Sony (NYSE:SONY – Get Free Report) was downgraded by research analysts at Sanford C. Bernstein from an “outperform” rating to a “market perform” rating in a report issued on Tuesday. They presently have a $22.00 price objective on the stock. Sanford C. Bernstein’s price objective would suggest a potential upside of 1.50% from the company’s current price.
Other equities research analysts also recently issued research reports about the company. Nomura upgraded Sony from a “neutral” rating to a “buy” rating in a report on Wednesday, November 19th. Weiss Ratings cut Sony from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Friday, February 20th. Zacks Research downgraded Sony from a “strong-buy” rating to a “hold” rating in a research report on Monday, January 12th. Finally, Wall Street Zen upgraded shares of Sony to a “hold” rating in a research note on Saturday, December 6th. Four equities research analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, Sony currently has a consensus rating of “Hold” and an average price target of $22.00.
View Our Latest Stock Report on SONY
Sony Stock Performance
Hedge Funds Weigh In On Sony
Several large investors have recently bought and sold shares of SONY. Sound Income Strategies LLC purchased a new stake in Sony during the 3rd quarter worth about $25,000. YANKCOM Partnership increased its holdings in shares of Sony by 748.7% in the 4th quarter. YANKCOM Partnership now owns 976 shares of the company’s stock valued at $25,000 after acquiring an additional 861 shares during the last quarter. V Square Quantitative Management LLC purchased a new position in shares of Sony in the 4th quarter valued at about $27,000. Elyxium Wealth LLC acquired a new stake in shares of Sony during the 4th quarter worth about $27,000. Finally, Annis Gardner Whiting Capital Advisors LLC raised its position in shares of Sony by 404.1% during the 4th quarter. Annis Gardner Whiting Capital Advisors LLC now owns 1,109 shares of the company’s stock worth $28,000 after acquiring an additional 889 shares in the last quarter. Hedge funds and other institutional investors own 14.05% of the company’s stock.
Trending Headlines about Sony
Here are the key news stories impacting Sony this week:
- Positive Sentiment: Sony rolled out a major AI upscaling update (PSSR) for PS5 Pro that improves graphics for supported titles — this strengthens the PlayStation premium console value proposition and could help software engagement and hardware sales. Article Title
- Positive Sentiment: Sony Semiconductor Solutions announced a 4K image sensor for security cameras using industry‑small 1.45 µm LOFIC pixels — a product win that reinforces Sony’s imaging leadership and supports recurring sensor revenue in surveillance and industrial markets. Article Title
- Positive Sentiment: Sony’s sports animation “Goat” opened strongly in China and entered the top 5 at box office — a positive for Sony Pictures’ international box-office momentum and near‑term content revenue. Article Title
- Neutral Sentiment: Multiple consumer product reviews and promotions (turntable PS‑LX3BT review, discounts on WH‑1000XM headphones and BRAVIA OLED TVs) keep consumer interest high but mostly signal competitive retail activity rather than material near‑term earnings surprises. Article Title
- Neutral Sentiment: Reviews and product comparisons (headphones, soundbars) and cultural pieces (photography awards, anniversary gaming stories) help brand visibility but are unlikely to move fundamentals immediately. Article Title
- Negative Sentiment: Honda’s US EV pullback reportedly leaves Sony’s electric sedan project (Afeela) hanging — this raises execution risk and potential delays or higher costs for Sony’s mobility ambitions, which could temper investor enthusiasm for new‑growth segments. Article Title
Sony Company Profile
Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.
Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.
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