Brokerages Set Planet Fitness, Inc. (NYSE:PLNT) PT at $122.27

Shares of Planet Fitness, Inc. (NYSE:PLNT) have received a consensus rating of “Buy” from the fifteen research firms that are presently covering the firm, MarketBeat reports. Two research analysts have rated the stock with a hold rating, eleven have issued a buy rating and two have given a strong buy rating to the company. The average twelve-month price objective among analysts that have updated their coverage on the stock in the last year is $124.5833.

A number of brokerages have recently issued reports on PLNT. Weiss Ratings restated a “hold (c+)” rating on shares of Planet Fitness in a research report on Monday, December 29th. JPMorgan Chase & Co. raised their price objective on shares of Planet Fitness from $108.00 to $110.00 and gave the stock an “overweight” rating in a research report on Friday, November 7th. Stifel Nicolaus set a $105.00 price objective on shares of Planet Fitness in a research note on Tuesday. Canaccord Genuity Group increased their target price on shares of Planet Fitness from $139.00 to $140.00 and gave the stock a “buy” rating in a research note on Wednesday, January 21st. Finally, Jefferies Financial Group reissued a “buy” rating and set a $175.00 price target on shares of Planet Fitness in a report on Tuesday.

Institutional Investors Weigh In On Planet Fitness

Several large investors have recently modified their holdings of PLNT. V Square Quantitative Management LLC acquired a new stake in shares of Planet Fitness during the fourth quarter worth $27,000. Hantz Financial Services Inc. lifted its stake in shares of Planet Fitness by 964.0% in the 2nd quarter. Hantz Financial Services Inc. now owns 266 shares of the company’s stock worth $29,000 after acquiring an additional 241 shares during the period. Clearstead Advisors LLC boosted its holdings in shares of Planet Fitness by 135.9% in the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock valued at $36,000 after acquiring an additional 193 shares in the last quarter. EverSource Wealth Advisors LLC boosted its holdings in shares of Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock valued at $36,000 after acquiring an additional 214 shares in the last quarter. Finally, Los Angeles Capital Management LLC acquired a new position in shares of Planet Fitness during the fourth quarter worth about $41,000. Hedge funds and other institutional investors own 95.53% of the company’s stock.

Planet Fitness Price Performance

NYSE PLNT opened at $82.95 on Wednesday. The company has a fifty day moving average of $98.85 and a two-hundred day moving average of $101.33. The company has a market capitalization of $6.91 billion, a PE ratio of 33.86, a P/E/G ratio of 1.39 and a beta of 1.26. Planet Fitness has a 1 year low of $79.18 and a 1 year high of $114.47.

Planet Fitness (NYSE:PLNT) last announced its earnings results on Tuesday, February 24th. The company reported $0.83 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.79 by $0.04. The firm had revenue of $376.26 million during the quarter, compared to analysts’ expectations of $366.48 million. Planet Fitness had a negative return on equity of 126.58% and a net margin of 15.97%.The business’s revenue was up 10.5% on a year-over-year basis. During the same period in the prior year, the firm earned $0.70 EPS. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. On average, research analysts expect that Planet Fitness will post 2.51 earnings per share for the current year.

Key Headlines Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q4 results beat expectations: EPS of $0.83 topped consensus and revenue of ~$376.3M was above estimates, showing 10.5% year-over-year top-line growth — evidence of profitable near-term momentum. PR Newswire Release
• Positive Sentiment: Strong unit growth and membership gains: the company opened a record number of clubs (104 in Q4; 181 in 2025) and reported ~20.8M members and meaningful net member adds—supporting longer-term revenue runway. PYMNTS Article
• Positive Sentiment: Same-store sales and expansion guidance back growth thesis: Q4 comps were healthy (~+5.7%), and management is planning an aggressive expansion cadence (guidance calling for 180–190 new clubs and mid-single-digit comp growth for FY26 in some commentary). Analysts viewing this as evidence of durable growth cited buy-case commentary. Seeking Alpha Buy Alert
• Neutral Sentiment: FY26 EPS guidance roughly in line with Street: management set FY26 EPS at $3.350–3.380, close to consensus — which reduces upside from a guidance beat but doesn’t materially lower modeled profitability. Investors are parsing cadence and margin assumptions in the call transcript. Yahoo Earnings Transcript
• Negative Sentiment: Market reaction centered on a cautious/“clouded” outlook: several write-ups and headlines flagged management’s forward commentary as conservative or unclear, prompting selling despite the quarter’s beats. That sentiment appears to have driven the intraday drop. MSN: Shares Sink on Weak Outlook
• Negative Sentiment: Elevated volume and technical pressure: trading picked up materially as sellers stepped in; the stock is trading under its 50‑ and 200‑day moving averages, which can amplify short‑term downside until guidance clarity or evidence of sustained comps and margin expansion arrives. Seeking Alpha: Outlook Clouds Quarter

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.