Roku, Inc. (NASDAQ:ROKU) Sees Significant Decrease in Short Interest

Roku, Inc. (NASDAQ:ROKU) saw a large decline in short interest in March. As of March 13th, there was short interest totaling 6,528,887 shares, a decline of 21.1% from the February 26th total of 8,270,569 shares. Based on an average trading volume of 3,381,180 shares, the short-interest ratio is currently 1.9 days. Approximately 5.1% of the company’s stock are sold short.

Insider Buying and Selling

In other news, CAO Matthew C. Banks sold 716 shares of the firm’s stock in a transaction on Tuesday, March 3rd. The shares were sold at an average price of $95.57, for a total value of $68,428.12. Following the sale, the chief accounting officer directly owned 7,675 shares in the company, valued at approximately $733,499.75. This trade represents a 8.53% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CFO Dan Jedda sold 15,000 shares of Roku stock in a transaction on Monday, March 16th. The stock was sold at an average price of $94.23, for a total transaction of $1,413,450.00. Following the sale, the chief financial officer directly owned 85,115 shares of the company’s stock, valued at approximately $8,020,386.45. This trade represents a 14.98% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 213,124 shares of company stock worth $21,433,878. Corporate insiders own 13.98% of the company’s stock.

Institutional Investors Weigh In On Roku

Institutional investors and hedge funds have recently made changes to their positions in the business. Hsbc Holdings PLC increased its position in Roku by 21.2% in the 4th quarter. Hsbc Holdings PLC now owns 16,733 shares of the company’s stock valued at $1,837,000 after acquiring an additional 2,929 shares during the period. Rockefeller Capital Management L.P. lifted its position in Roku by 0.8% during the 4th quarter. Rockefeller Capital Management L.P. now owns 286,721 shares of the company’s stock worth $31,106,000 after acquiring an additional 2,221 shares during the period. Osbon Capital Management LLC acquired a new stake in Roku during the 4th quarter worth approximately $45,000. World Investment Advisors purchased a new position in shares of Roku in the 4th quarter valued at approximately $291,000. Finally, Corient Private Wealth LLC grew its stake in shares of Roku by 75.1% in the 4th quarter. Corient Private Wealth LLC now owns 26,841 shares of the company’s stock valued at $2,912,000 after purchasing an additional 11,508 shares during the last quarter. 86.30% of the stock is owned by hedge funds and other institutional investors.

Roku Stock Up 8.2%

ROKU traded up $7.22 during trading on Tuesday, hitting $95.45. 1,883,387 shares of the stock were exchanged, compared to its average volume of 3,477,429. The firm has a market capitalization of $14.07 billion, a P/E ratio of 167.67 and a beta of 1.98. Roku has a 1-year low of $52.43 and a 1-year high of $116.66. The stock has a fifty day moving average price of $94.63 and a two-hundred day moving average price of $99.51.

Roku (NASDAQ:ROKU) last posted its quarterly earnings data on Thursday, February 12th. The company reported $0.53 earnings per share for the quarter, beating the consensus estimate of $0.28 by $0.25. The business had revenue of $1.39 billion during the quarter, compared to the consensus estimate of $1.35 billion. Roku had a return on equity of 3.40% and a net margin of 1.87%.The company’s revenue was up 16.1% compared to the same quarter last year. During the same period in the prior year, the company earned ($0.24) earnings per share. Analysts predict that Roku will post -0.3 EPS for the current year.

Key Stories Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku launched the Howdy mobile app in the U.S., expanding its affordable ad‑free SVOD offering to iOS and Android — a move that broadens subscriber access and can boost subscription revenue and engagement on the go. Roku Introduces Howdy™ Mobile App, Expanding Affordable Ad-Free Streaming
• Positive Sentiment: Howdy is being distributed on Prime Video, increasing visibility and ease of signup — wider distribution via Amazon can accelerate subscriber adds and leverage Prime’s install base ahead of content/catalyst periods. Roku Brings Howdy to Prime Video: Will the Move Boost Subscriber Base?
• Positive Sentiment: Analyst and trade pieces highlight Roku’s strong Q4 subscription performance and platform momentum, positioning it as a leader in the consumer subscription category — this supports expectations for continued platform revenue growth and better ad monetization. Consumer Subscription Q4 Earnings: Roku (NASDAQ:ROKU) is the Best in the Biz
• Positive Sentiment: Comparisons versus Netflix emphasize Roku’s ad‑tech and AI-driven ad improvements plus a lower valuation, suggesting upside if Roku continues to grow household penetration and platform ARPU. NFLX vs. ROKU: Which Ad-Supported Streaming Stock is the Better Buy?
• Neutral Sentiment: Retail promotions and device deals (e.g., discounted Roku sticks, new features) increase device installs and engagement but could pressure hardware margins; they’re broadly supportive of ecosystem growth but mixed for near‑term profitability. This Roku streaming stick is only $18
• Negative Sentiment: Valuation and short‑term momentum are under scrutiny after recent share swings and mixed signals — some analysis notes double‑digit pullbacks over recent weeks and continued profitability/earnings uncertainty, which can prompt profit‑taking and elevated volatility. Assessing Roku (ROKU) Valuation After Recent Share Price Swings And Mixed Earnings Signals

Wall Street Analyst Weigh In

Several research firms have recently issued reports on ROKU. JPMorgan Chase & Co. upped their price objective on Roku from $115.00 to $125.00 and gave the stock an “overweight” rating in a research report on Friday, December 12th. Bank of America boosted their target price on Roku from $115.00 to $140.00 and gave the stock a “buy” rating in a research note on Monday, January 12th. Evercore reaffirmed an “outperform” rating and issued a $150.00 price target on shares of Roku in a report on Friday, February 13th. Benchmark reiterated a “buy” rating on shares of Roku in a research note on Wednesday, February 4th. Finally, Stifel Nicolaus set a $160.00 price objective on shares of Roku in a report on Monday, March 2nd. One research analyst has rated the stock with a Strong Buy rating, twenty-one have assigned a Buy rating and four have issued a Hold rating to the stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $126.75.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.