Sonos (NASDAQ:SONO) Major Shareholder Coliseum Capital Management, L Acquires 90,000 Shares

Sonos, Inc. (NASDAQ:SONO) major shareholder Coliseum Capital Management, L acquired 90,000 shares of Sonos stock in a transaction that occurred on Friday, March 13th. The shares were purchased at an average price of $13.20 per share, for a total transaction of $1,188,000.00. Following the transaction, the insider directly owned 17,931,842 shares in the company, valued at $236,700,314.40. The trade was a 0.50% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the SEC, which is available through this hyperlink. Major shareholders that own 10% or more of a company’s stock are required to disclose their sales and purchases with the SEC.

Coliseum Capital Management, L also recently made the following trade(s):

• On Tuesday, March 17th, Coliseum Capital Management, L bought 125,000 shares of Sonos stock. The stock was purchased at an average price of $13.57 per share, with a total value of $1,696,250.00.
• On Monday, March 16th, Coliseum Capital Management, L purchased 13,920 shares of Sonos stock. The shares were purchased at an average cost of $13.25 per share, for a total transaction of $184,440.00.
• On Wednesday, March 11th, Coliseum Capital Management, L purchased 180,000 shares of Sonos stock. The shares were purchased at an average price of $14.22 per share, for a total transaction of $2,559,600.00.
• On Tuesday, March 10th, Coliseum Capital Management, L acquired 320,000 shares of Sonos stock. The stock was purchased at an average cost of $14.19 per share, with a total value of $4,540,800.00.
• On Monday, March 9th, Coliseum Capital Management, L acquired 420,000 shares of Sonos stock. The stock was acquired at an average price of $13.95 per share, with a total value of $5,859,000.00.
• On Monday, February 23rd, Coliseum Capital Management, L bought 360,000 shares of Sonos stock. The shares were acquired at an average price of $14.90 per share, for a total transaction of $5,364,000.00.
• On Wednesday, February 25th, Coliseum Capital Management, L bought 118,020 shares of Sonos stock. The shares were acquired at an average cost of $15.25 per share, for a total transaction of $1,799,805.00.
• On Tuesday, February 24th, Coliseum Capital Management, L bought 133,259 shares of Sonos stock. The shares were acquired at an average cost of $14.83 per share, for a total transaction of $1,976,230.97.
• On Tuesday, February 17th, Coliseum Capital Management, L purchased 290,000 shares of Sonos stock. The stock was acquired at an average price of $15.59 per share, with a total value of $4,521,100.00.
• On Friday, February 13th, Coliseum Capital Management, L purchased 257,210 shares of Sonos stock. The shares were acquired at an average cost of $15.74 per share, with a total value of $4,048,485.40.

Sonos Stock Performance

Shares of NASDAQ:SONO traded up $0.15 during mid-day trading on Tuesday, reaching $13.49. 1,198,717 shares of the company’s stock were exchanged, compared to its average volume of 1,727,694. Sonos, Inc. has a twelve month low of $7.63 and a twelve month high of $19.82. The firm has a market capitalization of $1.63 billion, a price-to-earnings ratio of -79.35 and a beta of 1.97. The business’s fifty day moving average price is $15.37 and its 200-day moving average price is $16.35.

Sonos (NASDAQ:SONO) last posted its quarterly earnings data on Tuesday, February 3rd. The company reported $0.93 earnings per share for the quarter, beating analysts’ consensus estimates of $0.85 by $0.08. The business had revenue of $545.66 million during the quarter, compared to the consensus estimate of $536.93 million. Sonos had a positive return on equity of 0.82% and a negative net margin of 1.22%.Sonos’s quarterly revenue was down .9% on a year-over-year basis. During the same period in the prior year, the business posted $0.64 earnings per share. Analysts predict that Sonos, Inc. will post -0.37 EPS for the current fiscal year.

Trending Headlines about Sonos

Here are the key news stories impacting Sonos this week:

• Positive Sentiment: Company signals renewed product roadmap and hardware focus, which could lift long‑term growth expectations and investor confidence. Sonos finally returns to hardware with Jennifer Tuohy on Smart Home Insider
• Positive Sentiment: Company reiterates focus on headphones (a higher‑ASP, strategic category) while downplaying car audio — could support diversification beyond speakers. Sonos remains ‘really excited’ about headphones, but not so much car audio
• Neutral Sentiment: Editorial coverage highlights the first broad 2026 discounts across Sonos lines — useful marketing and awareness but typical of seasonal promotional cycles. Several Sonos audio products got their first 2026 discounts
• Neutral Sentiment: Product comparisons and buy guides (e.g., Arc Ultra vs Sony Bravia Theater Quad) keep Sonos in buyer consideration sets but don’t directly move fundamentals. Sonos Arc Ultra vs Sony Bravia Theater Quad compared
• Negative Sentiment: Widespread, steep discounts across multiple channels (Spring Sale, Amazon early deals, refurbished sale) risk compressing margins and lowering average selling prices if sustained or deeper than expected. Sonos launches surprise March Madness sale on speakers The best early Bluetooth speaker deals ahead of Amazon’s Big Spring Sale — save on Bose, Sonos, and Anker
• Negative Sentiment: Several headline markdowns are notable: Move 2 at record lows, Ace headphones large discounts, and Sub (Gen 3) advertised >50% off — these specific promotions could materially reduce near‑term gross margins if replicated at scale. Sonos Ace Headphones Hit Their Lowest Price on Amazon, Nearly 50% Cheaper Than AirPods Max Sonos Move 2 Bluetooth Speaker Suddenly Falls to a Record Low for Amazon’s Early Spring Sale Save Over 50% Off the Sonos Sub (Gen 3) Wireless Subwoofer During the Big Sonos Spring Sale

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently bought and sold shares of the business. AQR Capital Management LLC raised its stake in shares of Sonos by 22.4% during the 1st quarter. AQR Capital Management LLC now owns 51,169 shares of the company’s stock worth $546,000 after purchasing an additional 9,355 shares during the period. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. boosted its stake in Sonos by 5.1% in the first quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 71,984 shares of the company’s stock valued at $768,000 after acquiring an additional 3,483 shares during the last quarter. Intech Investment Management LLC grew its position in shares of Sonos by 38.5% during the 1st quarter. Intech Investment Management LLC now owns 151,152 shares of the company’s stock valued at $1,613,000 after acquiring an additional 42,006 shares during the period. Strs Ohio bought a new position in shares of Sonos during the 1st quarter valued at approximately $147,000. Finally, Envestnet Asset Management Inc. increased its stake in shares of Sonos by 8.0% during the 2nd quarter. Envestnet Asset Management Inc. now owns 145,826 shares of the company’s stock worth $1,576,000 after purchasing an additional 10,755 shares during the last quarter. Hedge funds and other institutional investors own 85.82% of the company’s stock.

Analyst Ratings Changes

A number of brokerages have recently issued reports on SONO. Weiss Ratings restated a “sell (d-)” rating on shares of Sonos in a research report on Thursday, January 22nd. Jefferies Financial Group increased their target price on shares of Sonos from $19.00 to $21.00 and gave the company a “buy” rating in a research report on Monday, January 5th. Morgan Stanley set a $18.00 price target on shares of Sonos in a report on Wednesday, February 4th. Rosenblatt Securities restated a “buy” rating and issued a $21.00 price target on shares of Sonos in a research report on Monday, February 2nd. Finally, Wall Street Zen raised shares of Sonos from a “hold” rating to a “buy” rating in a research note on Saturday, February 7th. One investment analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, one has issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus price target of $20.00.

About Sonos

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.