Viant Technology (NASDAQ:DSP) Stock Rating Upgraded by Freedom Capital

Viant Technology (NASDAQ:DSP) was upgraded by investment analysts at Freedom Capital to a “strong-buy” rating in a research report issued to clients and investors on Tuesday,Zacks.com reports.

DSP has been the topic of a number of other research reports. Rosenblatt Securities reiterated a “buy” rating and set a $20.00 target price on shares of Viant Technology in a research note on Thursday. DA Davidson reaffirmed a “buy” rating and issued a $15.50 price objective on shares of Viant Technology in a report on Thursday. Weiss Ratings reiterated a “hold (c-)” rating on shares of Viant Technology in a research report on Wednesday, January 21st. Citizens Jmp dropped their target price on Viant Technology from $18.00 to $16.00 and set a “market outperform” rating for the company in a report on Tuesday, November 11th. Finally, Citigroup reissued a “market outperform” rating on shares of Viant Technology in a research report on Tuesday, November 11th. Two equities research analysts have rated the stock with a Strong Buy rating, seven have issued a Buy rating and one has issued a Hold rating to the company’s stock. According to MarketBeat, Viant Technology currently has a consensus rating of “Buy” and an average target price of $18.13.

Viant Technology Trading Up 0.3%

DSP stock traded up $0.04 during mid-day trading on Tuesday, hitting $12.64. 210,886 shares of the company were exchanged, compared to its average volume of 206,966. The business has a 50 day simple moving average of $10.98 and a 200-day simple moving average of $10.29. The stock has a market capitalization of $789.05 million, a PE ratio of 39.73 and a beta of 1.05. Viant Technology has a 1-year low of $8.11 and a 1-year high of $16.25.

Insider Buying and Selling at Viant Technology

In related news, COO Christopher Vanderhook sold 3,279 shares of the business’s stock in a transaction that occurred on Thursday, February 19th. The stock was sold at an average price of $9.17, for a total value of $30,068.43. Following the completion of the sale, the chief operating officer directly owned 420 shares in the company, valued at approximately $3,851.40. The trade was a 88.65% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through this link. Also, major shareholder Capital V. Llc sold 9,836 shares of the stock in a transaction that occurred on Thursday, February 19th. The stock was sold at an average price of $9.17, for a total value of $90,196.12. Following the sale, the insider directly owned 1,260 shares in the company, valued at $11,554.20. This represents a 88.64% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 155,123 shares of company stock valued at $1,729,594 in the last three months. Corporate insiders own 29.40% of the company’s stock.

Institutional Inflows and Outflows

A number of hedge funds have recently modified their holdings of the stock. Punch & Associates Investment Management Inc. raised its stake in Viant Technology by 3.8% in the third quarter. Punch & Associates Investment Management Inc. now owns 1,199,490 shares of the company’s stock valued at $10,352,000 after purchasing an additional 44,357 shares in the last quarter. Royce & Associates LP grew its stake in Viant Technology by 72.3% during the fourth quarter. Royce & Associates LP now owns 912,043 shares of the company’s stock worth $10,981,000 after buying an additional 382,664 shares in the last quarter. Granite Investment Partners LLC bought a new position in Viant Technology in the 2nd quarter valued at about $7,239,000. Renaissance Technologies LLC increased its holdings in Viant Technology by 2.6% in the 4th quarter. Renaissance Technologies LLC now owns 493,800 shares of the company’s stock valued at $5,945,000 after buying an additional 12,683 shares during the period. Finally, Millennium Management LLC raised its position in shares of Viant Technology by 91.2% in the 4th quarter. Millennium Management LLC now owns 429,993 shares of the company’s stock valued at $5,177,000 after buying an additional 205,160 shares in the last quarter. Institutional investors own 11.38% of the company’s stock.

Key Stories Impacting Viant Technology

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Viant reported Q4 revenue of $110.12M, beating the consensus ~$103.4M — revenue strength is the main driver cited by management. Viant Q4 revenue beat (MarketBeat)
• Positive Sentiment: Company said Q4 and full-year results were record-setting and exceeded the high end of guidance, highlighting momentum in contribution ex-TAC and adjusted EBITDA. Press release: Q4 & FY2025 results (BusinessWire)
• Positive Sentiment: Viant issued Q1 2026 revenue guidance of $83.0M–$86.0M versus a consensus near $81.6M, suggesting continued top-line growth into the current quarter. Q1 guidance (Company slide deck)
• Positive Sentiment: Several brokers reiterated/raised coverage: B. Riley reaffirmed buy and lifted its PT to $17, Rosenblatt kept a buy and set a $20 PT, DA Davidson reaffirmed buy with a $15.50 PT, and Freedom Capital initiated with a strong-buy — these upgrades support further upside. Analyst coverage and PTs (Benzinga)
• Neutral Sentiment: Management hosted an earnings call and published the slide deck and transcript; investors can review the call for details on product/AI initiatives and revenue mix. Earnings presentation (Seeking Alpha)
• Neutral Sentiment: Company materials (transcript and slides) and conference-call highlights are available for deeper due diligence on margins and customer trends. Earnings highlights (Yahoo Finance)
• Negative Sentiment: EPS came in at $0.22 vs. consensus $0.23 (a $0.01 miss), which is small but noted by some outlets as a negative datapoint. EPS miss coverage (Zacks)
• Negative Sentiment: Profitability metrics remain modest: net margin ~0.6% and a negative return on equity (~-5%), which could limit valuation expansion unless margins improve. Earnings details & metrics (MarketBeat)

Viant Technology Company Profile

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.