Crocs (NASDAQ:CROX) Raised to “Hold” at Williams Trading

Crocs (NASDAQ:CROX) was upgraded by equities research analysts at Williams Trading from a “sell” rating to a “hold” rating in a report released on Thursday, Marketbeat Ratings reports. The firm presently has a $84.00 price objective on the textile maker’s stock. Williams Trading’s price target would indicate a potential upside of 7.76% from the company’s current price.

Several other brokerages have also weighed in on CROX. Weiss Ratings lowered shares of Crocs from a “hold (c-)” rating to a “sell (d)” rating in a research report on Monday, February 23rd. Zacks Research downgraded shares of Crocs from a “strong-buy” rating to a “hold” rating in a report on Tuesday, December 30th. BTIG Research assumed coverage on shares of Crocs in a report on Tuesday. They issued a “neutral” rating on the stock. Needham & Company LLC raised their price objective on shares of Crocs from $100.00 to $118.00 and gave the stock a “buy” rating in a research report on Thursday, February 12th. Finally, The Goldman Sachs Group boosted their price objective on Crocs from $71.00 to $81.00 and gave the stock a “sell” rating in a report on Friday, February 13th. Four investment analysts have rated the stock with a Buy rating, nine have issued a Hold rating and three have given a Sell rating to the company. Based on data from MarketBeat.com, the company currently has an average rating of “Hold” and an average price target of $103.42.

Crocs Stock Performance

Shares of NASDAQ CROX opened at $77.95 on Thursday. The company has a current ratio of 1.27, a quick ratio of 0.74 and a debt-to-equity ratio of 0.95. The company has a market capitalization of $3.92 billion, a P/E ratio of -61.87, a P/E/G ratio of 0.93 and a beta of 1.54. Crocs has a 12 month low of $73.21 and a 12 month high of $122.84. The stock has a 50 day moving average of $87.33 and a 200-day moving average of $84.85.

Crocs (NASDAQ:CROX) last posted its quarterly earnings results on Thursday, February 12th. The textile maker reported $2.29 earnings per share for the quarter, beating analysts’ consensus estimates of $1.92 by $0.37. Crocs had a positive return on equity of 45.17% and a negative net margin of 2.01%.The business had revenue of $957.64 million for the quarter, compared to analysts’ expectations of $916.16 million. During the same quarter in the prior year, the business earned $2.52 EPS. The firm’s revenue for the quarter was down 3.3% on a year-over-year basis. Crocs has set its FY 2026 guidance at 12.880-13.350 EPS and its Q1 2026 guidance at 2.670-2.770 EPS. As a group, equities research analysts predict that Crocs will post 13.2 EPS for the current year.

Insider Activity

In other news, EVP Anne Mehlman sold 12,145 shares of the business’s stock in a transaction dated Friday, February 20th. The shares were sold at an average price of $100.06, for a total value of $1,215,228.70. Following the completion of the sale, the executive vice president owned 131,112 shares of the company’s stock, valued at approximately $13,119,066.72. The trade was a 8.48% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Insiders own 3.00% of the company’s stock.

Institutional Trading of Crocs

Hedge funds and other institutional investors have recently bought and sold shares of the business. Fort Washington Investment Advisors Inc. OH increased its position in shares of Crocs by 20.1% in the third quarter. Fort Washington Investment Advisors Inc. OH now owns 221,091 shares of the textile maker’s stock worth $18,472,000 after purchasing an additional 36,951 shares during the period. Voss Capital LP bought a new stake in Crocs during the second quarter worth about $40,765,000. LSV Asset Management lifted its position in Crocs by 21.9% during the second quarter. LSV Asset Management now owns 1,073,120 shares of the textile maker’s stock worth $108,686,000 after purchasing an additional 192,860 shares during the period. iA Global Asset Management Inc. acquired a new stake in Crocs during the third quarter worth about $5,818,000. Finally, American Century Companies Inc. grew its stake in Crocs by 22.6% during the second quarter. American Century Companies Inc. now owns 293,585 shares of the textile maker’s stock worth $29,734,000 after buying an additional 54,190 shares in the last quarter. Institutional investors and hedge funds own 93.44% of the company’s stock.

Crocs News Roundup

Here are the key news stories impacting Crocs this week:

• Positive Sentiment: Williams Trading upgraded CROX from Sell to Hold with an $84 price target (roughly mid-single-digit upside from recent levels), providing a modest support floor for the stock. Williams Trading upgrade
• Positive Sentiment: Value-focused write-ups argue CROX may be materially undervalued — framing the pullback as an entry for investors who believe the brand’s cash flow and margins are durable. This narrative can attract bargain hunters. Crocs, Inc.: Deep Value Global Footwear Consumer Brand
• Neutral Sentiment: BTIG initiated coverage on CROX with a Neutral rating, adding institutional attention but not a clear buy signal; initiation can increase volume and volatility. BTIG Research Initiates Coverage on Crocs
• Neutral Sentiment: Several analyst pieces and “post-Q4” takeaways try to parse whether the Q4 beat and FY2026 guidance justify current multiples — these mixed analyst notes tend to sustain volatility rather than drive a clear directional move. Analysts Offer Insights on Consumer Cyclical Companies
• Neutral Sentiment: Investor education / bullish-feature articles highlight Crocs as an opportunity for long-term buyers, which can support mid-term demand but won’t stop near-term selling if sentiment stays negative. Crocs Stock: How To Find & Own America’s Greatest Opportunities
• Negative Sentiment: A recent Yahoo analysis flags valuation pressure and continued selling — reinforcing the narrative that multiple compression and investor skepticism about brand durability are driving the decline. Assessing Crocs (CROX) Valuation As Shares Face Ongoing Selling Pressure
• Neutral Sentiment: Short-interest reports published this week appear internally inconsistent (shows big increases but the numeric fields read 0/NaN). If genuine short interest is rising, that would be bearish; current data ambiguity adds volatility risk.

Crocs Company Profile

Crocs, Inc is a global footwear designer, developer and distributor best known for its lightweight, proprietary Croslite™ foam-clog construction. The company’s product portfolio encompasses a range of styles, including clogs, sandals, slides, boots and sneakers, all featuring the slip-resistant, odor-resistant and cushion-providing qualities of the Croslite material. Crocs distributes its products through an omnichannel network that includes e-commerce platforms, company-owned retail stores, authorized dealers and wholesale partners.

Founded in 2002 by Scott Seamans, Lyndon “Duke” Hanson and George Boedecker Jr., Crocs launched its first clog on the island of Vail, Colorado.