Rosenblatt Securities Reaffirms Buy Rating for Viant Technology (NASDAQ:DSP)

Viant Technology (NASDAQ:DSP)‘s stock had its “buy” rating reaffirmed by research analysts at Rosenblatt Securities in a note issued to investors on Thursday,Benzinga reports. They currently have a $20.00 price target on the stock. Rosenblatt Securities’ price objective would indicate a potential upside of 80.34% from the company’s current price.

DSP has been the subject of a number of other reports. Loop Capital set a $14.50 target price on Viant Technology in a research note on Tuesday. Weiss Ratings reaffirmed a “hold (c-)” rating on shares of Viant Technology in a research note on Wednesday, January 21st. One equities research analyst has rated the stock with a Strong Buy rating, seven have given a Buy rating and one has assigned a Hold rating to the stock. Based on data from MarketBeat, Viant Technology currently has an average rating of “Buy” and an average price target of $18.06.

Viant Technology Trading Up 5.6%

DSP stock opened at $11.09 on Thursday. The firm has a market cap of $692.39 million, a PE ratio of 100.83 and a beta of 1.05. The business’s 50-day moving average price is $10.97 and its two-hundred day moving average price is $10.28. Viant Technology has a 1-year low of $8.11 and a 1-year high of $16.25.

Insider Activity

In related news, major shareholder Capital V. Llc sold 15,000 shares of the firm’s stock in a transaction dated Wednesday, December 17th. The shares were sold at an average price of $11.74, for a total value of $176,100.00. Following the completion of the sale, the insider directly owned 22,500 shares in the company, valued at approximately $264,150. This trade represents a 40.00% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, COO Christopher Vanderhook sold 9,102 shares of the business’s stock in a transaction that occurred on Wednesday, December 17th. The stock was sold at an average price of $11.70, for a total value of $106,493.40. Following the transaction, the chief operating officer directly owned 347,182 shares in the company, valued at approximately $4,062,029.40. This trade represents a 2.55% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 155,123 shares of company stock valued at $1,729,594 in the last quarter. Company insiders own 29.40% of the company’s stock.

Institutional Investors Weigh In On Viant Technology

Several hedge funds have recently added to or reduced their stakes in DSP. Farther Finance Advisors LLC bought a new position in Viant Technology during the third quarter worth $31,000. Russell Investments Group Ltd. raised its position in shares of Viant Technology by 86.9% in the fourth quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company’s stock valued at $32,000 after purchasing an additional 1,228 shares during the period. CWM LLC lifted its stake in shares of Viant Technology by 431.0% during the 4th quarter. CWM LLC now owns 2,793 shares of the company’s stock worth $34,000 after buying an additional 2,267 shares during the last quarter. Caitong International Asset Management Co. Ltd lifted its position in Viant Technology by 620.8% during the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,883 shares of the company’s stock worth $35,000 after acquiring an additional 2,483 shares during the last quarter. Finally, State of Alaska Department of Revenue acquired a new position in shares of Viant Technology in the fourth quarter valued at approximately $64,000. Institutional investors and hedge funds own 11.38% of the company’s stock.

Key Stories Impacting Viant Technology

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Revenue and profitability beats: Viant reported Q4 revenue of $110.12M, above the consensus ~$103.4M, and said contribution ex‑TAC and adjusted EBITDA surpassed the high end of guidance — management called Q4 and full‑year results “record.” Viant Press Release
• Positive Sentiment: Upbeat Q1 revenue guide: Viant set Q1 2026 revenue guidance of $83.0M–$86.0M versus consensus ~$81.6M, signaling management expects continued top‑line strength heading into the year. Slide Deck / Guidance
• Positive Sentiment: Analyst buy initiation: Freedom Capital Markets initiated coverage with a Buy, which can attract incremental demand from investors who follow initiating brokers. Freedom Capital Initiation
• Neutral Sentiment: Full earnings materials and call transcript are available for deeper read — useful if you want management color on AI product adoption, customer demand and margin drivers. MarketBeat Earnings / Slide Deck
• Neutral Sentiment: Earnings call transcripts have been published across outlets (Seeking Alpha, Yahoo Finance) — they reiterate management’s bullish outlook but include the Q&A where analysts pressed on client pacing and yield trends. Yahoo Finance Transcript Seeking Alpha Transcript
• Negative Sentiment: Earnings per share slight miss: EPS was $0.22 vs. the Zacks/consensus $0.23 — a small miss that investors may view negatively despite the revenue beat. Zacks EPS Miss
• Negative Sentiment: Margins and returns remain thin: Q4 net margin was roughly 0.6% and return on equity was negative (~‑5%), underscoring limited near‑term profitability improvement despite revenue growth. MarketBeat Financials

About Viant Technology

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.