TripAdvisor (NASDAQ:TRIP) versus Coupang (NYSE:CPNG) Head-To-Head Analysis

TripAdvisor (NASDAQ:TRIP) and Coupang (NYSE:CPNG) are both retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, earnings, institutional ownership, risk, profitability and valuation.

Valuation & Earnings

This table compares TripAdvisor and Coupang”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TripAdvisor	$1.89 billion	0.64	$40.00 million	$0.30	35.00
Coupang	$33.66 billion	1.05	$208.00 million	$0.12	161.42

Coupang has higher revenue and earnings than TripAdvisor. TripAdvisor is trading at a lower price-to-earnings ratio than Coupang, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

99.0% of TripAdvisor shares are owned by institutional investors. Comparatively, 83.7% of Coupang shares are owned by institutional investors. 3.1% of TripAdvisor shares are owned by company insiders. Comparatively, 12.8% of Coupang shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Volatility & Risk

TripAdvisor has a beta of 0.97, indicating that its stock price is 3% less volatile than the S&P 500. Comparatively, Coupang has a beta of 1.2, indicating that its stock price is 20% more volatile than the S&P 500.

Profitability

This table compares TripAdvisor and Coupang’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TripAdvisor	2.12%	10.67%	2.52%
Coupang	0.60%	4.52%	1.18%

Analyst Ratings

This is a breakdown of current recommendations and price targets for TripAdvisor and Coupang, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TripAdvisor	5	8	3	0	1.88
Coupang	2	3	6	0	2.36

TripAdvisor currently has a consensus target price of $14.96, indicating a potential upside of 42.52%. Coupang has a consensus target price of $26.70, indicating a potential upside of 37.84%. Given TripAdvisor’s higher possible upside, equities research analysts clearly believe TripAdvisor is more favorable than Coupang.

Summary

Coupang beats TripAdvisor on 8 of the 14 factors compared between the two stocks.

About TripAdvisor

TripAdvisor, Inc. operates as an online travel company, primarily engages in the provision of travel guidance products and services worldwide. The company operates in three segments: Brand Tripadvisor, Viator, and TheFork. The Brand Tripadvisor segment offers travel guidance platforms for travelers to discover, generate, and share authentic user-generated content in the form of ratings and reviews for destinations, points-of-interest, experiences, accommodations, restaurants, and cruises. The Viator's segment provides pure-play experiences online travel agency that comprehensive and connecting travelers to discover and book tours, activities, and attractions from experience operators. TheFork segment provides an online marketplace that enables diners to discover and book online reservations at restaurants. TripAdvisor, Inc. was founded in 2000 and is headquartered in Needham, Massachusetts. Tripadvisor, Inc. is a subsidiary of Liberty TripAdvisor Holdings, Inc.

About Coupang

Coupang, Inc., together with its subsidiaries owns and operates retail business through its mobile applications and Internet websites primarily in South Korea. The company operates through Product Commerce and Developing Offerings segments. It sells various products and services in the categories of home goods and décor products, apparel, beauty products, fresh food and groceries, sporting goods, electronics, and everyday consumables, as well as travel, and restaurant order and delivery services. In addition, the company offers Rocket Fresh, which offers fresh groceries; Coupang Eats, a restaurant ordering and delivery services; and Coupang Play, an online content streaming services, as well as advertising products. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.