SJM (OTCMKTS:SJMHF – Get Free Report) and Kidoz (OTCMKTS:KDOZF – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, risk, analyst recommendations, earnings, institutional ownership, valuation and dividends.
Volatility & Risk
SJM has a beta of 0.64, meaning that its share price is 36% less volatile than the S&P 500. Comparatively, Kidoz has a beta of -4.02, meaning that its share price is 502% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of current ratings and price targets for SJM and Kidoz, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| SJM | 0 | 2 | 0 | 0 | 2.00 |
| Kidoz | 0 | 0 | 0 | 0 | 0.00 |
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| SJM | N/A | N/A | N/A |
| Kidoz | 3.53% | 7.77% | 5.73% |
Valuation and Earnings
This table compares SJM and Kidoz”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| SJM | $3.69 billion | 0.50 | $410,000.00 | N/A | N/A |
| Kidoz | $14.01 million | 1.68 | $350,000.00 | N/A | N/A |
SJM has higher revenue and earnings than Kidoz.
About SJM
SJM Holdings Limited, an investment holding company, owns, develops, and operates casinos and related facilities in Macau. The company operates through two segments, Gaming Operations; and Hotel, Catering, Retail and Leasing Operations. The Gaming Operations segment engages in rolling, non-rolling, and electronic game gaming operations. The Hotel, Catering, Retail, and Leasing Operations segment operates and manages a hotel; and offers catering, leasing, retail, and related activities. It also provides marketing and promotion, property development preparation, casino operations management, dredging, customer, retail, human resources and project management, shopping mall management, food and beverage, treasury, management, and hospitality services. The company was incorporated in 2006 and is based in Central, Hong Kong. SJM Holdings Limited is a subsidiary of Sociedade de Turismo e Diversões de Macau, S.A.
About Kidoz
Kidoz Inc. develops and sells AdTech software products in Western Europe; Central, Eastern, and Southern Europe; North America; and internationally. The company also owns and develops mobile Kidoz safe ad network, the Kidoz kid-mode operating system, the Kidoz publisher SDK, the Rooplay edugames platform, and the Rooplay originals. In addition, it offers Rooplay, the cloud-based EduGame system for kids to learn and play. The company was formerly known as Shoal Games Ltd. and changed its name to Kidoz Inc. in April 2019. Kidoz Inc. was incorporated in 1987 and is based in Vancouver, Canada.
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