Hillsdale Investment Management Inc. Purchases New Position in TripAdvisor, Inc. $TRIP

Hillsdale Investment Management Inc. acquired a new position in shares of TripAdvisor, Inc. (NASDAQ:TRIP) in the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm acquired 387,100 shares of the travel company’s stock, valued at approximately $6,294,000.

Other institutional investors also recently made changes to their positions in the company. Essex Investment Management Co. LLC grew its position in shares of TripAdvisor by 75.7% in the third quarter. Essex Investment Management Co. LLC now owns 1,523 shares of the travel company’s stock valued at $25,000 after purchasing an additional 656 shares during the last quarter. Covestor Ltd boosted its stake in TripAdvisor by 64.8% in the 3rd quarter. Covestor Ltd now owns 1,770 shares of the travel company’s stock valued at $29,000 after purchasing an additional 696 shares during the period. Smartleaf Asset Management LLC grew its holdings in TripAdvisor by 39.7% in the 3rd quarter. Smartleaf Asset Management LLC now owns 2,482 shares of the travel company’s stock valued at $42,000 after buying an additional 705 shares in the last quarter. State of Wyoming acquired a new position in TripAdvisor in the 3rd quarter valued at $60,000. Finally, Tower Research Capital LLC TRC increased its position in TripAdvisor by 308.1% during the 2nd quarter. Tower Research Capital LLC TRC now owns 4,077 shares of the travel company’s stock worth $53,000 after buying an additional 3,078 shares during the period. Institutional investors own 98.99% of the company’s stock.

Analyst Upgrades and Downgrades

A number of equities research analysts have recently issued reports on the stock. Mizuho set a $17.00 target price on shares of TripAdvisor and gave the company a “neutral” rating in a research report on Friday, November 14th. UBS Group cut their price objective on shares of TripAdvisor from $19.00 to $16.00 and set a “neutral” rating for the company in a report on Tuesday, February 3rd. Jefferies Financial Group decreased their target price on shares of TripAdvisor from $13.00 to $12.50 and set an “underperform” rating on the stock in a research report on Thursday, December 11th. Wall Street Zen downgraded shares of TripAdvisor from a “buy” rating to a “hold” rating in a research report on Saturday, February 14th. Finally, Sanford C. Bernstein reiterated an “outperform” rating and issued a $20.00 price target on shares of TripAdvisor in a research note on Friday, November 7th. Three equities research analysts have rated the stock with a Buy rating, eight have given a Hold rating and five have given a Sell rating to the company. According to MarketBeat.com, the company has a consensus rating of “Reduce” and an average target price of $14.96.

TripAdvisor Stock Performance

NASDAQ TRIP opened at $10.81 on Friday. TripAdvisor, Inc. has a 1 year low of $9.46 and a 1 year high of $20.16. The firm has a market capitalization of $1.26 billion, a price-to-earnings ratio of 36.03, a P/E/G ratio of 1.40 and a beta of 1.01. The company has a current ratio of 1.29, a quick ratio of 1.33 and a debt-to-equity ratio of 1.33. The firm’s 50 day simple moving average is $13.31 and its 200 day simple moving average is $15.28.

TripAdvisor (NASDAQ:TRIP) last issued its earnings results on Thursday, February 12th. The travel company reported $0.04 earnings per share for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.11). TripAdvisor had a net margin of 2.12% and a return on equity of 10.67%. The business had revenue of $411.00 million during the quarter, compared to analyst estimates of $412.53 million. During the same period in the prior year, the business posted $0.30 EPS. The company’s revenue for the quarter was up .0% compared to the same quarter last year. As a group, research analysts expect that TripAdvisor, Inc. will post 0.46 earnings per share for the current fiscal year.

Key Stories Impacting TripAdvisor

Here are the key news stories impacting TripAdvisor this week:

• Positive Sentiment: Activist interest surfaces — reports say Starboard has targeted TripAdvisor, adding pressure for strategic action (sale, board changes or asset moves). That type of activist involvement is a common near‑term catalyst that can lift the share price as investors anticipate value‑unlocking moves. Deal Dispatch: Starboard Targets TripAdvisor Activist investor calls out TripAdvisor
• Neutral Sentiment: Brand and traffic boost from awards — TripAdvisor’s Travelers’ Choice lists (Bali named world’s best destination; several U.S. beaches flagged as top picks) generate positive PR and could modestly lift site engagement and seasonal bookings, but these typically produce gradual revenue effects rather than immediate earnings shocks. Bali Named the World’s Best Destination California beach named No.1 in U.S.
• Negative Sentiment: Analyst downgrades and bearish forecasts — Zacks cut TRIP from “strong‑buy” to “hold,” and outlets report pessimistic price forecasts from B. Riley and Goldman Sachs. Those broker moves add downward pressure and increase selling risk even as activist interest stokes speculation. Also recall TripAdvisor’s recent quarterly EPS miss (reported Feb. 12: $0.04 vs. $0.15 expected), which remains a near‑term weakness investors are watching. Zacks downgrade / TickerReport B. Riley forecast Goldman Sachs forecast

TripAdvisor Profile

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.