Zebra Technologies (NASDAQ:ZBRA) Sets New 52-Week Low – Here’s Why

Zebra Technologies Corporation (NASDAQ:ZBRA)’s share price hit a new 52-week low during mid-day trading on Friday . The company traded as low as $201.47 and last traded at $202.3320, with a volume of 334738 shares traded. The stock had previously closed at $206.19.

Analysts Set New Price Targets

Several research firms recently issued reports on ZBRA. Truist Financial decreased their price objective on shares of Zebra Technologies from $331.00 to $291.00 and set a “hold” rating for the company in a report on Thursday, December 18th. Zacks Research upgraded Zebra Technologies from a “hold” rating to a “strong-buy” rating in a research note on Friday, February 20th. Weiss Ratings reissued a “hold (c)” rating on shares of Zebra Technologies in a report on Wednesday, January 21st. Needham & Company LLC reissued a “buy” rating and issued a $345.00 price target on shares of Zebra Technologies in a research report on Friday, February 13th. Finally, Morgan Stanley set a $323.00 price target on Zebra Technologies in a research report on Thursday, February 12th. One investment analyst has rated the stock with a Strong Buy rating, five have given a Buy rating and five have given a Hold rating to the stock. Based on data from MarketBeat, Zebra Technologies presently has a consensus rating of “Moderate Buy” and an average target price of $339.25.

Zebra Technologies Price Performance

The company has a market cap of $10.02 billion, a P/E ratio of 24.92 and a beta of 1.65. The company has a fifty day moving average price of $238.83 and a two-hundred day moving average price of $263.20. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.58 and a current ratio of 0.97.

Zebra Technologies (NASDAQ:ZBRA) last announced its quarterly earnings results on Thursday, February 12th. The industrial products company reported $4.33 EPS for the quarter, missing analysts’ consensus estimates of $4.34 by ($0.01). Zebra Technologies had a net margin of 7.76% and a return on equity of 18.09%. The firm had revenue of $1.48 billion during the quarter, compared to analyst estimates of $1.47 billion. During the same quarter in the prior year, the business earned $4.00 EPS. The business’s revenue was up 10.6% compared to the same quarter last year. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. On average, sell-side analysts anticipate that Zebra Technologies Corporation will post 13.71 earnings per share for the current fiscal year.

Insider Transactions at Zebra Technologies

In related news, insider Cristen L. Kogl sold 145 shares of Zebra Technologies stock in a transaction that occurred on Thursday, March 5th. The stock was sold at an average price of $235.71, for a total value of $34,177.95. Following the transaction, the insider directly owned 23,687 shares of the company’s stock, valued at $5,583,262.77. The trade was a 0.61% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Company insiders own 0.84% of the company’s stock.

Institutional Investors Weigh In On Zebra Technologies

Several hedge funds and other institutional investors have recently modified their holdings of the company. NewEdge Advisors LLC boosted its holdings in Zebra Technologies by 39.9% during the 1st quarter. NewEdge Advisors LLC now owns 1,318 shares of the industrial products company’s stock worth $372,000 after acquiring an additional 376 shares during the last quarter. Caxton Associates LLP purchased a new position in shares of Zebra Technologies in the 1st quarter worth approximately $317,000. Empowered Funds LLC grew its holdings in shares of Zebra Technologies by 7.2% in the first quarter. Empowered Funds LLC now owns 1,441 shares of the industrial products company’s stock valued at $407,000 after acquiring an additional 97 shares in the last quarter. Allworth Financial LP increased its position in shares of Zebra Technologies by 41.1% during the second quarter. Allworth Financial LP now owns 271 shares of the industrial products company’s stock valued at $84,000 after acquiring an additional 79 shares during the last quarter. Finally, Creative Planning lifted its holdings in Zebra Technologies by 42.6% during the second quarter. Creative Planning now owns 7,751 shares of the industrial products company’s stock worth $2,390,000 after acquiring an additional 2,316 shares during the period. Institutional investors own 91.03% of the company’s stock.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.