Heartland Bank & Trust Co lifted its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 50.3% in the 3rd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund owned 41,130 shares of the e-commerce giant’s stock after purchasing an additional 13,756 shares during the period. Amazon.com accounts for about 3.7% of Heartland Bank & Trust Co’s investment portfolio, making the stock its 5th biggest holding. Heartland Bank & Trust Co’s holdings in Amazon.com were worth $9,031,000 as of its most recent SEC filing.
Several other large investors also recently made changes to their positions in AMZN. Probity Advisors Inc. boosted its stake in Amazon.com by 0.4% during the 2nd quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant’s stock valued at $2,667,000 after purchasing an additional 45 shares during the period. IMPACTfolio LLC boosted its stake in Amazon.com by 3.8% during the third quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant’s stock worth $269,000 after buying an additional 45 shares in the last quarter. Cadence Wealth Management LLC increased its stake in Amazon.com by 3.5% in the third quarter. Cadence Wealth Management LLC now owns 1,328 shares of the e-commerce giant’s stock valued at $292,000 after acquiring an additional 45 shares during the period. Union Savings Bank grew its stake in shares of Amazon.com by 0.4% in the 2nd quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock valued at $2,510,000 after purchasing an additional 45 shares during the period. Finally, Doheny Asset Management CA grew its position in Amazon.com by 0.3% in the second quarter. Doheny Asset Management CA now owns 17,821 shares of the e-commerce giant’s stock valued at $3,910,000 after acquiring an additional 45 shares during the period. Institutional investors own 72.20% of the company’s stock.
Amazon.com Trading Down 2.6%
Shares of NASDAQ AMZN opened at $213.31 on Monday. Amazon.com, Inc. has a 1-year low of $161.38 and a 1-year high of $258.60. The company has a 50-day moving average of $224.83 and a two-hundred day moving average of $227.22. The company has a market cap of $2.29 trillion, a PE ratio of 29.75, a P/E/G ratio of 1.60 and a beta of 1.40. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16.
Insider Activity
In other Amazon.com news, SVP David Zapolsky sold 10,649 shares of the stock in a transaction on Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total value of $2,187,624.07. Following the transaction, the senior vice president directly owned 41,190 shares in the company, valued at approximately $8,461,661.70. This trade represents a 20.54% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CEO Douglas J. Herrington sold 6,835 shares of Amazon.com stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.82, for a total value of $1,406,779.70. Following the completion of the sale, the chief executive officer directly owned 522,361 shares of the company’s stock, valued at $107,512,341.02. This trade represents a 1.29% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 71,686 shares of company stock worth $14,688,739. 9.70% of the stock is owned by company insiders.
Wall Street Analyst Weigh In
Several equities research analysts have recently weighed in on the stock. Sanford C. Bernstein reiterated an “outperform” rating on shares of Amazon.com in a research report on Friday, February 6th. UBS Group set a $311.00 price target on shares of Amazon.com in a research report on Tuesday, February 3rd. Argus reaffirmed a “buy” rating and set a $325.00 price objective on shares of Amazon.com in a research note on Friday, February 6th. TD Cowen reaffirmed a “buy” rating on shares of Amazon.com in a report on Friday, February 6th. Finally, Wall Street Zen cut shares of Amazon.com from a “buy” rating to a “hold” rating in a research note on Saturday, January 10th. One research analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have issued a Hold rating to the company. According to data from MarketBeat.com, Amazon.com has an average rating of “Moderate Buy” and a consensus price target of $287.29.
Check Out Our Latest Stock Report on AMZN
Amazon.com News Roundup
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: AWS launched an agentic healthcare AI product (Amazon Connect Health) that expands high‑margin cloud workloads into regulated healthcare, offering a tangible new revenue stream for AWS. Amazon launches AI-enabled platform to automate healthcare administrative tasks
- Positive Sentiment: Amazon continues to host Anthropic’s Claude for non‑defense workloads after Pentagon concerns, preserving a key AI partner relationship that supports continued AWS AI demand. Amazon says customers can keep using Anthropic’s Claude on its cloud for non-defense workloads
- Positive Sentiment: Wall Street and active managers are adding conviction: BofA and TD Cowen reiterations and ARK/other fund buys signal analyst and institutional support for an AWS‑led re‑rating. Anthropic growth set to boost Amazon’s AWS revenue acceleration, says Bank of America
- Positive Sentiment: Amazon Data Services’ $427M acquisition of George Washington University’s Virginia campus signals longer‑term AWS capacity expansion (infra investment that supports growth). Amazon (AMZN) Buys George Washington University’s Virginia Campus for $427 Million
- Neutral Sentiment: Amazon joined a non‑binding White House “Ratepayer Protection Pledge” to cover data‑center power upgrade costs — removes some political overhang but is unlikely to change near‑term economics materially. Tech Giants Sign Ratepayer Protection Pledge On Power For Data Centers
- Neutral Sentiment: Short‑interest entries reported are effectively meaningless (zero/NaN in feeds) and don’t provide a reliable signal for current positioning. SEC Form 4 — insider sale disclosure
- Negative Sentiment: Geopolitical / operational risk spiked after reported drone strikes and attacks on AWS data centers in the Gulf (UAE/Bahrain), causing regional outages and highlighting potential disruption, repair and insurance exposures. Iran hits Amazon data centres in jolt to Gulf AI drive
- Negative Sentiment: Customer‑facing outages (site/checkout issues) and Downdetector spikes this week are short‑term hits to sales and reputation that can pressure near‑term revenue and sentiment. Amazon online store suffers outage for some users
- Negative Sentiment: Amazon cut ~100 white‑collar roles in its robotics division — cost‑cutting that could help margins but also signals program disruptions and execution risk in a strategic automation area. Amazon eliminates 100 white-collar jobs in robotics team
- Negative Sentiment: Insider selling (CEO disclosed sale of 1,000 shares) is modest but can add to short‑term negative sentiment when combined with other headwinds. SEC Form 4 — insider sale disclosure
Amazon.com Company Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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