Steven Yi Sells 4,000 Shares of MediaAlpha (NYSE:MAX) Stock

Posted by Nicole Kennedy on Feb 27th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 4,000 shares of the stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $7.75, for a total value of $31,000.00. Following the transaction, the insider directly owned 2,705,624 shares in the company, valued at $20,968,586. The trade was a 0.15% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink.

Steven Yi also recently made the following trade(s):

On Wednesday, February 25th, Steven Yi sold 12,748 shares of MediaAlpha stock. The shares were sold at an average price of $9.69, for a total transaction of $123,528.12.
On Thursday, February 19th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.29, for a total value of $29,160.00.
On Tuesday, February 17th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.16, for a total value of $28,640.00.
On Wednesday, February 11th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.99, for a total value of $31,960.00.
On Monday, February 9th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $8.74, for a total value of $34,960.00.
On Wednesday, February 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $8.94, for a total value of $35,760.00.
On Monday, February 2nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.32, for a total transaction of $82,560.00.
On Wednesday, January 28th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.57, for a total transaction of $84,560.00.
On Monday, January 26th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.89, for a total transaction of $87,120.00.
On Thursday, January 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.20, for a total transaction of $89,600.00.

MediaAlpha Stock Performance

NYSE:MAX opened at $9.90 on Friday. The firm has a 50-day simple moving average of $10.47 and a 200-day simple moving average of $11.39. MediaAlpha, Inc. has a one year low of $7.09 and a one year high of $13.92. The firm has a market cap of $645.18 million, a P/E ratio of 25.39 and a beta of 1.29.

MediaAlpha (NYSE:MAX – Get Free Report) last issued its quarterly earnings data on Monday, February 23rd. The company reported $0.50 EPS for the quarter, topping analysts’ consensus estimates of $0.25 by $0.25. The company had revenue of $291.16 million during the quarter, compared to the consensus estimate of $296.42 million. MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. MediaAlpha’s revenue for the quarter was down 3.2% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $0.08 earnings per share. On average, research analysts predict that MediaAlpha, Inc. will post 0.48 EPS for the current fiscal year.

Analysts Set New Price Targets

Several research analysts recently commented on the stock. Royal Bank Of Canada reduced their price objective on shares of MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a research note on Tuesday. Keefe, Bruyette & Woods reduced their price target on MediaAlpha from $19.00 to $16.00 and set an “outperform” rating on the stock in a research report on Tuesday. Wall Street Zen upgraded MediaAlpha from a “buy” rating to a “strong-buy” rating in a report on Sunday, January 11th. Canaccord Genuity Group restated a “buy” rating and set a $15.00 target price on shares of MediaAlpha in a research note on Thursday, October 30th. Finally, Weiss Ratings upgraded MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a research note on Wednesday. One investment analyst has rated the stock with a Strong Buy rating, five have given a Buy rating and two have assigned a Hold rating to the company. According to MarketBeat.com, MediaAlpha has an average rating of “Moderate Buy” and a consensus target price of $14.58.

Check Out Our Latest Research Report on MediaAlpha

Hedge Funds Weigh In On MediaAlpha

A number of institutional investors have recently bought and sold shares of the business. Pacer Advisors Inc. boosted its holdings in shares of MediaAlpha by 6.7% in the 4th quarter. Pacer Advisors Inc. now owns 263,024 shares of the company’s stock valued at $3,406,000 after acquiring an additional 16,597 shares during the last quarter. Invesco Ltd. raised its position in MediaAlpha by 32.1% during the fourth quarter. Invesco Ltd. now owns 26,024 shares of the company’s stock valued at $337,000 after acquiring an additional 6,319 shares in the last quarter. Mercer Global Advisors Inc. ADV lifted its holdings in MediaAlpha by 32.1% in the fourth quarter. Mercer Global Advisors Inc. ADV now owns 16,960 shares of the company’s stock valued at $220,000 after acquiring an additional 4,120 shares during the period. State of Tennessee Department of Treasury acquired a new stake in MediaAlpha during the fourth quarter valued at $167,000. Finally, Mackenzie Financial Corp raised its position in shares of MediaAlpha by 184.3% in the fourth quarter. Mackenzie Financial Corp now owns 42,975 shares of the company’s stock worth $559,000 after acquiring an additional 27,858 shares during the period. 64.39% of the stock is owned by hedge funds and other institutional investors.

MediaAlpha News Roundup

Here are the key news stories impacting MediaAlpha this week:

Positive Sentiment: Q4 earnings beat on EPS ($0.50 vs. $0.25 consensus) and shares initially gapped up on the print — the EPS beat is the primary near-term driver of buying interest. Shares Gap Up on Strong Earnings
Positive Sentiment: Zacks upgraded MAX from “strong sell” to “strong buy,” which can attract retail and quant flows and reinforce the earnings-driven rally. Zacks Upgrade
Positive Sentiment: Unusually large call-option activity (over 6,000 calls traded) signals short‑term bullish positioning that can amplify upside momentum if the stock continues to move higher.
Neutral Sentiment: Analyst coverage remains mixed: although some shops keep “buy/outperform” stances, several have trimmed targets — investors should watch revisions for conviction rather than headlines.
Negative Sentiment: Insider and director selling: multiple Form 4 filings show recent sales by insider Steven Yi and director Eugene Nonko; while insiders still hold large stakes, persistent selling can weigh on sentiment. SEC Form 4
Negative Sentiment: Keefe, Bruyette & Woods cut its price target to $16, trimming longer-run upside for investors who follow that house. KBW PT Cut
Negative Sentiment: Coverage note flagged a pessimistic JPMorgan forecast for MAX — negative institutional commentary can pressure sentiment if it triggers downgrades or fund reallocations. JPMorgan Pessimistic Forecast
Negative Sentiment: Short interest jumped ~79% (to ~3.19M shares as of Feb. 13), increasing bearish positioning and the potential for larger intraday swings if shorts adjust or cover.

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.