Rebecca Morrow Sells 3,175 Shares of Snap (NYSE:SNAP) Stock

Snap Inc. (NYSE:SNAP) CAO Rebecca Morrow sold 3,175 shares of Snap stock in a transaction dated Thursday, February 19th. The stock was sold at an average price of $4.84, for a total value of $15,367.00. Following the sale, the chief accounting officer owned 463,507 shares in the company, valued at $2,243,373.88. This trade represents a 0.68% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink.

Rebecca Morrow also recently made the following trade(s):

• On Tuesday, February 17th, Rebecca Morrow sold 16,499 shares of Snap stock. The shares were sold at an average price of $4.70, for a total value of $77,545.30.
• On Wednesday, December 17th, Rebecca Morrow sold 3,783 shares of Snap stock. The stock was sold at an average price of $7.34, for a total value of $27,767.22.
• On Tuesday, December 16th, Rebecca Morrow sold 3,090 shares of Snap stock. The stock was sold at an average price of $7.22, for a total value of $22,309.80.
• On Monday, December 15th, Rebecca Morrow sold 7,000 shares of Snap stock. The stock was sold at an average price of $7.33, for a total transaction of $51,310.00.

Snap Stock Performance

SNAP stock traded up $0.11 on Thursday, hitting $4.99. The company’s stock had a trading volume of 45,997,016 shares, compared to its average volume of 58,450,742. The stock has a market cap of $8.43 billion, a price-to-earnings ratio of -18.48 and a beta of 0.83. The firm has a 50 day moving average of $7.07 and a two-hundred day moving average of $7.54. The company has a current ratio of 3.56, a quick ratio of 3.56 and a debt-to-equity ratio of 1.53. Snap Inc. has a 1 year low of $4.65 and a 1 year high of $10.83.

Snap (NYSE:SNAP) last posted its quarterly earnings data on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). Snap had a negative net margin of 7.76% and a negative return on equity of 20.72%. The business had revenue of $1.72 billion during the quarter, compared to analyst estimates of $1.70 billion. During the same quarter in the prior year, the firm posted $0.01 earnings per share. The company’s revenue for the quarter was up 10.2% compared to the same quarter last year. Equities analysts predict that Snap Inc. will post -0.3 EPS for the current fiscal year.

Institutional Investors Weigh In On Snap

Institutional investors have recently made changes to their positions in the stock. Allworth Financial LP grew its stake in shares of Snap by 92.3% during the 3rd quarter. Allworth Financial LP now owns 3,293 shares of the company’s stock worth $25,000 after purchasing an additional 1,581 shares during the period. Oak Harvest Investment Services purchased a new stake in Snap during the fourth quarter worth about $26,000. Arax Advisory Partners grew its position in Snap by 220.0% during the fourth quarter. Arax Advisory Partners now owns 3,309 shares of the company’s stock worth $27,000 after buying an additional 2,275 shares during the period. V Square Quantitative Management LLC acquired a new position in Snap during the fourth quarter worth about $29,000. Finally, EverSource Wealth Advisors LLC increased its holdings in Snap by 561.4% in the fourth quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock valued at $29,000 after buying an additional 3,071 shares in the last quarter. 47.52% of the stock is currently owned by hedge funds and other institutional investors.

Trending Headlines about Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Snap’s paid offering, Snapchat+, surpassed 25 million subscribers and the company said its direct-revenue business has reached a $1 billion annualized revenue run-rate — a clear proof point for monetization and recurring revenue growth. Snapchat+ tops 25M subscribers
• Positive Sentiment: Analysts and commentators highlight MAU (monthly active user) growth as an upside catalyst — if engagement and user base continue expanding, ad revenue and long-term monetization could accelerate. MAU Growth Creates Upside Catalyst
• Negative Sentiment: Multiple senior insiders sold shares across Feb. 17–19: General Counsel Zachary Briers (two sales totaling ~203,325 shares), Ajit Mohan (~119,339 shares), CFO Derek Andersen (~63,041 shares) and CAO Rebecca Morrow (~19,674 shares). Aggregate insider selling of ~405k shares at roughly $4.70–$4.84 could signal liquidity-taking and weighs on sentiment. Filing: SEC ownership disclosure. Insider sales SEC filing
• Negative Sentiment: Citi cut its price target for SNAP from $10 to $6 (Neutral rating) after Snap’s Q4 report, citing persistent brand-advertising weakness — a notable analyst downgrade that may limit near-term upside. Citi lowers price target to $6

Analyst Upgrades and Downgrades

Several brokerages have weighed in on SNAP. Canaccord Genuity Group set a $7.00 target price on Snap in a research note on Thursday, February 5th. Morgan Stanley lifted their price objective on shares of Snap from $8.50 to $9.50 and gave the company an “equal weight” rating in a research report on Tuesday, January 13th. Mizuho cut their price objective on shares of Snap from $9.00 to $7.00 and set a “neutral” rating for the company in a research report on Thursday, February 5th. Susquehanna reduced their target price on shares of Snap from $9.00 to $6.50 and set a “neutral” rating for the company in a research note on Thursday, February 5th. Finally, Citigroup lowered their target price on shares of Snap from $10.00 to $6.00 and set a “neutral” rating on the stock in a report on Thursday, February 12th. One analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, twenty-one have given a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat, the stock has an average rating of “Hold” and an average price target of $8.43.

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.