuffling across the sector — not an Alphabet‑specific revenue issue but a labor/strategy signal. Read More.
  • Negative Sentiment: Turkey’s competition authority opened an investigation into Google’s advertising and billing practices — regulatory probes risk fines, remedial costs and local ad‑revenue disruption. Read More.
  • Negative Sentiment: Alphabet’s principal accounting officer, Amie Thuener O’Toole, is leaving (joining Broadcom as CFO) — departure of a senior finance leader creates some short‑term transition risk for controls and reporting. Read More.
  • Negative Sentiment: Semianalysis warned heavy AI capex could push Google’s free cash flow toward zero next year — investors sensitive to FCF may penalize valuation if spending outpaces monetization. Read More.
  • Negative Sentiment: Recent insider selling by senior executives (e.g., John Kent Walker) adds to near‑term negative sentiment, especially amid market sensitivity to insider activity. Read More.
  • Negative Sentiment: Broader legal pressure on platforms (recent cases challenging Section 230 protections) raises regulatory and litigation risk for YouTube/Google content/ad products. Read More.

Analysts Set New Price Targets

Several equities research analysts have recently commented on GOOG shares. Truist Financial set a $350.00 price target on Alphabet in a research note on Friday, December 5th. Piper Sandler reissued an “overweight” rating and issued a $395.00 price objective on shares of Alphabet in a research note on Thursday, February 5th. Sanford C. Bernstein restated a “market perform” rating and set a $345.00 price objective on shares of Alphabet in a research report on Thursday, February 5th. JPMorgan Chase & Co. raised their target price on shares of Alphabet from $385.00 to $395.00 and gave the stock an “overweight” rating in a research note on Thursday, February 5th. Finally, Wells Fargo & Company raised shares of Alphabet from a “hold” rating to a “strong-buy” rating in a report on Monday, February 23rd. Nine research analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating and three have given a Hold rating to the company’s stock. According to MarketBeat.com, the stock has a consensus rating of “Buy” and a consensus price target of $345.71.

Read Our Latest Stock Analysis on GOOG

Insider Activity at Alphabet

In other Alphabet news, insider John Kent Walker sold 47,574 shares of the stock in a transaction dated Tuesday, February 17th. The shares were sold at an average price of $301.45, for a total value of $14,341,182.30. Following the completion of the transaction, the insider directly owned 13,227 shares of the company’s stock, valued at approximately $3,987,279.15. This trade represents a 78.25% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, CEO Sundar Pichai sold 32,500 shares of Alphabet stock in a transaction that occurred on Wednesday, February 18th. The shares were sold at an average price of $303.92, for a total transaction of $9,877,400.00. Following the sale, the chief executive officer owned 2,818,524 shares of the company’s stock, valued at approximately $856,605,814.08. The trade was a 1.14% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders have sold 2,101,844 shares of company stock worth $115,147,751. 12.99% of the stock is owned by company insiders.

Alphabet Price Performance

GOOG opened at $294.46 on Friday. The company has a debt-to-equity ratio of 0.11, a current ratio of 2.01 and a quick ratio of 2.01. Alphabet Inc. has a 12 month low of $142.66 and a 12 month high of $350.15. The stock has a market capitalization of $3.56 trillion, a P/E ratio of 27.24, a P/E/G ratio of 1.80 and a beta of 1.13. The business has a 50 day simple moving average of $309.00 and a 200-day simple moving average of $296.60.

Alphabet (NASDAQ:GOOGGet Free Report) last announced its quarterly earnings data on Thursday, February 5th. The information services provider reported $2.82 earnings per share for the quarter, topping analysts’ consensus estimates of $2.59 by $0.23. Alphabet had a return on equity of 35.01% and a net margin of 32.81%.The firm had revenue of $113.83 billion for the quarter, compared to analyst estimates of $111.24 billion. During the same quarter in the prior year, the company posted $2.15 earnings per share. Alphabet’s quarterly revenue was up 18.0% on a year-over-year basis. On average, equities analysts anticipate that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Monday, March 16th. Stockholders of record on Monday, March 9th were issued a $0.21 dividend. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, March 9th. Alphabet’s dividend payout ratio (DPR) is currently 7.77%.

Alphabet Company Profile

(Free Report)

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.

Further Reading

Want to see what other hedge funds are holding GOOG? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Alphabet Inc. (NASDAQ:GOOGFree Report).

Institutional Ownership by Quarter for Alphabet (NASDAQ:GOOG)

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