Alphabet (NASDAQ:GOOGL – Get Free Report) had its target price increased by investment analysts at Robert W. Baird from $375.00 to $380.00 in a note issued to investors on Friday,MarketScreener reports. The brokerage currently has an “outperform” rating on the information services provider’s stock. Robert W. Baird’s target price would suggest a potential upside of 29.25% from the stock’s current price.
GOOGL has been the topic of a number of other reports. Barclays reissued an “overweight” rating and set a $360.00 price target (up from $315.00) on shares of Alphabet in a research report on Thursday, February 5th. Deutsche Bank Aktiengesellschaft lifted their target price on Alphabet from $370.00 to $390.00 and gave the stock a “buy” rating in a report on Thursday, February 5th. Stifel Nicolaus restated a “buy” rating and issued a $395.00 price target (up from $346.00) on shares of Alphabet in a report on Thursday, February 5th. Jefferies Financial Group lifted their price objective on Alphabet from $365.00 to $400.00 and gave the company a “buy” rating in a report on Monday, February 2nd. Finally, Roth Mkm increased their target price on Alphabet from $365.00 to $395.00 and gave the stock a “buy” rating in a research note on Thursday, February 5th. Three investment analysts have rated the stock with a Strong Buy rating, forty-three have assigned a Buy rating and five have given a Hold rating to the stock. According to MarketBeat.com, Alphabet presently has an average rating of “Moderate Buy” and a consensus target price of $367.18.
View Our Latest Analysis on GOOGL
Alphabet Trading Down 2.3%
Alphabet (NASDAQ:GOOGL – Get Free Report) last announced its quarterly earnings results on Wednesday, February 4th. The information services provider reported $2.82 EPS for the quarter, beating analysts’ consensus estimates of $2.57 by $0.25. Alphabet had a return on equity of 35.01% and a net margin of 32.81%.The company had revenue of $113.83 billion during the quarter, compared to analysts’ expectations of $111.24 billion. Research analysts forecast that Alphabet will post 8.9 EPS for the current year.
Insiders Place Their Bets
In other news, CAO Amie Thuener O’toole sold 2,778 shares of the firm’s stock in a transaction dated Monday, December 15th. The shares were sold at an average price of $312.30, for a total transaction of $867,569.40. Following the completion of the sale, the chief accounting officer owned 8,962 shares in the company, valued at approximately $2,798,832.60. This trade represents a 23.66% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. Also, CEO Sundar Pichai sold 32,500 shares of Alphabet stock in a transaction dated Wednesday, January 7th. The stock was sold at an average price of $321.21, for a total transaction of $10,439,325.00. Following the sale, the chief executive officer directly owned 2,244,372 shares of the company’s stock, valued at $720,914,730.12. The trade was a 1.43% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 2,079,993 shares of company stock worth $108,745,244 in the last three months. 11.64% of the stock is owned by corporate insiders.
Institutional Investors Weigh In On Alphabet
A number of institutional investors have recently made changes to their positions in GOOGL. Cedarwood Wealth LLC acquired a new position in Alphabet in the 4th quarter valued at $1,261,000. Gunpowder Capital Management LLC dba Oliver Wealth Management acquired a new stake in shares of Alphabet during the fourth quarter worth $837,000. Storen Legacy Partners LLC bought a new stake in shares of Alphabet in the fourth quarter valued at about $703,000. Worthington Financial Partners LLC acquired a new position in shares of Alphabet in the fourth quarter valued at about $1,599,000. Finally, Bayban bought a new position in Alphabet during the fourth quarter worth about $100,000. Institutional investors own 40.03% of the company’s stock.
Key Headlines Impacting Alphabet
Here are the key news stories impacting Alphabet this week:
- Positive Sentiment: Major Google Cloud commercial win — CVS will use Google Cloud to roll out an AI‑enabled health platform, validating recurring‑revenue growth from enterprise AI adoption. CVS taps Google Cloud
- Positive Sentiment: Broader AI spending thesis remains supportive — industry reports and analyst commentary point to accelerating AI budgets that bolster Google Cloud and Gemini revenue expectations. Gartner Says AI Spending Will Hit $2.5 Trillion
- Positive Sentiment: Distribution normalization — Fortnite returns to Google Play worldwide, removing an app‑ecosystem disruption and supporting Play Store engagement and developer relations. Fortnite to return to Google Play worldwide
- Neutral Sentiment: Analyst and institutional backdrop — consensus rating sits at “Moderate Buy” with price targets well above current levels; Berkshire’s reported stake and unrealized gains signal institutional interest. Analyst consensus — Moderate Buy
- Neutral Sentiment: Routine insider selling — small director/CAO sales disclosed (modest percentages), typically not a major directional driver. SEC filing — insider sales
- Negative Sentiment: Significant legal/PR overhang — a wrongful‑death lawsuit alleges the Gemini chatbot contributed to a user’s self‑harm; the novel suit raises potential liability, moderation‑control and reputational risks for Alphabet’s flagship AI product. Wrongful‑death suit vs. Gemini
- Negative Sentiment: Waymo safety and regulatory scrutiny — recent incidents and an NTSB review increase operational and regulatory risk for Alphabet’s autonomous‑driving unit. Waymo NTSB incidents
- Negative Sentiment: Revenue pressure from Play Store settlement — Alphabet agreed to lower Play Store commissions to 20% (plus up to 5% if using Google billing), a potential near‑term hit to Play‑ecosystem take rates. Play Store commission cut
- Negative Sentiment: Macro/geopolitical headwinds — rising U.S.–Middle East tensions have prompted tech pullbacks in some markets, pressuring multiples for large‑cap tech names. Tech pullback amid tensions
Alphabet Company Profile
Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.
Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.
See Also
- Five stocks we like better than Alphabet
- Buy this Gold Stock Before May 15th, 2026
- Nvidia CEO Issues Bold Tesla Call
- BNZI stands out as a Zacks Buy. Earnings momentum and analyst upgrades align
- Silver paying 20% dividend. Plus 68% share gains
- REVEALED: Something Big Happening Behind White House Doors
Receive News & Ratings for Alphabet Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Alphabet and related companies with MarketBeat.com's FREE daily email newsletter.
