Robert W. Baird Cuts Herc (NYSE:HRI) Price Target to $198.00

Herc (NYSE:HRI) had its target price trimmed by Robert W. Baird from $200.00 to $198.00 in a research report report published on Wednesday, MarketBeat reports. The firm currently has an outperform rating on the transportation company’s stock.

Several other research analysts have also issued reports on the company. Weiss Ratings restated a “sell (d+)” rating on shares of Herc in a research report on Thursday, January 22nd. Wall Street Zen upgraded Herc from a “sell” rating to a “hold” rating in a report on Sunday, November 2nd. KeyCorp set a $200.00 price objective on Herc and gave the company an “overweight” rating in a research report on Tuesday, December 16th. JPMorgan Chase & Co. raised their target price on shares of Herc from $150.00 to $165.00 and gave the stock a “neutral” rating in a research report on Wednesday, January 14th. Finally, Barclays boosted their price target on Herc from $160.00 to $175.00 and gave the company an “overweight” rating in a report on Friday, January 23rd. Six analysts have rated the stock with a Buy rating, two have given a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $178.29.

Herc Stock Up 6.4%

NYSE HRI opened at $152.79 on Wednesday. The stock has a 50 day moving average price of $159.79 and a 200-day moving average price of $140.17. Herc has a one year low of $96.18 and a one year high of $188.35. The company has a debt-to-equity ratio of 4.17, a quick ratio of 1.22 and a current ratio of 1.31. The company has a market capitalization of $5.10 billion, a P/E ratio of -848.84, a P/E/G ratio of 20.85 and a beta of 1.77.

Herc (NYSE:HRI) last posted its quarterly earnings data on Tuesday, February 17th. The transportation company reported $2.07 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.87 by $0.20. The business had revenue of $1.21 billion during the quarter, compared to analyst estimates of $1.25 billion. Herc had a return on equity of 13.21% and a net margin of 0.02%.The company’s revenue for the quarter was up 27.1% on a year-over-year basis. During the same period last year, the company earned $3.58 EPS. As a group, equities analysts predict that Herc will post 12.84 EPS for the current fiscal year.

Herc Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Wednesday, March 4th. Stockholders of record on Wednesday, February 18th will be issued a $0.70 dividend. The ex-dividend date is Wednesday, February 18th. This represents a $2.80 dividend on an annualized basis and a dividend yield of 1.8%. Herc’s dividend payout ratio (DPR) is currently -111.11%.

Hedge Funds Weigh In On Herc

Several institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Northwestern Mutual Wealth Management Co. lifted its position in shares of Herc by 4.7% during the fourth quarter. Northwestern Mutual Wealth Management Co. now owns 1,608 shares of the transportation company’s stock valued at $239,000 after buying an additional 72 shares during the last quarter. AlphaQuest LLC raised its stake in shares of Herc by 20.3% during the 3rd quarter. AlphaQuest LLC now owns 438 shares of the transportation company’s stock worth $51,000 after acquiring an additional 74 shares in the last quarter. Midwest Financial Group LLC lifted its position in Herc by 3.6% during the fourth quarter. Midwest Financial Group LLC now owns 2,153 shares of the transportation company’s stock valued at $319,000 after acquiring an additional 75 shares during the last quarter. Wealthspire Advisors LLC boosted its stake in Herc by 2.8% in the fourth quarter. Wealthspire Advisors LLC now owns 2,717 shares of the transportation company’s stock valued at $403,000 after acquiring an additional 75 shares in the last quarter. Finally, Harbor Capital Advisors Inc. grew its holdings in Herc by 53.1% in the third quarter. Harbor Capital Advisors Inc. now owns 248 shares of the transportation company’s stock worth $29,000 after purchasing an additional 86 shares during the last quarter. Hedge funds and other institutional investors own 93.11% of the company’s stock.

More Herc News

Here are the key news stories impacting Herc this week:

• Positive Sentiment: KeyCorp kept an Overweight rating and a $190 price target and slightly raised its Q4 2026 EPS estimate — that endorsement and target above current levels supports investor optimism. MarketBeat HRI
• Positive Sentiment: Market coverage noted HRI among stocks trading up today, which can drive short‑term momentum and higher intraday volume. Yahoo Finance: WillScot Mobile Mini, Sterling, Herc…
• Neutral Sentiment: Herc presented at Citi’s Global Industrial Tech & Mobility Conference — the transcript increases investor access to management commentary and strategy, which is useful but not an immediate earnings driver. Seeking Alpha transcript
• Negative Sentiment: KeyCorp cut near‑term and full‑year 2026 EPS forecasts (Q1, Q3 and FY reductions) even as it raised Q4 — lower near‑term estimates could pressure expectations if the business mix or seasonality is weaker than hoped. MarketBeat HRI
• Negative Sentiment: Several brokers trimmed price targets recently (Citigroup to $185 and Robert W. Baird reduced its target as well), signaling some analyst caution despite buy ratings — these cuts temper upside for the stock. Benzinga / Citigroup note AmericanBankingNews: Baird

About Herc

Herc Holdings Inc (NYSE: HRI) operates as a leading equipment rental provider in North America, offering a wide range of machinery and support services to construction, industrial, government and event sectors. The company’s fleet includes aerial work platforms, earthmoving equipment, material handling solutions, power generation units and specialty tools, enabling clients to scale their operations without the capital expense of ownership. In addition to basic machinery rentals, Herc provides value-added services such as equipment maintenance, on-site safety training and project consulting to help customers optimize productivity and maintain compliance with industry standards.

Founded as part of Hertz Global Holdings, the equipment rental business was spun off as an independent public company in early 2016.