Tudor Investment Corp ET AL raised its holdings in shares of Sonos, Inc. (NASDAQ:SONO – Free Report) by 190.3% in the 3rd quarter, Holdings Channel.com reports. The fund owned 722,740 shares of the company’s stock after buying an additional 473,769 shares during the period. Tudor Investment Corp ET AL’s holdings in Sonos were worth $11,419,000 as of its most recent SEC filing.
Several other hedge funds and other institutional investors have also recently added to or reduced their stakes in SONO. Quarry LP increased its position in shares of Sonos by 485.8% during the 3rd quarter. Quarry LP now owns 3,251 shares of the company’s stock worth $51,000 after purchasing an additional 2,696 shares during the last quarter. Nisa Investment Advisors LLC increased its holdings in shares of Sonos by 31.0% in the third quarter. Nisa Investment Advisors LLC now owns 4,195 shares of the company’s stock valued at $66,000 after purchasing an additional 992 shares during the last quarter. Centaurus Financial Inc. boosted its holdings in shares of Sonos by 9.0% during the 2nd quarter. Centaurus Financial Inc. now owns 10,375 shares of the company’s stock worth $112,000 after buying an additional 856 shares during the period. Focus Partners Wealth acquired a new stake in Sonos during the third quarter worth approximately $170,000. Finally, Cornerstone Investment Partners LLC acquired a new position in shares of Sonos in the third quarter valued at approximately $194,000. 85.82% of the stock is currently owned by institutional investors and hedge funds.
Insider Transactions at Sonos
In other news, major shareholder Coliseum Capital Management, L bought 494,719 shares of the company’s stock in a transaction on Wednesday, February 4th. The stock was purchased at an average cost of $15.50 per share, for a total transaction of $7,668,144.50. Following the completion of the transaction, the insider owned 15,424,999 shares of the company’s stock, valued at $239,087,484.50. This trade represents a 3.31% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is available at this link. Over the last ninety days, insiders bought 3,140,482 shares of company stock valued at $46,905,007. 1.25% of the stock is owned by corporate insiders.
Sonos News Summary
- Positive Sentiment: Zacks upgraded SONO to its Rank #1 (Strong Buy) list and also listed Sonos among its top value picks — a likely catalyst for investor interest and potential buying demand. New Strong Buy Stocks for March 20th
- Positive Sentiment: Zacks also included SONO on its Best Value Stocks list, reinforcing the narrative that some analysts see upside from current levels. Best Value Stocks to Buy for March 20th
- Positive Sentiment: Sonos is running a UK integrator event to introduce a new multizone amplifier — a sign of channel expansion and product lineup investment that could boost commercial/installer sales over time. Sonos launches UK integrator event for new multizone amp
- Positive Sentiment: Editorial coverage remains favorable for product desirability — roundups and “best of” lists highlight Sonos speakers and the Ace headphone as compelling buys, supporting brand strength and long-term demand. Best Sonos Smart Speakers to Buy in 2026 Two years later, should you still buy the Sonos Ace?
- Neutral Sentiment: Sonos-certified refurbished listings (with original warranty) keep devices in market circulation and can sustain demand for legacy SKUs without new production — neutral for sales but mixed for ARPU. Certified refurbished from Sonos direct
- Negative Sentiment: Widespread, deep discounts across Sonos products (Beam Gen 2 in Amazon spring sale, $100 off the Sub, steep cut on Ace headphones, soundbar/subwoofer combos $250 off) suggest heavy promotional intensity that can boost unit sales short term but may pressure margins and signal inventory clearing. Links: Beam Gen 2 Amazon sale Subwoofer $100 off Ace price drop Soundbar/subwoofer combo deal
Wall Street Analysts Forecast Growth
Several research firms recently weighed in on SONO. Morgan Stanley set a $18.00 price target on Sonos in a report on Wednesday, February 4th. Rosenblatt Securities reissued a “buy” rating and set a $21.00 price target on shares of Sonos in a research report on Monday, February 2nd. Zacks Research upgraded Sonos from a “hold” rating to a “strong-buy” rating in a research note on Monday, February 9th. Wall Street Zen raised Sonos from a “hold” rating to a “buy” rating in a report on Saturday, February 7th. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Sonos in a research report on Thursday, January 22nd. One investment analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, one has given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $20.00.
View Our Latest Research Report on SONO
Sonos Trading Down 2.3%
Shares of Sonos stock opened at $13.12 on Friday. The firm’s 50 day moving average is $15.16 and its 200 day moving average is $16.32. The firm has a market capitalization of $1.59 billion, a PE ratio of -77.18 and a beta of 1.97. Sonos, Inc. has a 1 year low of $7.63 and a 1 year high of $19.82.
Sonos (NASDAQ:SONO – Get Free Report) last issued its earnings results on Tuesday, February 3rd. The company reported $0.93 earnings per share for the quarter, beating analysts’ consensus estimates of $0.85 by $0.08. The firm had revenue of $545.66 million for the quarter, compared to analyst estimates of $536.93 million. Sonos had a negative net margin of 1.22% and a positive return on equity of 0.82%. The company’s quarterly revenue was down .9% on a year-over-year basis. During the same quarter last year, the business posted $0.64 earnings per share. As a group, research analysts anticipate that Sonos, Inc. will post -0.37 earnings per share for the current year.
Sonos Company Profile
Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.
Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.
Further Reading
Want to see what other hedge funds are holding SONO? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Sonos, Inc. (NASDAQ:SONO – Free Report).
Receive News & Ratings for Sonos Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Sonos and related companies with MarketBeat.com's FREE daily email newsletter.
