Zeta Global (NYSE:ZETA) Shares Down 6.7% – Here’s What Happened

Zeta Global Holdings Corp. (NYSE:ZETA) shares fell 6.7% during mid-day trading on Tuesday . The stock traded as low as $16.40 and last traded at $16.4850. 1,974,020 shares traded hands during trading, a decline of 78% from the average session volume of 8,880,189 shares. The stock had previously closed at $17.66.

Wall Street Analyst Weigh In

A number of research analysts recently weighed in on the stock. Wall Street Zen cut shares of Zeta Global from a “buy” rating to a “hold” rating in a report on Saturday, February 28th. Morgan Stanley increased their target price on shares of Zeta Global from $23.00 to $27.00 and gave the stock an “equal weight” rating in a report on Thursday, January 15th. Weiss Ratings reissued a “sell (d-)” rating on shares of Zeta Global in a research report on Wednesday, January 21st. The Goldman Sachs Group boosted their price target on shares of Zeta Global from $23.00 to $26.00 and gave the stock a “neutral” rating in a research note on Wednesday, January 28th. Finally, DA Davidson upped their price objective on Zeta Global from $29.00 to $30.00 and gave the stock a “buy” rating in a research report on Thursday, February 26th. Nine research analysts have rated the stock with a Buy rating, three have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $29.00.

Zeta Global Stock Performance

The stock has a 50-day moving average price of $17.94 and a 200 day moving average price of $18.91. The firm has a market capitalization of $3.99 billion, a price-to-earnings ratio of -108.83, a P/E/G ratio of 1.90 and a beta of 1.28. The company has a quick ratio of 1.60, a current ratio of 1.60 and a debt-to-equity ratio of 0.24.

Institutional Investors Weigh In On Zeta Global

Several institutional investors have recently modified their holdings of ZETA. Cornerstone Planning Group LLC increased its holdings in Zeta Global by 3,150.0% in the fourth quarter. Cornerstone Planning Group LLC now owns 1,300 shares of the company’s stock valued at $26,000 after buying an additional 1,260 shares during the last quarter. DV Equities LLC purchased a new stake in Zeta Global during the fourth quarter worth approximately $29,000. United Community Bank acquired a new position in Zeta Global in the fourth quarter valued at approximately $31,000. Binnacle Investments Inc acquired a new position in Zeta Global in the third quarter valued at approximately $30,000. Finally, National Bank of Canada FI increased its stake in Zeta Global by 223.1% in the third quarter. National Bank of Canada FI now owns 1,835 shares of the company’s stock valued at $36,000 after purchasing an additional 1,267 shares during the last quarter. 87.75% of the stock is owned by hedge funds and other institutional investors.

Zeta Global Company Profile

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.