Viant Technology (NASDAQ:DSP) Upgraded to “Buy” at Wall Street Zen

Wall Street Zen upgraded shares of Viant Technology (NASDAQ:DSP) from a hold rating to a buy rating in a report published on Saturday morning.

A number of other research firms have also issued reports on DSP. Freedom Capital raised shares of Viant Technology to a “strong-buy” rating in a research report on Tuesday, March 10th. DA Davidson reiterated a “buy” rating and issued a $15.50 price objective on shares of Viant Technology in a research note on Thursday. Weiss Ratings reissued a “hold (c-)” rating on shares of Viant Technology in a report on Wednesday, January 21st. Rosenblatt Securities restated a “buy” rating and set a $20.00 target price on shares of Viant Technology in a research report on Thursday. Finally, B. Riley Financial reaffirmed a “buy” rating and issued a $17.00 price target (up from $16.50) on shares of Viant Technology in a report on Thursday. Two equities research analysts have rated the stock with a Strong Buy rating, seven have given a Buy rating and one has given a Hold rating to the company’s stock. According to MarketBeat, the stock presently has an average rating of “Buy” and an average target price of $18.13.

Viant Technology Stock Down 2.2%

Shares of NASDAQ:DSP opened at $12.32 on Friday. Viant Technology has a 52-week low of $8.11 and a 52-week high of $16.25. The stock has a market cap of $769.14 million, a price-to-earnings ratio of 38.50 and a beta of 1.05. The business has a 50-day moving average price of $10.99 and a 200-day moving average price of $10.31.

Insider Activity

In other news, CFO Larry Madden sold 4,224 shares of Viant Technology stock in a transaction that occurred on Thursday, January 22nd. The shares were sold at an average price of $13.09, for a total transaction of $55,292.16. Following the completion of the transaction, the chief financial officer directly owned 405,554 shares of the company’s stock, valued at $5,308,701.86. The trade was a 1.03% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, major shareholder Capital V. Llc sold 9,836 shares of the business’s stock in a transaction on Thursday, February 19th. The shares were sold at an average price of $9.17, for a total transaction of $90,196.12. Following the completion of the transaction, the insider owned 1,260 shares of the company’s stock, valued at approximately $11,554.20. This represents a 88.64% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 155,123 shares of company stock worth $1,729,594 over the last 90 days. Company insiders own 29.40% of the company’s stock.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of the company. Rhumbline Advisers boosted its stake in shares of Viant Technology by 2.4% during the 2nd quarter. Rhumbline Advisers now owns 45,042 shares of the company’s stock worth $596,000 after acquiring an additional 1,056 shares in the last quarter. JPMorgan Chase & Co. increased its stake in shares of Viant Technology by 4.3% in the 2nd quarter. JPMorgan Chase & Co. now owns 27,121 shares of the company’s stock valued at $359,000 after purchasing an additional 1,109 shares in the last quarter. Russell Investments Group Ltd. raised its holdings in Viant Technology by 86.9% in the 4th quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company’s stock worth $32,000 after purchasing an additional 1,228 shares during the period. Strs Ohio raised its holdings in Viant Technology by 4.5% in the 3rd quarter. Strs Ohio now owns 39,300 shares of the company’s stock worth $339,000 after purchasing an additional 1,700 shares during the period. Finally, CWM LLC boosted its position in Viant Technology by 431.0% during the fourth quarter. CWM LLC now owns 2,793 shares of the company’s stock worth $34,000 after purchasing an additional 2,267 shares in the last quarter. Institutional investors and hedge funds own 11.38% of the company’s stock.

Trending Headlines about Viant Technology

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Freedom Capital initiated/upgraded coverage to a “strong‑buy,” adding buy-side momentum from a new coverage firm. Freedom Capital upgrade
• Positive Sentiment: Rosenblatt Securities reaffirmed a “buy” rating and set a $20.00 price target (~62% upside vs current price), a constructive, high target that can support upside expectations. Rosenblatt note
• Positive Sentiment: B. Riley Financial reaffirmed a “buy” and raised its price target to $17.00, signaling confidence in revenue/margin recovery potential. B. Riley note
• Positive Sentiment: DA Davidson kept a “buy” rating with a $15.50 target, another analyst vote of confidence. DA Davidson note
• Neutral Sentiment: Company posted its Q4 2025 earnings presentation and hosted the earnings call; slides and commentary give more context on growth drivers and guidance assumptions. Earnings presentation
• Neutral Sentiment: Full earnings transcripts and highlights are available (useful for parsing management tone on ad demand and client trends). Earnings transcript/highlights
• Negative Sentiment: EPS missed consensus by $0.01 (reported $0.22 vs. est. $0.23), which can trigger short‑term selling even though the miss was small. EPS miss article
• Negative Sentiment: Profitability metrics remain thin: revenue beat ($110.12M vs est. $103.37M) but net margin was only 0.57% and return on equity was negative, highlighting operating/leverage concerns that may limit multiple expansion. Earnings summary/press release

Viant Technology Company Profile

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.