NorthCrest Asset Manangement LLC trimmed its holdings in shares of Starbucks Corporation (NASDAQ:SBUX – Free Report) by 15.5% during the fourth quarter, Holdings Channel.com reports. The firm owned 112,447 shares of the coffee company’s stock after selling 20,595 shares during the quarter. NorthCrest Asset Manangement LLC’s holdings in Starbucks were worth $9,733,000 as of its most recent filing with the SEC.
Several other institutional investors have also bought and sold shares of SBUX. Transce3nd LLC raised its position in shares of Starbucks by 270.3% during the 2nd quarter. Transce3nd LLC now owns 274 shares of the coffee company’s stock worth $25,000 after buying an additional 200 shares in the last quarter. Collier Financial bought a new stake in Starbucks during the third quarter worth approximately $25,000. Y.D. More Investments Ltd acquired a new stake in Starbucks in the third quarter worth approximately $26,000. JPL Wealth Management LLC bought a new position in Starbucks during the 3rd quarter valued at $27,000. Finally, Kelleher Financial Advisors acquired a new position in shares of Starbucks during the 3rd quarter valued at $27,000. Institutional investors and hedge funds own 72.29% of the company’s stock.
Insider Transactions at Starbucks
In other news, EVP Sara Kelly sold 2,500 shares of the stock in a transaction that occurred on Thursday, March 5th. The shares were sold at an average price of $97.12, for a total value of $242,800.00. Following the completion of the sale, the executive vice president directly owned 59,609 shares of the company’s stock, valued at $5,789,226.08. This represents a 4.03% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Brady Brewer sold 1,641 shares of the business’s stock in a transaction that occurred on Thursday, March 5th. The shares were sold at an average price of $97.12, for a total transaction of $159,373.92. Following the transaction, the chief executive officer directly owned 86,605 shares in the company, valued at $8,411,077.60. The trade was a 1.86% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 4,729 shares of company stock worth $460,974 in the last quarter. 0.03% of the stock is owned by corporate insiders.
Starbucks Stock Performance
Starbucks (NASDAQ:SBUX – Get Free Report) last released its earnings results on Wednesday, January 28th. The coffee company reported $0.56 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.59 by ($0.03). Starbucks had a net margin of 3.63% and a negative return on equity of 28.66%. The business had revenue of $9.92 billion during the quarter, compared to analysts’ expectations of $9.62 billion. During the same quarter in the previous year, the company earned $0.69 EPS. Starbucks’s revenue for the quarter was up 5.5% on a year-over-year basis. Starbucks has set its FY 2026 guidance at 2.150-2.400 EPS. Equities analysts forecast that Starbucks Corporation will post 2.99 earnings per share for the current fiscal year.
Analyst Ratings Changes
Several research analysts recently weighed in on the company. BTIG Research reaffirmed a “buy” rating and set a $105.00 target price on shares of Starbucks in a research note on Thursday, January 29th. UBS Group reaffirmed a “neutral” rating on shares of Starbucks in a research note on Friday, January 30th. Evercore reissued an “outperform” rating on shares of Starbucks in a research note on Wednesday, January 28th. Wolfe Research started coverage on Starbucks in a report on Monday, March 9th. They issued a “peer perform” rating on the stock. Finally, Weiss Ratings reissued a “hold (c-)” rating on shares of Starbucks in a research note on Monday, December 29th. Fifteen analysts have rated the stock with a Buy rating, twelve have given a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $103.81.
Check Out Our Latest Research Report on Starbucks
More Starbucks News
Here are the key news stories impacting Starbucks this week:
- Positive Sentiment: Company plans to open 600–650 new stores in FY26, which supports revenue growth and global expansion if execution holds; this is a potential medium-term tailwind. Starbucks Targets 600-650 New Stores in FY26: Is Execution the Key?
- Neutral Sentiment: Analyses note the company’s investment story is shifting as turnaround hopes confront valuation questions — useful context for medium/long-term positioning but not an immediate catalyst. How The Starbucks (SBUX) Investment Story Is Shifting As Turnaround Hopes Meet Valuation Questions
- Neutral Sentiment: Industry reference: Dutch Bros’ loyalty growth highlights the benefits of engagement-driven sales — a reminder that loyalty execution matters across the category. Dutch Bros Loyalty Hits 15M Members: Is Engagement Driving Sales?
- Negative Sentiment: RBC Capital downgraded SBUX, putting near-term pressure on the stock and signaling concerns from a major sell-side firm. RBC Capital downgrades Starbucks (SBUX)
- Negative Sentiment: Customer backlash following the March rewards-program overhaul (three-tier system) risks lower loyalty and transaction frequency if dissatisfaction persists. Starbucks Rewards Backlash Highlights Retail’s Shift Away From Points-Based Loyalty
- Negative Sentiment: Brand and design changes may not be winning back younger customers as intended, raising execution and brand-relevance risks. Starbucks’ Redesigns May Not Pull Youth Market, Starbucks Stock (NASDAQ:SBUX) Drops
- Negative Sentiment: Recent market reaction has been negative (shares down), reflecting the combination of the above headlines plus lingering concerns from the company’s recent EPS miss and high valuation metrics. Starbucks (SBUX) Suffers a Larger Drop Than the General Market: Key Insights
Starbucks Profile
Starbucks Corporation is a global coffeehouse chain and roaster that operates, licenses and franchises coffee shops and related retail businesses. Founded in Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker, the company grew from a single store focused on whole-bean coffee and equipment into a broad consumer-facing brand. Howard Schultz, who joined the company later and served in senior leadership roles, is widely credited with transforming Starbucks into a mass-market specialty coffee retailer and expanding its footprint internationally.
Starbucks’ core activities center on the retail sale of hot and cold specialty beverages, whole-bean and packaged coffees, teas and ready-to-drink products, along with complementary food items and merchandise such as mugs and brewing equipment.
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