SoFi Technologies (NASDAQ:SOFI) Stock Price Down 1.1% on Insider Selling

SoFi Technologies, Inc. (NASDAQ:SOFI)’s stock price traded down 1.1% during trading on Friday after an insider sold shares in the company. The stock traded as low as $16.67 and last traded at $16.90. 77,309,210 shares were traded during mid-day trading, an increase of 18% from the average session volume of 65,282,418 shares. The stock had previously closed at $17.08.

Specifically, EVP Kelli Keough sold 9,742 shares of the stock in a transaction that occurred on Friday, March 20th. The stock was sold at an average price of $16.94, for a total value of $165,029.48. Following the completion of the sale, the executive vice president owned 343,026 shares of the company’s stock, valued at approximately $5,810,860.44. This trade represents a 2.76% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CTO Jeremy Rishel sold 94,958 shares of the stock in a transaction on Wednesday, March 18th. The stock was sold at an average price of $17.43, for a total value of $1,655,117.94. Following the transaction, the chief technology officer owned 839,640 shares of the company’s stock, valued at approximately $14,634,925.20. This represents a 10.16% decrease in their ownership of the stock. The SEC filing for this sale provides additional information.

Wall Street Analysts Forecast Growth

SOFI has been the topic of a number of recent analyst reports. Wells Fargo & Company began coverage on shares of SoFi Technologies in a research note on Thursday. They set an “equal weight” rating and a $19.00 target price for the company. Barclays upped their price objective on shares of SoFi Technologies from $23.00 to $28.00 and gave the stock an “equal weight” rating in a report on Tuesday, January 6th. Citizens Jmp raised shares of SoFi Technologies from a “market perform” rating to an “outperform” rating and set a $30.00 price objective for the company in a research report on Monday, February 9th. UBS Group set a $24.50 target price on shares of SoFi Technologies in a report on Monday, February 2nd. Finally, Needham & Company LLC decreased their price target on SoFi Technologies from $36.00 to $33.00 and set a “buy” rating on the stock in a research note on Monday, February 2nd. Seven investment analysts have rated the stock with a Buy rating, nine have issued a Hold rating and three have given a Sell rating to the company. According to MarketBeat, the company presently has a consensus rating of “Hold” and an average price target of $25.91.

More SoFi Technologies News

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: CEO Anthony Noto bought shares after the short‑seller report, signaling management confidence and helping to stem the decline; that insider purchase and the company’s public rebuttal have been cited by traders as a stabilizing factor. SoFi Calls Short Seller Report ‘Factually Inaccurate and Misleading,’ Stock Rises as CEO Noto Buys Shares
• Positive Sentiment: SoFi’s loan‑platform business is growing rapidly and is described as a capital‑light growth engine (originations and related revenue have surged), which supports recurring, lower‑capital risk growth for the company. SoFi’s Loan Platform Business Emerges as a Capital-Light Growth Engine
• Neutral Sentiment: Wells Fargo initiated coverage with an equal‑weight rating and a $19 price target, offering modest upside from current levels but not a clear buy signal; this is likely to temper short‑term volatility rather than spark a big move. Wells Fargo Initiates Coverage of SoFi
• Neutral Sentiment: Analyst and media pieces debate upside (some bulls argue multi‑product cross‑sell and member growth could lift shares toward $30) versus valuation/execution risks; these narratives keep trading active but are not immediate catalysts. Can SoFi Stock Reach $30 by the End of 2026?
• Negative Sentiment: Muddy Waters released a scathing short report alleging aggressive accounting and “financial engineering,” which triggered sharp selling and raised near‑term regulatory and reputational risk until claims are resolved. Short Seller Muddy Waters Report
• Negative Sentiment: Analysts flagged new questions after the short report, prolonging downside pressure until independent audits, regulatory feedback, or clearer disclosures arrive. Analyst Flags ‘New Questions’ After Short Report
• Negative Sentiment: CTO Jeremy Rishel sold ~94,958 shares (~$1.65M), which adds negative insider‑flow optics even though other insider activity includes the CEO buy. CTO Insider Sale SEC Filing
• Negative Sentiment: Wider credit‑market and fintech sector headwinds (reports of lending restrictions at big banks) have amplified selling across credit‑sensitive fintech names, increasing short‑term vulnerability for SOFI. Private Credit Headwinds

SoFi Technologies Trading Down 1.1%

The company’s 50 day moving average price is $21.06 and its 200 day moving average price is $25.36. The company has a debt-to-equity ratio of 0.17, a current ratio of 0.78 and a quick ratio of 0.18. The firm has a market cap of $21.55 billion, a PE ratio of 44.47 and a beta of 2.20.

SoFi Technologies (NASDAQ:SOFI) last announced its earnings results on Friday, January 30th. The company reported $0.13 earnings per share for the quarter, topping the consensus estimate of $0.12 by $0.01. The firm had revenue of $1.01 billion for the quarter, compared to the consensus estimate of $984.75 million. SoFi Technologies had a net margin of 13.34% and a return on equity of 5.88%. The firm’s revenue for the quarter was up 39.6% on a year-over-year basis. During the same period in the prior year, the firm earned $0.05 EPS. SoFi Technologies has set its Q1 2026 guidance at 0.120- EPS and its FY 2026 guidance at 0.600- EPS. As a group, analysts forecast that SoFi Technologies, Inc. will post 0.26 EPS for the current fiscal year.

Hedge Funds Weigh In On SoFi Technologies

Several institutional investors have recently modified their holdings of SOFI. Lake Street Private Wealth LLC raised its stake in shares of SoFi Technologies by 4.9% in the fourth quarter. Lake Street Private Wealth LLC now owns 8,368 shares of the company’s stock valued at $219,000 after acquiring an additional 390 shares in the last quarter. Xcel Wealth Management LLC grew its stake in SoFi Technologies by 0.6% during the 3rd quarter. Xcel Wealth Management LLC now owns 70,932 shares of the company’s stock worth $1,874,000 after purchasing an additional 392 shares in the last quarter. Capital Advisors Wealth Management LLC grew its stake in SoFi Technologies by 0.4% during the 4th quarter. Capital Advisors Wealth Management LLC now owns 109,483 shares of the company’s stock worth $2,866,000 after purchasing an additional 401 shares in the last quarter. First Horizon Corp increased its holdings in SoFi Technologies by 14.9% during the 4th quarter. First Horizon Corp now owns 3,116 shares of the company’s stock worth $82,000 after purchasing an additional 405 shares during the period. Finally, Cigna Investments Inc. New increased its holdings in SoFi Technologies by 3.8% during the 4th quarter. Cigna Investments Inc. New now owns 11,440 shares of the company’s stock worth $299,000 after purchasing an additional 416 shares during the period. Institutional investors and hedge funds own 38.43% of the company’s stock.

SoFi Technologies Company Profile

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.