Recent Analysts’ Ratings Changes for Yelp (YELP)

Yelp (NYSE: YELP) recently received a number of ratings updates from brokerages and research firms:

• 2/17/2026 – Yelp was downgraded by Zacks Research from “strong-buy” to “hold”.
• 2/17/2026 – Yelp had its price target lowered by JPMorgan Chase & Co. from $30.00 to $22.00. They now have a “neutral” rating on the stock.
• 2/17/2026 – Yelp had its price target lowered by The Goldman Sachs Group, Inc. from $33.00 to $25.00. They now have a “neutral” rating on the stock.
• 2/14/2026 – Yelp was downgraded by Wall Street Zen from “buy” to “hold”.
• 2/13/2026 – Yelp was given a new $25.00 price target by Robert W. Baird.
• 2/11/2026 – Yelp was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
• 1/28/2026 – Yelp was upgraded by Zacks Research from “hold” to “strong-buy”.
• 1/13/2026 – Yelp was given a new $28.00 price target by UBS Group AG.
• 1/13/2026 – Yelp had its price target lowered by Morgan Stanley from $30.00 to $28.00. They now have an “underweight” rating on the stock.
• 1/9/2026 – Yelp had its “hold (c-)” rating reaffirmed by Weiss Ratings.

Insider Activity

In related news, CFO David A. Schwarzbach sold 13,500 shares of the stock in a transaction on Tuesday, December 16th. The shares were sold at an average price of $30.41, for a total transaction of $410,535.00. Following the sale, the chief financial officer directly owned 127,627 shares of the company’s stock, valued at approximately $3,881,137.07. This represents a 9.57% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at this hyperlink. Also, insider Carmen Amara sold 1,500 shares of the firm’s stock in a transaction on Friday, December 26th. The shares were sold at an average price of $30.69, for a total transaction of $46,035.00. Following the sale, the insider owned 74,378 shares in the company, valued at approximately $2,282,660.82. This represents a 1.98% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 236,264 shares of company stock valued at $6,501,015 in the last quarter. 7.40% of the stock is currently owned by company insiders.

Yelp is a digital platform that connects consumers with local businesses through user-generated reviews, ratings and multimedia content. The company’s flagship offerings include the Yelp website and mobile applications for iOS and Android, where users can search for and discover restaurants, shops, service providers and other points of interest. In addition to crowd-sourced reviews and photographs, Yelp provides business profile pages featuring hours, contact information, menus and direct messaging capabilities.

Yelp generates revenue primarily through advertising services sold to small and medium-sized enterprises.