Amazon.com (NASDAQ:AMZN) Stock Price Up 1.2% – Here’s What Happened

Shares of Amazon.com, Inc. (NASDAQ:AMZN) rose 1.2% during mid-day trading on Tuesday . The company traded as high as $201.74 and last traded at $201.15. Approximately 67,968,744 shares changed hands during mid-day trading, an increase of 23% from the average daily volume of 55,122,160 shares. The stock had previously closed at $198.79.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Technicals & analyst support suggest a rebound opportunity — a MarketBeat piece argues AMZN is extremely oversold (RSI at multi‑year lows) while many analysts remain bullish on AWS and name large upside targets, which can attract bargain hunters and cover shorts. Amazon Erases a Year of Gains—2 Reasons the Market’s Wrong
• Positive Sentiment: AWS ecosystem momentum: Tealium earned an AWS Generative AI competency, reinforcing demand for AWS GenAI services and partner integrations — a tailwind for AWS revenue and enterprise credibility. PurpleRidge Launches Automated AWS Account Audit to Stop “8-Minute” AI-Assisted Cloud Attacks
• Positive Sentiment: Retail expansion: Amazon proposed a second big‑box store in the Chicago suburbs — incremental retail footprint growth that supports longer‑term retail/OMO strategy. Amazon Plans Second Big-Box Store Near Chicago
• Neutral Sentiment: Derivatives & income strategies: One‑month puts at strikes below current levels are showing high yields after the pullback — this can encourage income buyers or put sellers who may provide price support. Amazon Put Options at Lower Strike Prices Have High Yields
• Neutral Sentiment: Analyst consensus remains constructive: aggregated ratings show a “Moderate Buy” consensus, which helps underpin investor confidence even amid volatility. Amazon.com, Inc. (NASDAQ:AMZN) Given Consensus Rating of “Moderate Buy” by Analysts
• Negative Sentiment: Large institutional selling: Berkshire’s 13F shows a steep reduction in AMZN (sold ~77% of its stake), a high‑profile exit that increases headline risk and may pressure sentiment. Berkshire & AI Hyperscalers: Buffett Holds GOOGL, Dumps AMZN
• Negative Sentiment: Hedge fund trimming: David Tepper’s Appaloosa trimmed Amazon while rotating into other names (a sign some funds are taking profits), adding to selling pressure. David Tepper’s Appaloosa Ups Micron Stake By 250%, Trims Nvidia And Amazon
• Negative Sentiment: Project cancellation & AI‑spend scrutiny: Amazon halted the “Blue Jay” warehouse robot project (cost/complexity cited) and the broader market remains worried about Amazon’s $200B AI/CapEx plan — both factors have pressured the stock amid a sector‑wide AI‑spend valuation reset. Amazon pulls the plug on ‘Blue Jay’ warehouse robot after only a few months

Wall Street Analyst Weigh In

Several research analysts have recently issued reports on AMZN shares. Loop Capital increased their target price on Amazon.com from $300.00 to $360.00 and gave the stock a “buy” rating in a research report on Tuesday, November 18th. China Renaissance raised their price objective on Amazon.com from $278.00 to $300.00 and gave the company a “buy” rating in a research report on Monday, November 3rd. Cantor Fitzgerald set a $250.00 price target on shares of Amazon.com and gave the stock an “overweight” rating in a research note on Friday, February 6th. TD Cowen restated a “buy” rating on shares of Amazon.com in a report on Friday, February 6th. Finally, KeyCorp set a $285.00 price target on Amazon.com in a research note on Friday, February 6th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have given a Hold rating to the company. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $287.30.

Amazon.com Stock Up 1.2%

The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The company has a market cap of $2.16 trillion, a PE ratio of 28.05, a PEG ratio of 1.27 and a beta of 1.37. The company’s fifty day moving average is $230.12 and its 200-day moving average is $228.57.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm had revenue of $213.39 billion during the quarter, compared to analysts’ expectations of $211.02 billion. During the same period in the previous year, the business posted $1.86 earnings per share. The company’s revenue for the quarter was up 13.6% on a year-over-year basis. On average, analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

Insider Activity at Amazon.com

In related news, Director Daniel P. Huttenlocher sold 1,237 shares of the firm’s stock in a transaction on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the transaction, the director directly owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This trade represents a 4.52% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CEO Matthew S. Garman sold 17,768 shares of the stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the completion of the transaction, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at approximately $1,360,613.70. The trade was a 73.91% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders have sold 42,377 shares of company stock worth $9,236,277. 10.80% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Amazon.com

Several hedge funds have recently bought and sold shares of AMZN. Lifelong Wealth Advisors Inc. lifted its position in shares of Amazon.com by 2.4% in the 4th quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock worth $402,000 after purchasing an additional 41 shares during the period. Financial Connections Group Inc. raised its holdings in Amazon.com by 2.6% in the fourth quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant’s stock worth $376,000 after purchasing an additional 42 shares in the last quarter. Marquette Asset Management LLC raised its stake in shares of Amazon.com by 5.1% during the 4th quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock worth $205,000 after acquiring an additional 43 shares in the last quarter. Barlow Wealth Partners Inc. increased its position in shares of Amazon.com by 0.4% during the second quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock worth $2,763,000 after purchasing an additional 44 shares in the last quarter. Finally, Western Financial Corp CA increased its position in Amazon.com by 1.5% during the 4th quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant’s stock valued at $710,000 after buying an additional 44 shares in the last quarter. Institutional investors own 72.20% of the company’s stock.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.