Newell Brands (NASDAQ:NWL – Get Free Report) and National Vision (NASDAQ:EYE – Get Free Report) are both consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, risk, valuation, profitability and earnings.
Insider & Institutional Ownership
92.5% of Newell Brands shares are held by institutional investors. 0.7% of Newell Brands shares are held by company insiders. Comparatively, 2.7% of National Vision shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Valuation & Earnings
This table compares Newell Brands and National Vision”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Newell Brands | $7.20 billion | 0.26 | -$285.00 million | ($0.68) | -6.69 |
| National Vision | $1.82 billion | 1.17 | -$28.50 million | ($0.03) | -899.00 |
National Vision has lower revenue, but higher earnings than Newell Brands. National Vision is trading at a lower price-to-earnings ratio than Newell Brands, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Newell Brands has a beta of 0.93, suggesting that its stock price is 7% less volatile than the S&P 500. Comparatively, National Vision has a beta of 1.39, suggesting that its stock price is 39% more volatile than the S&P 500.
Profitability
This table compares Newell Brands and National Vision’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Newell Brands | -3.96% | 9.17% | 2.14% |
| National Vision | -0.12% | 3.58% | 1.52% |
Analyst Recommendations
This is a breakdown of recent recommendations and price targets for Newell Brands and National Vision, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Newell Brands | 1 | 5 | 4 | 0 | 2.30 |
| National Vision | 1 | 4 | 6 | 2 | 2.69 |
Newell Brands presently has a consensus price target of $6.11, suggesting a potential upside of 34.31%. National Vision has a consensus price target of $29.00, suggesting a potential upside of 7.53%. Given Newell Brands’ higher possible upside, research analysts plainly believe Newell Brands is more favorable than National Vision.
Summary
National Vision beats Newell Brands on 9 of the 15 factors compared between the two stocks.
About Newell Brands
Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solution products under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands; closet and garage organization products; hygiene systems and material handling solutions; household products, such as kitchen appliances under the Crockpot, Mr. Coffee, Oster, and Sunbeam brands; small appliances under the Breville brand name in Europe; food and home storage products under the FoodSaver, Rubbermaid, Ball, and Sistema brands; fresh preserving products; vacuum sealing products; and gourmet cookware, bakeware, and cutlery under the Calphalon brand; and home fragrance products under the WoodWick and Yankee Candle brands. The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based products; labeling solutions; and baby gear and infant care products under the Dymo, Elmer's, EXPO, Graco, NUK, Paper Mate, Parker, and Sharpie brands. The Outdoor and Recreation segment provides outdoor and outdoor-related products, inlcuding technical apparel and on-the-go beverageware under the Campingaz, Coleman, Contigo, and Marmot brands. It serves warehouse clubs, department and drug/grocery stores, mass merchants, home centers, commercial products distributors, specialty retailers, office superstores and supply stores, contract stationers, e-commerce retailers, and sporting goods, as well as direct to consumers online, select contract customers, and other professional customers. Newell Brands Inc. was founded in 1903 and is based in Atlanta, Georgia.
About National Vision
National Vision Holdings, Inc., through its subsidiaries, operates as an optical retailer in the United States. The company operates in two segments, Owned & Host and Legacy. It offers eyeglasses and contact lenses, and optical accessory products; provides eye exams through its America’s Best, Eyeglass World, Vista Optical, Fred Meyer, and Vista Optical military, as well as Vision Center branded stores; and offers health maintenance organization and optometric services. National Vision Holdings, Inc. was founded in 1990 and is headquartered in Duluth, Georgia.
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