Viant Technology (NASDAQ:DSP) Upgraded at Freedom Capital

Freedom Capital upgraded shares of Viant Technology (NASDAQ:DSP) to a strong-buy rating in a research note released on Tuesday,Zacks.com reports.

Several other research firms have also recently commented on DSP. Citizens Jmp cut their price target on Viant Technology from $18.00 to $16.00 and set a “market outperform” rating for the company in a research note on Tuesday, November 11th. Citigroup reiterated a “market outperform” rating on shares of Viant Technology in a research report on Tuesday, November 11th. Rosenblatt Securities restated a “buy” rating and issued a $20.00 target price on shares of Viant Technology in a research note on Thursday. B. Riley Financial reaffirmed a “buy” rating and issued a $17.00 price objective (up from $16.50) on shares of Viant Technology in a report on Thursday. Finally, DA Davidson reaffirmed a “buy” rating and set a $15.50 price target on shares of Viant Technology in a research note on Thursday. Two analysts have rated the stock with a Strong Buy rating, seven have assigned a Buy rating and one has assigned a Hold rating to the company’s stock. Based on data from MarketBeat, the stock has an average rating of “Buy” and an average price target of $18.13.

Viant Technology Stock Up 0.8%

DSP traded up $0.11 on Tuesday, hitting $12.71. 239,349 shares of the company traded hands, compared to its average volume of 207,891. Viant Technology has a 12-month low of $8.11 and a 12-month high of $16.25. The company has a 50 day moving average of $10.98 and a 200-day moving average of $10.29. The stock has a market capitalization of $793.17 million, a PE ratio of 39.75 and a beta of 1.05.

Insider Buying and Selling at Viant Technology

In other news, major shareholder Capital V. Llc sold 9,836 shares of the stock in a transaction that occurred on Thursday, February 19th. The shares were sold at an average price of $9.17, for a total value of $90,196.12. Following the sale, the insider directly owned 1,260 shares in the company, valued at $11,554.20. This represents a 88.64% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, COO Christopher Vanderhook sold 3,279 shares of the firm’s stock in a transaction that occurred on Thursday, February 19th. The stock was sold at an average price of $9.17, for a total transaction of $30,068.43. Following the transaction, the chief operating officer directly owned 420 shares of the company’s stock, valued at approximately $3,851.40. This trade represents a 88.65% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 155,123 shares of company stock worth $1,729,594 over the last ninety days. 29.40% of the stock is currently owned by company insiders.

Institutional Trading of Viant Technology

Institutional investors and hedge funds have recently made changes to their positions in the stock. Granite Investment Partners LLC acquired a new stake in shares of Viant Technology during the second quarter valued at $7,239,000. Royce & Associates LP lifted its holdings in Viant Technology by 72.3% in the 4th quarter. Royce & Associates LP now owns 912,043 shares of the company’s stock valued at $10,981,000 after purchasing an additional 382,664 shares in the last quarter. Topline Capital Management LLC purchased a new position in Viant Technology in the 3rd quarter valued at about $2,150,000. Invenomic Capital Management LP acquired a new stake in shares of Viant Technology during the 4th quarter worth about $2,748,000. Finally, Millennium Management LLC grew its holdings in shares of Viant Technology by 91.2% during the fourth quarter. Millennium Management LLC now owns 429,993 shares of the company’s stock worth $5,177,000 after buying an additional 205,160 shares in the last quarter. 11.38% of the stock is currently owned by hedge funds and other institutional investors.

More Viant Technology News

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Viant reported Q4 revenue of $110.12M, beating the consensus ~$103.4M — revenue strength is the main driver cited by management. Viant Q4 revenue beat (MarketBeat)
• Positive Sentiment: Company said Q4 and full-year results were record-setting and exceeded the high end of guidance, highlighting momentum in contribution ex-TAC and adjusted EBITDA. Press release: Q4 & FY2025 results (BusinessWire)
• Positive Sentiment: Viant issued Q1 2026 revenue guidance of $83.0M–$86.0M versus a consensus near $81.6M, suggesting continued top-line growth into the current quarter. Q1 guidance (Company slide deck)
• Positive Sentiment: Several brokers reiterated/raised coverage: B. Riley reaffirmed buy and lifted its PT to $17, Rosenblatt kept a buy and set a $20 PT, DA Davidson reaffirmed buy with a $15.50 PT, and Freedom Capital initiated with a strong-buy — these upgrades support further upside. Analyst coverage and PTs (Benzinga)
• Neutral Sentiment: Management hosted an earnings call and published the slide deck and transcript; investors can review the call for details on product/AI initiatives and revenue mix. Earnings presentation (Seeking Alpha)
• Neutral Sentiment: Company materials (transcript and slides) and conference-call highlights are available for deeper due diligence on margins and customer trends. Earnings highlights (Yahoo Finance)
• Negative Sentiment: EPS came in at $0.22 vs. consensus $0.23 (a $0.01 miss), which is small but noted by some outlets as a negative datapoint. EPS miss coverage (Zacks)
• Negative Sentiment: Profitability metrics remain modest: net margin ~0.6% and a negative return on equity (~-5%), which could limit valuation expansion unless margins improve. Earnings details & metrics (MarketBeat)

About Viant Technology

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.