Analysts’ Recent Ratings Changes for HubSpot (HUBS)

Several analysts have recently updated their ratings and price targets for HubSpot (NYSE: HUBS):

• 2/17/2026 – HubSpot was upgraded by Zacks Research from “strong sell” to “strong-buy”.
• 2/13/2026 – HubSpot had its price target raised by Citigroup Inc. from $600.00 to $640.00. They now have a “buy” rating on the stock.
• 2/12/2026 – HubSpot had its “overweight” rating reaffirmed by UBS Group AG.
• 2/12/2026 – HubSpot had its price target lowered by Royal Bank Of Canada from $800.00 to $400.00. They now have an “outperform” rating on the stock.
• 2/12/2026 – HubSpot had its price target lowered by BMO Capital Markets from $385.00 to $285.00. They now have an “outperform” rating on the stock.
• 2/12/2026 – HubSpot had its price target lowered by Cantor Fitzgerald from $500.00 to $280.00. They now have an “overweight” rating on the stock.
• 2/12/2026 – HubSpot had its “overweight” rating reaffirmed by Morgan Stanley.
• 2/12/2026 – HubSpot had its price target lowered by KeyCorp from $400.00 to $340.00. They now have an “overweight” rating on the stock.
• 2/12/2026 – HubSpot had its “outperform” rating reaffirmed by Sanford C. Bernstein.
• 2/12/2026 – HubSpot was given a new $485.00 price target by Canaccord Genuity Group Inc..
• 2/12/2026 – HubSpot had its price target lowered by Jefferies Financial Group Inc. from $560.00 to $325.00. They now have a “buy” rating on the stock.
• 2/12/2026 – HubSpot had its price target lowered by Barclays PLC from $525.00 to $300.00. They now have an “overweight” rating on the stock.
• 2/12/2026 – HubSpot had its price target lowered by JPMorgan Chase & Co. from $650.00 to $530.00. They now have an “overweight” rating on the stock.
• 2/12/2026 – HubSpot had its price target lowered by UBS Group AG from $450.00 to $325.00. They now have a “buy” rating on the stock.
• 2/12/2026 – HubSpot had its price target lowered by The Goldman Sachs Group, Inc. from $517.00 to $442.00. They now have a “buy” rating on the stock.
• 2/12/2026 – HubSpot had its price target lowered by Truist Financial Corporation from $650.00 to $300.00. They now have a “buy” rating on the stock.
• 2/12/2026 – HubSpot had its price target lowered by Wells Fargo & Company from $600.00 to $350.00. They now have an “overweight” rating on the stock.
• 2/12/2026 – HubSpot had its price target lowered by Mizuho from $550.00 to $300.00. They now have an “outperform” rating on the stock.
• 2/12/2026 – HubSpot had its price target lowered by Piper Sandler from $400.00 to $280.00. They now have an “overweight” rating on the stock.
• 2/12/2026 – HubSpot had its price target lowered by Needham & Company LLC from $700.00 to $300.00. They now have a “buy” rating on the stock.
• 2/12/2026 – HubSpot had its price target lowered by BTIG Research from $500.00 to $300.00. They now have a “buy” rating on the stock.
• 2/9/2026 – HubSpot was given a new $448.00 price target by Sanford C. Bernstein.
• 2/7/2026 – HubSpot was upgraded by Wall Street Zen from “hold” to “buy”.
• 2/4/2026 – HubSpot had its price target lowered by Citigroup Inc. from $660.00 to $600.00. They now have a “buy” rating on the stock.
• 2/4/2026 – HubSpot had its price target lowered by Oppenheimer Holdings, Inc. from $550.00 to $350.00. They now have an “outperform” rating on the stock.
• 2/2/2026 – HubSpot had its price target lowered by Piper Sandler from $590.00 to $400.00. They now have an “overweight” rating on the stock.
• 1/29/2026 – HubSpot had its price target lowered by BMO Capital Markets from $465.00 to $385.00. They now have an “outperform” rating on the stock.
• 1/28/2026 – HubSpot had its price target lowered by The Goldman Sachs Group, Inc. from $612.00 to $517.00. They now have a “buy” rating on the stock.
• 1/28/2026 – HubSpot had its price target lowered by UBS Group AG from $600.00 to $450.00. They now have a “buy” rating on the stock.
• 1/23/2026 – HubSpot had its price target lowered by Stifel Nicolaus from $550.00 to $500.00. They now have a “buy” rating on the stock.
• 1/19/2026 – HubSpot was downgraded by Zacks Research from “hold” to “strong sell”.
• 1/17/2026 – HubSpot was downgraded by Wall Street Zen from “buy” to “hold”.
• 1/15/2026 – HubSpot had its price target lowered by Morgan Stanley from $640.00 to $577.00. They now have an “overweight” rating on the stock.
• 1/12/2026 – HubSpot had its “buy” rating reaffirmed by Citigroup Inc..
• 1/12/2026 – HubSpot had its price target lowered by Barclays PLC from $575.00 to $525.00. They now have an “overweight” rating on the stock.
• 1/9/2026 – HubSpot had its “sell (e+)” rating reaffirmed by Weiss Ratings.
• 1/6/2026 – HubSpot had its “outperform” rating reaffirmed by UBS Group AG. They now have a $525.00 price target on the stock.
• 1/5/2026 – HubSpot is now covered by BTIG Research. They set a “buy” rating and a $500.00 price target on the stock.

Insider Activity

In related news, Director Brian Halligan sold 8,261 shares of the stock in a transaction dated Tuesday, February 17th. The shares were sold at an average price of $253.00, for a total value of $2,090,033.00. Following the completion of the transaction, the director owned 481,168 shares in the company, valued at $121,735,504. This represents a 1.69% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this hyperlink. Also, insider Erika Ashley Fisher sold 841 shares of the business’s stock in a transaction dated Wednesday, February 4th. The stock was sold at an average price of $238.01, for a total transaction of $200,166.41. Following the sale, the insider owned 10,119 shares in the company, valued at $2,408,423.19. This trade represents a 7.67% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 26,691 shares of company stock valued at $8,136,702 in the last ninety days. Corporate insiders own 4.00% of the company’s stock.

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.