First Financial Bankshares Inc Invests $1.35 Million in Intuit Inc. $INTU

First Financial Bankshares Inc bought a new stake in Intuit Inc. (NASDAQ:INTU) during the third quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm bought 1,979 shares of the software maker’s stock, valued at approximately $1,351,000.

A number of other hedge funds and other institutional investors have also bought and sold shares of the stock. NEOS Investment Management LLC raised its holdings in shares of Intuit by 63.8% during the 3rd quarter. NEOS Investment Management LLC now owns 121,516 shares of the software maker’s stock valued at $82,984,000 after buying an additional 47,330 shares in the last quarter. Varma Mutual Pension Insurance Co grew its position in Intuit by 8.7% during the third quarter. Varma Mutual Pension Insurance Co now owns 45,058 shares of the software maker’s stock valued at $30,771,000 after acquiring an additional 3,600 shares during the last quarter. Nicholson Wealth Management Group LLC purchased a new position in shares of Intuit during the third quarter worth approximately $1,465,000. Hantz Financial Services Inc. raised its stake in shares of Intuit by 50.3% during the third quarter. Hantz Financial Services Inc. now owns 31,871 shares of the software maker’s stock worth $21,765,000 after acquiring an additional 10,661 shares in the last quarter. Finally, Mirae Asset Global Investments Co. Ltd. lifted its holdings in shares of Intuit by 11.9% in the 3rd quarter. Mirae Asset Global Investments Co. Ltd. now owns 145,211 shares of the software maker’s stock worth $99,166,000 after acquiring an additional 15,471 shares during the last quarter. Hedge funds and other institutional investors own 83.66% of the company’s stock.

Insider Activity at Intuit

In other Intuit news, Director Richard L. Dalzell sold 333 shares of Intuit stock in a transaction that occurred on Thursday, December 11th. The stock was sold at an average price of $659.95, for a total transaction of $219,763.35. Following the sale, the director directly owned 13,476 shares of the company’s stock, valued at approximately $8,893,486.20. The trade was a 2.41% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CFO Sandeep Aujla sold 1,335 shares of the company’s stock in a transaction that occurred on Monday, January 5th. The stock was sold at an average price of $629.46, for a total value of $840,329.10. Following the transaction, the chief financial officer owned 536 shares in the company, valued at $337,390.56. This trade represents a 71.35% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders have sold 388,464 shares of company stock valued at $255,514,393. 2.49% of the stock is currently owned by corporate insiders.

Analyst Upgrades and Downgrades

Several equities analysts recently commented on the stock. Independent Research set a $875.00 target price on shares of Intuit in a report on Tuesday, November 18th. Daiwa Securities Group raised their price objective on Intuit from $770.00 to $800.00 and gave the company a “buy” rating in a research note on Wednesday, November 26th. The Goldman Sachs Group assumed coverage on Intuit in a research note on Monday, January 12th. They issued a “neutral” rating and a $720.00 target price for the company. BNP Paribas Exane reduced their price target on Intuit from $600.00 to $340.00 and set an “underperform” rating on the stock in a research report on Monday. Finally, Jefferies Financial Group set a $650.00 price target on Intuit in a research note on Sunday. Twenty-two analysts have rated the stock with a Buy rating, six have given a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $736.59.

Intuit Trading Down 5.5%

NASDAQ:INTU opened at $359.55 on Tuesday. The company has a 50-day moving average price of $548.64 and a 200-day moving average price of $626.14. The stock has a market cap of $100.05 billion, a price-to-earnings ratio of 24.58, a P/E/G ratio of 1.55 and a beta of 1.24. The company has a current ratio of 1.39, a quick ratio of 1.39 and a debt-to-equity ratio of 0.28. Intuit Inc. has a 12 month low of $349.00 and a 12 month high of $813.70.

Key Headlines Impacting Intuit

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Intuit is accelerating its AI strategy with an enterprise-suite push that could expand high-margin, subscription revenue and deepen enterprise customer relationships. Intuit Inc. (INTU) Expands AI Strategy With Enterprise Suite Push
• Positive Sentiment: Intuit expanded its partnership with Wix, extending Mailchimp integrations that can drive customer acquisition and revenue for small-business marketing services. Intuit Inc. (INTU) Expands Partnership with Wix
• Neutral Sentiment: Barclays cut its price target to $540 (from $785) but kept an Overweight rating — a sign analysts still see upside while trimming near-term expectations. Barclays adjusts price target on Intuit
• Neutral Sentiment: Zacks published a preview digging into Q2 (ended Jan 2026) metric expectations — useful for monitoring whether revenue growth, margins, or subscription metrics beat or miss consensus when Intuit reports. Unlocking Q2 Potential of Intuit (INTU)
• Neutral Sentiment: Broader tech weakness and MarketBeat commentary on the NASDAQ being oversold — which highlighted Intuit among deeply pulled-back software names — helps explain selling pressure but also frames potential upside if sentiment reverses.
• Negative Sentiment: BNP Paribas slashed its target to $340 (from $600) and kept an Underperform rating — an explicitly negative analyst signal that likely pressured the stock today. BNP Paribas adjusts price target on Intuit

Intuit Profile

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.