Dollar General (NYSE:DG) Price Target Raised to $178.00

Dollar General (NYSE:DG) had its price objective raised by research analysts at Jefferies Financial Group from $165.00 to $178.00 in a report issued on Wednesday,MarketScreener reports. Jefferies Financial Group’s price objective indicates a potential upside of 13.98% from the company’s previous close.

A number of other research analysts also recently commented on the company. BNP Paribas Exane upped their price objective on Dollar General from $118.00 to $127.00 and gave the stock a “neutral” rating in a research note on Friday, December 5th. Gordon Haskett increased their target price on shares of Dollar General from $170.00 to $180.00 and gave the company a “buy” rating in a research report on Wednesday, February 11th. Evercore boosted their price target on shares of Dollar General from $143.00 to $145.00 and gave the stock an “in-line” rating in a research report on Tuesday, February 3rd. Piper Sandler increased their price target on Dollar General from $117.00 to $129.00 and gave the company a “neutral” rating in a research note on Friday, December 5th. Finally, Morgan Stanley boosted their price objective on Dollar General from $135.00 to $160.00 and gave the stock an “equal weight” rating in a research note on Thursday, January 15th. Fourteen analysts have rated the stock with a Buy rating, fifteen have given a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, the company presently has an average rating of “Hold” and a consensus target price of $145.85.

Dollar General Stock Up 1.4%

Shares of DG stock traded up $2.21 during trading hours on Wednesday, reaching $156.17. The company had a trading volume of 465,490 shares, compared to its average volume of 2,958,158. The company has a market capitalization of $34.38 billion, a P/E ratio of 26.88, a price-to-earnings-growth ratio of 2.54 and a beta of 0.25. The company has a debt-to-equity ratio of 0.63, a quick ratio of 0.24 and a current ratio of 1.17. Dollar General has a twelve month low of $70.01 and a twelve month high of $156.28. The stock’s fifty day simple moving average is $144.66 and its 200 day simple moving average is $120.65.

Dollar General (NYSE:DG) last released its quarterly earnings results on Thursday, December 4th. The company reported $1.28 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.95 by $0.33. Dollar General had a net margin of 3.03% and a return on equity of 18.59%. The firm had revenue of $10.65 billion for the quarter, compared to the consensus estimate of $10.60 billion. During the same quarter in the previous year, the firm posted $0.89 EPS. The firm’s quarterly revenue was up 4.6% on a year-over-year basis. Dollar General has set its FY 2025 guidance at 6.300-6.500 EPS. As a group, sell-side analysts expect that Dollar General will post 5.75 earnings per share for the current fiscal year.

Insider Activity

In other Dollar General news, EVP Tracey N. Herrmann sold 12,583 shares of the firm’s stock in a transaction dated Wednesday, December 10th. The shares were sold at an average price of $125.07, for a total transaction of $1,573,755.81. Following the completion of the transaction, the executive vice president owned 30,948 shares in the company, valued at $3,870,666.36. This trade represents a 28.91% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CAO Anita C. Elliott sold 2,516 shares of the business’s stock in a transaction on Friday, December 12th. The shares were sold at an average price of $132.52, for a total value of $333,420.32. Following the completion of the sale, the chief accounting officer directly owned 29,344 shares in the company, valued at approximately $3,888,666.88. This represents a 7.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 58,673 shares of company stock worth $7,713,389. Insiders own 0.56% of the company’s stock.

Institutional Investors Weigh In On Dollar General

Several institutional investors have recently modified their holdings of the business. Life Cycle Investment Partners Ltd bought a new position in shares of Dollar General during the fourth quarter worth approximately $363,299,000. AQR Capital Management LLC lifted its position in Dollar General by 416.4% during the third quarter. AQR Capital Management LLC now owns 2,525,608 shares of the company’s stock worth $259,759,000 after purchasing an additional 2,036,573 shares during the period. Bessemer Group Inc. raised its position in shares of Dollar General by 24,882.5% in the 4th quarter. Bessemer Group Inc. now owns 1,694,315 shares of the company’s stock valued at $224,953,000 after buying an additional 1,687,533 shares in the last quarter. Morgan Stanley boosted its position in shares of Dollar General by 35.0% during the 4th quarter. Morgan Stanley now owns 6,270,333 shares of the company’s stock worth $832,513,000 after acquiring an additional 1,624,748 shares in the last quarter. Finally, Arrowstreet Capital Limited Partnership increased its stake in shares of Dollar General by 116.0% in the 2nd quarter. Arrowstreet Capital Limited Partnership now owns 2,714,972 shares of the company’s stock valued at $310,538,000 after purchasing an additional 1,458,093 shares during the last quarter. Institutional investors and hedge funds own 91.77% of the company’s stock.

Key Dollar General News

Here are the key news stories impacting Dollar General this week:

• Positive Sentiment: Analysts raised price targets and reiterated buy/outperform views, signaling stronger conviction in DG’s turnaround and supporting the rally. Dollar General (DG) Price Targets Raised to $165 and $168 on Turnaround Momentum
• Positive Sentiment: Oppenheimer raised its target to $170 and kept an outperform rating, adding another high-profile analyst endorsement that can lift sentiment and flows. DG price target raised by Oppenheimer
• Positive Sentiment: Company expansion: DG’s 2026 real‑estate plan (4,730 projects, ~460 new stores, larger formats/remodels) plus local DG Market openings (Hurlock, near Muncie) support long‑term same-store sales and grocery penetration in underserved rural markets. Dollar General’s 2026 Real Estate Plan Focuses on Rural Markets
• Neutral Sentiment: Momentum and style-score writeups (Zacks, MSN) highlight DG as a momentum/value retail pick, helping attention but not adding new fundamentals. Here’s Why Dollar General (DG) is a Strong Momentum Stock
• Neutral Sentiment: Comparative retail coverage (Walmart vs. Dollar General and other sector pieces) frames DG’s valuation and margin tradeoffs against peers — useful context for investors but mixed in directional impact. Walmart or Dollar General: Which Is the Better Retail Play Right Now?

Dollar General Company Profile

Dollar General Corporation is a U.S.-based variety and discount retailer operating a large network of small-format stores that serve primarily rural and suburban communities. The company is publicly traded on the New York Stock Exchange under the ticker DG and is headquartered in the Nashville/Goodlettsville, Tennessee area. Founded in 1939, Dollar General has grown from a regional operation into one of the nation’s prominent low-price retailers focused on convenience and value.

Dollar General’s stores offer a wide assortment of everyday consumables and household goods, including food and beverage items, cleaning supplies, health and beauty products, paper goods, apparel basics, seasonal merchandise and small household items.