J. Safra Sarasin Holding AG increased its stake in ServiceNow, Inc. (NYSE:NOW – Free Report) by 419.6% during the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 407,153 shares of the information technology services provider’s stock after purchasing an additional 328,798 shares during the quarter. ServiceNow makes up 1.0% of J. Safra Sarasin Holding AG’s investment portfolio, making the stock its 29th largest holding. J. Safra Sarasin Holding AG’s holdings in ServiceNow were worth $62,372,000 as of its most recent filing with the Securities and Exchange Commission.
A number of other institutional investors have also recently bought and sold shares of NOW. Kilter Group LLC purchased a new stake in ServiceNow during the second quarter valued at about $25,000. IAG Wealth Partners LLC increased its position in shares of ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 18 shares in the last quarter. Noble Wealth Management PBC increased its position in shares of ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 128 shares in the last quarter. Bogart Wealth LLC raised its holdings in shares of ServiceNow by 93.8% during the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after acquiring an additional 15 shares during the period. Finally, Wealth Watch Advisors INC acquired a new stake in shares of ServiceNow during the third quarter valued at approximately $29,000. Hedge funds and other institutional investors own 87.18% of the company’s stock.
ServiceNow Stock Up 5.6%
NOW stock opened at $104.97 on Tuesday. ServiceNow, Inc. has a 12-month low of $98.00 and a 12-month high of $211.48. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The company has a market cap of $109.80 billion, a price-to-earnings ratio of 62.93, a PEG ratio of 1.68 and a beta of 0.99. The company has a 50 day moving average of $112.44 and a two-hundred day moving average of $149.20.
Analysts Set New Price Targets
NOW has been the subject of a number of recent analyst reports. Robert W. Baird set a $175.00 price objective on shares of ServiceNow in a research note on Thursday, January 29th. Argus raised shares of ServiceNow to a “strong-buy” rating in a research note on Wednesday, February 4th. Wall Street Zen lowered ServiceNow from a “buy” rating to a “hold” rating in a report on Saturday, February 28th. Canaccord Genuity Group set a $200.00 target price on ServiceNow in a research report on Thursday, January 29th. Finally, Oppenheimer reiterated an “outperform” rating and set a $175.00 price target (down from $200.00) on shares of ServiceNow in a report on Wednesday, January 21st. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have assigned a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat.com, ServiceNow presently has a consensus rating of “Moderate Buy” and a consensus price target of $192.61.
Get Our Latest Analysis on ServiceNow
Insider Activity at ServiceNow
In other ServiceNow news, insider Paul Fipps sold 3,696 shares of the company’s stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $101.77, for a total value of $376,141.92. Following the transaction, the insider directly owned 8,061 shares of the company’s stock, valued at $820,367.97. This represents a 31.44% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the sale, the insider directly owned 26,314 shares of the company’s stock, valued at $2,781,652.94. This trade represents a 5.05% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders sold 16,237 shares of company stock valued at $1,697,162. Insiders own 0.34% of the company’s stock.
More ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: Media and analyst pieces point to renewed buying interest and technical strength as reasons for the stock’s rise; commentary frames the move as momentum-driven rather than tied to a single catalyst. ServiceNow stock is on the rise: Here’s what the chart says
- Positive Sentiment: Headlines highlighting a sharp share move have drawn retail and technical traders’ attention, amplifying intraday momentum. ServiceNow (NOW) shares skyrocket, what you need to know
- Positive Sentiment: A press release notes Ziperase launched an Enterprise Connector on the ServiceNow Store — a small but constructive ecosystem expansion that can help platform adoption and revenue via marketplace integrations. Ziperase Launches Enterprise Connector on the ServiceNow Store
- Positive Sentiment: Investor commentary (The Motley Fool) attributes today’s jump to improving sentiment around AI risk and optimism for ServiceNow’s AI agent/orchestration opportunities — a narrative that supports outsized multiple retention for high-growth SaaS names. Why ServiceNow Stock Jumped Today
- Positive Sentiment: Longer-form pieces argue the broader SaaS sell-off has created buying opportunities for durable franchises like ServiceNow that are embedded in workflows and positioned for AI-led upsell. Why the SaaS Sell-Off Is Creating Generational Buying Opportunities
- Neutral Sentiment: A governance paper on AI oversight for boards underscores that companies adopting AI (including ServiceNow customers) face rising expectations for board-level controls — relevant for long-term adoption and compliance but not an immediate stock mover. AI Governance for Boards: A Framework by Robert Maciejko
- Negative Sentiment: Macro risk: commentary about geopolitical uncertainty (Iran war concerns) could depress broad risk appetite and weigh on SaaS multiples if market volatility rises. The problem for investors: We don’t know how Trump wants the Iran war to end
ServiceNow Profile
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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