eBay (NASDAQ:EBAY) Price Target Raised to $102.00 at Bank of America

eBay (NASDAQ:EBAY) had its price target increased by Bank of America from $100.00 to $102.00 in a report issued on Thursday,Benzinga reports. The firm currently has a “neutral” rating on the e-commerce company’s stock. Bank of America‘s target price would indicate a potential upside of 24.12% from the stock’s current price.

EBAY has been the subject of a number of other research reports. Wells Fargo & Company raised their price objective on shares of eBay from $96.00 to $98.00 and gave the stock an “equal weight” rating in a research note on Thursday, January 8th. Truist Financial raised their target price on eBay from $86.00 to $92.00 and gave the stock a “hold” rating in a research report on Monday, November 3rd. Needham & Company LLC lifted their price target on eBay from $95.00 to $115.00 and gave the company a “buy” rating in a report on Thursday, October 30th. Benchmark increased their price objective on eBay from $100.00 to $110.00 and gave the stock a “buy” rating in a research note on Wednesday, October 29th. Finally, Arete Research lifted their target price on eBay from $91.00 to $103.00 and gave the company a “neutral” rating in a research note on Thursday, January 15th. Fourteen investment analysts have rated the stock with a Buy rating, eighteen have given a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat.com, the company currently has a consensus rating of “Hold” and an average target price of $95.26.

eBay Price Performance

NASDAQ EBAY opened at $82.18 on Thursday. The firm has a market capitalization of $37.15 billion, a PE ratio of 17.87, a P/E/G ratio of 1.86 and a beta of 1.38. The company has a debt-to-equity ratio of 1.06, a current ratio of 0.92 and a quick ratio of 0.92. eBay has a 12 month low of $58.71 and a 12 month high of $101.15. The company’s 50 day simple moving average is $88.24 and its 200 day simple moving average is $89.36.

eBay (NASDAQ:EBAY) last issued its quarterly earnings results on Wednesday, February 18th. The e-commerce company reported $1.41 earnings per share for the quarter, beating analysts’ consensus estimates of $1.35 by $0.06. eBay had a net margin of 20.37% and a return on equity of 41.94%. The company had revenue of $2.97 billion during the quarter, compared to the consensus estimate of $2.87 billion. During the same period in the prior year, the company earned $1.25 EPS. eBay’s revenue was up 15.0% on a year-over-year basis. eBay has set its Q1 2026 guidance at 1.530-1.590 EPS. As a group, equities research analysts forecast that eBay will post 3.86 EPS for the current fiscal year.

Insider Buying and Selling at eBay

In other news, SVP Jordan Douglas Bradle Sweetnam sold 33,441 shares of the firm’s stock in a transaction dated Friday, January 30th. The shares were sold at an average price of $91.99, for a total value of $3,076,237.59. Following the transaction, the senior vice president owned 4,733 shares of the company’s stock, valued at approximately $435,388.67. This trade represents a 87.60% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Also, SVP Mazen Rawashdeh sold 1,920 shares of the stock in a transaction that occurred on Wednesday, December 17th. The shares were sold at an average price of $81.90, for a total transaction of $157,248.00. Following the completion of the sale, the senior vice president owned 5,746 shares in the company, valued at $470,597.40. This represents a 25.05% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 43,584 shares of company stock worth $3,918,282. Corporate insiders own 0.64% of the company’s stock.

Hedge Funds Weigh In On eBay

A number of large investors have recently bought and sold shares of the company. High Point Wealth Management LLC acquired a new stake in eBay in the 4th quarter valued at $26,000. Abound Financial LLC acquired a new stake in shares of eBay in the fourth quarter valued at about $26,000. Financial Consulate Inc. bought a new stake in eBay during the third quarter worth about $27,000. Jessup Wealth Management Inc acquired a new position in shares of eBay during the 4th quarter worth approximately $27,000. Finally, Steigerwald Gordon & Koch Inc. bought a new stake in shares of eBay during the 3rd quarter worth approximately $28,000. Institutional investors and hedge funds own 87.48% of the company’s stock.

Key Stories Impacting eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Q4 results beat and upbeat Q1 guidance — eBay reported non‑GAAP EPS of $1.41 and revenue ≈$3.0B, topping estimates, and issued Q1 2026 EPS guidance of $1.53–$1.59 (well above consensus). This is the primary catalyst for the stock rally. Read More.
• Positive Sentiment: Acquisition of Depop for ~$1.2B — eBay is buying Depop from Etsy to boost its recommerce/fashion footprint and accelerate engagement with Gen‑Z and millennial buyers, supporting longer‑term GMV expansion. Read More.
• Positive Sentiment: Shareholder returns stepped up — board raised the quarterly dividend to $0.31 (≈7% increase) and authorized an incremental $2.0B repurchase program, which supports EPS and signals confidence from management. Read More.
• Neutral Sentiment: Mixed analyst reactions — some firms (Citi, Needham) reiterated Buy ratings and raised price targets, while others (Bank of America) stayed cautious with a Hold; analysts see upside but differ on sustainable EPS leverage. Read More.
• Neutral Sentiment: Macro/headline market pressure — broader market futures fell on geopolitical tensions and mixed Fed commentary, which can mute follow‑through even after positive corporate news. Read More.
• Negative Sentiment: Unusual put buying — traders bought a large volume of put options (well above typical levels), indicating elevated short‑term hedging or bearish bets that could amplify downside on any negative headline. Read More.
• Negative Sentiment: Significant insider selling and institutional rebalancing — filings show multiple insider sales and large institutional position changes, which investors may read as a cautionary signal even though these trades have various explanations. Read More.

About eBay

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.