Interactive Strength (NASDAQ:TRNR – Get Free Report) and Planet Fitness (NYSE:PLNT – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, profitability, risk, earnings and institutional ownership.
Valuation and Earnings
This table compares Interactive Strength and Planet Fitness”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Interactive Strength | $5.38 million | 0.40 | -$34.93 million | ($22.64) | -0.02 |
| Planet Fitness | $1.18 billion | 6.62 | $172.04 million | $2.45 | 38.32 |
Analyst Recommendations
This is a breakdown of recent recommendations for Interactive Strength and Planet Fitness, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Interactive Strength | 1 | 0 | 0 | 2 | 3.00 |
| Planet Fitness | 0 | 2 | 11 | 2 | 3.00 |
Interactive Strength currently has a consensus price target of $2.25, indicating a potential upside of 450.26%. Planet Fitness has a consensus price target of $122.27, indicating a potential upside of 30.25%. Given Interactive Strength’s higher possible upside, equities analysts plainly believe Interactive Strength is more favorable than Planet Fitness.
Institutional and Insider Ownership
0.6% of Interactive Strength shares are held by institutional investors. Comparatively, 95.5% of Planet Fitness shares are held by institutional investors. 0.1% of Interactive Strength shares are held by insiders. Comparatively, 5.9% of Planet Fitness shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Interactive Strength and Planet Fitness’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Interactive Strength | -202.03% | -152.27% | -32.49% |
| Planet Fitness | 15.97% | -126.58% | 8.08% |
Volatility and Risk
Interactive Strength has a beta of 0.3, meaning that its stock price is 70% less volatile than the S&P 500. Comparatively, Planet Fitness has a beta of 1.26, meaning that its stock price is 26% more volatile than the S&P 500.
Summary
Planet Fitness beats Interactive Strength on 12 of the 13 factors compared between the two stocks.
About Interactive Strength
Interactive Strength Inc., doing business as FORME, operates digital fitness platform that provides connected fitness hardware products and related accessories in the United States. The company offers the Forme Studio, a fitness mirror with touchscreen display; and the Forme Studio Lift, a fitness mirror and cable-based digital resistance. It also provides video on-demand classes, and personal training and expert health coaching services. The company sells its products through retail stores, as well as online. Interactive Strength Inc. was incorporated in 2017 and is headquartered in Austin, Texas.
About Planet Fitness
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
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