Christopher Handman Sells 2,999 Shares of Roku (NASDAQ:ROKU) Stock

Roku, Inc. (NASDAQ:ROKU) SVP Christopher Handman sold 2,999 shares of the business’s stock in a transaction on Tuesday, March 3rd. The stock was sold at an average price of $95.57, for a total value of $286,614.43. Following the sale, the senior vice president owned 2,999 shares in the company, valued at approximately $286,614.43. The trade was a 50.00% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link.

Roku Stock Up 0.6%

Shares of ROKU stock opened at $98.11 on Friday. The stock has a market cap of $14.46 billion, a P/E ratio of 172.13 and a beta of 1.98. Roku, Inc. has a fifty-two week low of $52.43 and a fifty-two week high of $116.66. The business has a fifty day simple moving average of $99.47 and a 200-day simple moving average of $99.43.

Roku (NASDAQ:ROKU) last issued its quarterly earnings data on Thursday, February 12th. The company reported $0.53 EPS for the quarter, beating analysts’ consensus estimates of $0.28 by $0.25. Roku had a net margin of 1.87% and a return on equity of 3.40%. The firm had revenue of $1.39 billion for the quarter, compared to analysts’ expectations of $1.35 billion. During the same period in the prior year, the company earned ($0.24) EPS. The firm’s revenue was up 16.1% on a year-over-year basis. On average, sell-side analysts anticipate that Roku, Inc. will post -0.3 earnings per share for the current year.

Institutional Trading of Roku

Several hedge funds and other institutional investors have recently added to or reduced their stakes in ROKU. Blue Trust Inc. lifted its holdings in shares of Roku by 680.0% during the 4th quarter. Blue Trust Inc. now owns 234 shares of the company’s stock worth $25,000 after acquiring an additional 204 shares during the period. Aventura Private Wealth LLC acquired a new position in Roku during the fourth quarter worth approximately $26,000. Westfuller Advisors LLC purchased a new position in Roku during the third quarter worth approximately $30,000. WPG Advisers LLC purchased a new position in Roku during the fourth quarter worth approximately $31,000. Finally, Safe Harbor Fiduciary LLC acquired a new position in shares of Roku in the 4th quarter valued at $31,000. Hedge funds and other institutional investors own 86.30% of the company’s stock.

Analysts Set New Price Targets

Several brokerages recently issued reports on ROKU. Wells Fargo & Company lifted their price objective on Roku from $116.00 to $137.00 and gave the stock an “overweight” rating in a research report on Friday, February 13th. Morgan Stanley set a $135.00 price objective on Roku and gave the company an “overweight” rating in a research report on Tuesday, December 16th. Citizens Jmp reiterated a “market outperform” rating and set a $145.00 price objective on shares of Roku in a research report on Tuesday, December 2nd. Benchmark restated a “buy” rating on shares of Roku in a report on Wednesday, February 4th. Finally, Oppenheimer raised their price target on shares of Roku from $105.00 to $120.00 and gave the stock an “outperform” rating in a research note on Friday, February 13th. One research analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating and four have given a Hold rating to the company’s stock. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $125.40.

More Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku launched “Roklue,” an interactive discovery and trivia experience designed to make free/live content discovery more engaging — a direct product push to increase time‑in‑platform and ad/subscription take rates. Roklue launch
• Positive Sentiment: New UI controls and a dedicated free/live TV search button aim to reduce decision fatigue and improve FAST discovery — should lift ad impressions and engagement over time. Free TV search button
• Positive Sentiment: Analyst and fundamental momentum: coverage notes Roku has turned profitable, generated record free cash flow and is targeting ~\$5.5B revenue for 2026 — painting a stronger earnings outlook that supports current multiple expansion. Analyst note
• Positive Sentiment: Technical bullishness — the stock crossed above its 200‑day moving average, a common momentum signal that can attract trend‑following flows. 200‑day MA
• Neutral Sentiment: Device promotions (deep discounts on the Streaming Stick HD) could accelerate activations and scale the ad business long term but may compress near‑term hardware margins. Device discount
• Neutral Sentiment: Minor valuation/estimate adjustments: independent fair‑value tweaks and earnings‑estimate revisions are mixed but not materially negative; analysts remain largely constructive. Valuation note
• Neutral Sentiment: Management outreach: CFO Dan Jedda will appear at Deutsche Bank’s conference next week — useful for clarity on guidance but unlikely to move the stock absent new metrics. CFO fireside chat
• Negative Sentiment: Clustered insider selling — several insiders disclosed multi‑thousand share sales at roughly \$95–\$98; while often routine, the concentration of sales can raise short‑term investor caution and add selling pressure. Insider Form 4

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.