Zebra Technologies (NASDAQ:ZBRA) Hits New 52-Week Low – Time to Sell?

Zebra Technologies Corporation (NASDAQ:ZBRA)’s stock price hit a new 52-week low on Thursday . The company traded as low as $204.40 and last traded at $205.21, with a volume of 209948 shares traded. The stock had previously closed at $213.67.

Analyst Ratings Changes

ZBRA has been the subject of a number of research reports. Citigroup upped their target price on shares of Zebra Technologies from $311.00 to $315.00 and gave the company a “neutral” rating in a report on Friday, February 13th. UBS Group restated a “buy” rating and issued a $335.00 price target on shares of Zebra Technologies in a research report on Friday, February 13th. Zacks Research raised Zebra Technologies from a “hold” rating to a “strong-buy” rating in a research note on Friday, February 20th. Weiss Ratings reaffirmed a “hold (c)” rating on shares of Zebra Technologies in a research report on Wednesday, January 21st. Finally, Morgan Stanley set a $323.00 target price on Zebra Technologies in a report on Thursday, February 12th. One research analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and five have assigned a Hold rating to the stock. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $339.25.

Zebra Technologies Stock Down 3.5%

The company has a quick ratio of 0.58, a current ratio of 0.97 and a debt-to-equity ratio of 0.66. The stock has a market capitalization of $10.14 billion, a PE ratio of 25.29 and a beta of 1.65. The firm’s fifty day moving average is $244.22 and its 200-day moving average is $267.61.

Zebra Technologies (NASDAQ:ZBRA) last issued its earnings results on Thursday, February 12th. The industrial products company reported $4.33 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $4.34 by ($0.01). The business had revenue of $1.48 billion for the quarter, compared to analysts’ expectations of $1.47 billion. Zebra Technologies had a return on equity of 18.09% and a net margin of 7.76%.The business’s quarterly revenue was up 10.6% on a year-over-year basis. During the same period last year, the company posted $4.00 earnings per share. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. On average, equities research analysts predict that Zebra Technologies Corporation will post 13.71 earnings per share for the current year.

Insider Buying and Selling

In other Zebra Technologies news, insider Cristen L. Kogl sold 145 shares of the firm’s stock in a transaction on Thursday, March 5th. The stock was sold at an average price of $235.71, for a total value of $34,177.95. Following the completion of the sale, the insider owned 23,687 shares of the company’s stock, valued at approximately $5,583,262.77. This trade represents a 0.61% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Company insiders own 0.84% of the company’s stock.

Institutional Trading of Zebra Technologies

Several hedge funds and other institutional investors have recently made changes to their positions in ZBRA. Vanguard Group Inc. grew its position in Zebra Technologies by 2.0% during the fourth quarter. Vanguard Group Inc. now owns 6,645,605 shares of the industrial products company’s stock worth $1,613,686,000 after buying an additional 132,151 shares during the period. State Street Corp lifted its position in shares of Zebra Technologies by 1.0% during the 4th quarter. State Street Corp now owns 2,263,614 shares of the industrial products company’s stock valued at $549,651,000 after acquiring an additional 21,488 shares during the period. Nordea Investment Management AB boosted its stake in shares of Zebra Technologies by 87.9% during the 4th quarter. Nordea Investment Management AB now owns 1,874,206 shares of the industrial products company’s stock worth $457,419,000 after acquiring an additional 876,711 shares in the last quarter. Invesco Ltd. grew its holdings in shares of Zebra Technologies by 30.1% in the 4th quarter. Invesco Ltd. now owns 1,801,516 shares of the industrial products company’s stock worth $437,444,000 after acquiring an additional 416,568 shares during the period. Finally, Geode Capital Management LLC increased its stake in Zebra Technologies by 0.4% in the 4th quarter. Geode Capital Management LLC now owns 1,338,221 shares of the industrial products company’s stock valued at $323,697,000 after purchasing an additional 5,224 shares in the last quarter. Institutional investors and hedge funds own 91.03% of the company’s stock.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.