HubSpot, Inc. (NYSE:HUBS) Short Interest Update

HubSpot, Inc. (NYSE:HUBS) was the recipient of a significant growth in short interest in February. As of February 13th, there was short interest totaling 2,892,652 shares, a growth of 37.9% from the January 29th total of 2,097,932 shares. Based on an average daily trading volume, of 3,153,626 shares, the short-interest ratio is presently 0.9 days. Approximately 5.7% of the shares of the company are short sold. Approximately 5.7% of the shares of the company are short sold. Based on an average daily trading volume, of 3,153,626 shares, the short-interest ratio is presently 0.9 days.

Key HubSpot News

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: Cantor Fitzgerald raised its price target to $325 and set an “overweight” rating, signaling fresh analyst conviction that could support further upside. Cantor Fitzgerald price-target raise
• Positive Sentiment: Street-level price-targets imply significant upside (Zacks notes an average implied ~34.6% rally), which can attract momentum buyers and institutional interest. Zacks price-target roundup
• Positive Sentiment: Multiple analyst/features pieces highlight HubSpot’s push into AI agents, unified customer data and its One Hub strategy — positioning the company as a potential beneficiary of AI-driven CRM demand rather than a casualty. This narrative is supporting investor sentiment. Fool on HubSpot AI strategy
• Neutral Sentiment: HubSpot continues to show partner momentum at the implementation level (Atlantic Technology Group + Orange Marketing building client-first HubSpot sales systems), which supports adoption but is incremental in revenue impact. Partnership announcement
• Neutral Sentiment: Several market write-ups and “best growth stocks” lists highlight HubSpot as a long-term growth name and show strong historical returns — useful for retail/investor interest but not an immediate catalyst. $1,000 investment retrospective
• Negative Sentiment: Investors remain cautious after HubSpot’s earnings day: while Q4 results beat, the company issued softer 2026 growth guidance — a headline risk that weighs on near-term sentiment and valuation assumptions. Yahoo: valuation after earnings & softer guidance
• Negative Sentiment: Valuation and technicals are headwinds: HUBS trades well below its 50- and 200-day moving averages and sports a very high P/E, which makes the stock sensitive to any guidance misses or macro risk. This pressure caps upside until growth visibility improves. Market data & technicals

Analysts Set New Price Targets

Several research firms have recently weighed in on HUBS. Wall Street Zen raised shares of HubSpot from a “hold” rating to a “buy” rating in a report on Saturday, February 7th. Rothschild & Co Redburn cut HubSpot from a “strong-buy” rating to a “hold” rating in a report on Monday, November 10th. BMO Capital Markets cut their price objective on HubSpot from $385.00 to $285.00 and set an “outperform” rating for the company in a research report on Thursday, February 12th. Stifel Nicolaus decreased their target price on HubSpot from $550.00 to $500.00 and set a “buy” rating on the stock in a report on Friday, January 23rd. Finally, Royal Bank Of Canada lowered their target price on HubSpot from $800.00 to $400.00 and set an “outperform” rating for the company in a research note on Thursday, February 12th. Two analysts have rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating, one has given a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $454.20.

Insider Buying and Selling at HubSpot

In other news, insider Erika Ashley Fisher sold 841 shares of the stock in a transaction on Wednesday, February 4th. The shares were sold at an average price of $238.01, for a total value of $200,166.41. Following the completion of the transaction, the insider owned 10,119 shares in the company, valued at approximately $2,408,423.19. This represents a 7.67% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Director Brian Halligan sold 8,261 shares of the firm’s stock in a transaction dated Tuesday, February 17th. The stock was sold at an average price of $253.00, for a total transaction of $2,090,033.00. Following the transaction, the director directly owned 481,168 shares of the company’s stock, valued at $121,735,504. The trade was a 1.69% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 26,691 shares of company stock worth $8,136,702 in the last three months. Insiders own 4.00% of the company’s stock.

Institutional Investors Weigh In On HubSpot

Institutional investors have recently made changes to their positions in the stock. Goodman Advisory Group LLC acquired a new stake in HubSpot during the 2nd quarter worth approximately $27,000. Rakuten Securities Inc. raised its holdings in shares of HubSpot by 783.3% during the second quarter. Rakuten Securities Inc. now owns 53 shares of the software maker’s stock worth $30,000 after acquiring an additional 47 shares during the period. Strategic Advocates LLC acquired a new position in HubSpot in the 3rd quarter worth $25,000. Turning Point Benefit Group Inc. bought a new position in HubSpot during the 3rd quarter worth about $25,000. Finally, Osterweis Capital Management Inc. bought a new position in HubSpot during the 2nd quarter worth about $34,000. 90.39% of the stock is owned by institutional investors and hedge funds.

HubSpot Trading Up 1.1%

HubSpot stock traded up $3.07 during mid-day trading on Wednesday, hitting $278.44. The stock had a trading volume of 453,540 shares, compared to its average volume of 1,869,061. The stock has a 50-day simple moving average of $305.07 and a two-hundred day simple moving average of $392.43. The stock has a market capitalization of $14.68 billion, a PE ratio of 320.05, a P/E/G ratio of 3.93 and a beta of 1.40. HubSpot has a 12 month low of $207.20 and a 12 month high of $698.97.

HubSpot (NYSE:HUBS) last issued its earnings results on Wednesday, February 11th. The software maker reported $3.09 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.99 by $0.10. The company had revenue of $846.75 million for the quarter, compared to analyst estimates of $830.65 million. HubSpot had a net margin of 1.47% and a return on equity of 3.64%. The company’s revenue for the quarter was up 20.4% on a year-over-year basis. During the same quarter last year, the firm earned $2.32 EPS. Sell-side analysts expect that HubSpot will post 1.01 earnings per share for the current fiscal year.

HubSpot Company Profile

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.