Alphabet Inc. $GOOG Shares Sold by Hunter Perkins Capital Management LLC

Hunter Perkins Capital Management LLC trimmed its stake in shares of Alphabet Inc. (NASDAQ:GOOG) by 21.3% in the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 9,600 shares of the information services provider’s stock after selling 2,600 shares during the quarter. Hunter Perkins Capital Management LLC’s holdings in Alphabet were worth $3,012,000 as of its most recent filing with the Securities and Exchange Commission.

Several other hedge funds and other institutional investors also recently modified their holdings of GOOG. Brighton Jones LLC raised its holdings in Alphabet by 5.6% during the fourth quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider’s stock worth $22,901,000 after purchasing an additional 6,410 shares in the last quarter. Edgestream Partners L.P. lifted its position in Alphabet by 73.9% in the second quarter. Edgestream Partners L.P. now owns 16,696 shares of the information services provider’s stock valued at $2,962,000 after purchasing an additional 7,095 shares during the period. Quantbot Technologies LP boosted its holdings in Alphabet by 142.9% in the 2nd quarter. Quantbot Technologies LP now owns 31,646 shares of the information services provider’s stock valued at $5,614,000 after purchasing an additional 18,618 shares in the last quarter. JT Stratford LLC boosted its holdings in Alphabet by 12.0% in the 2nd quarter. JT Stratford LLC now owns 3,761 shares of the information services provider’s stock valued at $667,000 after purchasing an additional 404 shares in the last quarter. Finally, Acorns Advisers LLC increased its position in Alphabet by 16.1% during the 2nd quarter. Acorns Advisers LLC now owns 7,997 shares of the information services provider’s stock worth $1,419,000 after purchasing an additional 1,111 shares during the period. 27.26% of the stock is currently owned by hedge funds and other institutional investors.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Wall Street bullishness — analysts have raised or reiterated high price targets (Wells Fargo lift tied to Google Cloud monetization; Needham reaffirmed a $400 target), supporting upside expectations for GOOG. Wells Fargo Raises PT on Alphabet Needham Reiterates Buy
• Positive Sentiment: Institutional and notable investor interest — long‑running D. E. Shaw position and reported bets from prominent investors (e.g., Paul Tudor Jones, Stanley Druckenmiller) are read as confidence in Alphabet’s AI/cloud growth story. D. E. Shaw Is Bullish
• Positive Sentiment: AI product & efficiency catalysts — launches and upgrades (Veo 3.1 Lite, Lyria 3 Pro) plus claims of large memory‑efficiency gains (TurboQuant) improve competitive positioning and lower AI operating costs, which supports Google Cloud margins and investor sentiment. Veo 3.1 Lite Lyria 3 Pro AI efficiency / market reaction
• Positive Sentiment: Macro / flow support — broad risk‑on session and gains in tech heavy ETFs (QQQ, SPY contributors) are lifting mega‑caps like GOOG as index momentum and passive flows benefit large holdings. ETF/Index flow contribution
• Neutral Sentiment: Longer‑term cloud/ad market tailwinds — coverage pieces highlight Google Cloud’s rapid revenue/backlog growth and a secular rise in digital ad spend, which are supportive fundamentals but are already priced in to some extent. Digital ad spend theme Cloud & AI infra context
• Neutral Sentiment: New hardware/service experiments (e.g., screenless Fitbit band with subscription model) point to product diversification but are early stage for revenue impact. Fitbit band report
• Negative Sentiment: Regulatory and content risks — groups of child‑development experts and some governments are pressing Google/YouTube over AI‑generated content for kids; Indonesia has summoned Google over child social media curbs — these raise reputational and compliance risk for YouTube monetization. Experts urge YouTube action Indonesia summons Google
• Negative Sentiment: Legal worries & insider selling — ongoing legal headlines and repeated insider sales (documented filings) create short‑term volatility and investor caution. Legal woes piece Insider sale

Wall Street Analysts Forecast Growth

A number of equities analysts have recently issued reports on the company. BMO Capital Markets reissued an “outperform” rating and set a $400.00 target price on shares of Alphabet in a research note on Thursday, February 5th. Jefferies Financial Group reaffirmed a “buy” rating and set a $365.00 price objective on shares of Alphabet in a report on Monday, January 5th. Wedbush reiterated an “outperform” rating and issued a $370.00 price objective on shares of Alphabet in a research report on Thursday, February 5th. UBS Group reissued a “neutral” rating and issued a $348.00 target price (up from $345.00) on shares of Alphabet in a report on Thursday, February 12th. Finally, DZ Bank upgraded shares of Alphabet to a “strong-buy” rating in a research report on Monday, February 16th. Nine equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating and three have assigned a Hold rating to the stock. Based on data from MarketBeat, the stock currently has an average rating of “Buy” and an average target price of $345.71.

Insiders Place Their Bets

In other news, CAO Amie Thuener O’toole sold 955 shares of Alphabet stock in a transaction on Tuesday, March 3rd. The stock was sold at an average price of $298.00, for a total transaction of $284,590.00. Following the completion of the transaction, the chief accounting officer owned 9,918 shares of the company’s stock, valued at $2,955,564. The trade was a 8.78% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this hyperlink. Also, Director John L. Hennessy sold 1,050 shares of the business’s stock in a transaction dated Monday, March 16th. The stock was sold at an average price of $303.41, for a total transaction of $318,580.50. Following the completion of the sale, the director owned 4,631 shares in the company, valued at $1,405,091.71. This represents a 18.48% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 2,092,234 shares of company stock valued at $112,487,971. Company insiders own 12.99% of the company’s stock.

Alphabet Price Performance

Shares of NASDAQ:GOOG opened at $294.90 on Thursday. The business’s 50 day simple moving average is $310.41 and its 200-day simple moving average is $296.32. The firm has a market capitalization of $3.57 trillion, a price-to-earnings ratio of 27.28, a price-to-earnings-growth ratio of 1.76 and a beta of 1.13. The company has a debt-to-equity ratio of 0.11, a current ratio of 2.01 and a quick ratio of 2.01. Alphabet Inc. has a 12 month low of $142.66 and a 12 month high of $350.15.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings results on Thursday, February 5th. The information services provider reported $2.82 earnings per share for the quarter, topping analysts’ consensus estimates of $2.59 by $0.23. The business had revenue of $113.83 billion for the quarter, compared to analysts’ expectations of $111.24 billion. Alphabet had a return on equity of 35.01% and a net margin of 32.81%.The company’s revenue was up 18.0% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $2.15 EPS. As a group, equities analysts forecast that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Monday, March 16th. Shareholders of record on Monday, March 9th were issued a $0.21 dividend. The ex-dividend date of this dividend was Monday, March 9th. This represents a $0.84 annualized dividend and a yield of 0.3%. Alphabet’s dividend payout ratio is 7.77%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.