Full House Resorts (NASDAQ:FLL – Get Free Report) and Super Group (SGHC) (NYSE:SGHC – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, profitability, dividends, risk and institutional ownership.
Profitability
This table compares Full House Resorts and Super Group (SGHC)’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Full House Resorts | -13.38% | -150.12% | -6.11% |
| Super Group (SGHC) | 10.05% | 43.14% | 25.20% |
Institutional and Insider Ownership
37.7% of Full House Resorts shares are owned by institutional investors. Comparatively, 5.1% of Super Group (SGHC) shares are owned by institutional investors. 9.4% of Full House Resorts shares are owned by insiders. Comparatively, 10.4% of Super Group (SGHC) shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Full House Resorts | 1 | 1 | 3 | 0 | 2.40 |
| Super Group (SGHC) | 0 | 1 | 7 | 2 | 3.10 |
Full House Resorts currently has a consensus price target of $4.50, suggesting a potential upside of 99.12%. Super Group (SGHC) has a consensus price target of $16.78, suggesting a potential upside of 87.15%. Given Full House Resorts’ higher probable upside, research analysts plainly believe Full House Resorts is more favorable than Super Group (SGHC).
Earnings & Valuation
This table compares Full House Resorts and Super Group (SGHC)”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Full House Resorts | $292.07 million | 0.28 | -$40.67 million | ($1.12) | -2.02 |
| Super Group (SGHC) | $1.84 billion | 2.46 | $122.38 million | $0.43 | 20.85 |
Super Group (SGHC) has higher revenue and earnings than Full House Resorts. Full House Resorts is trading at a lower price-to-earnings ratio than Super Group (SGHC), indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Full House Resorts has a beta of 1.4, indicating that its share price is 40% more volatile than the S&P 500. Comparatively, Super Group (SGHC) has a beta of 1.08, indicating that its share price is 8% more volatile than the S&P 500.
Summary
Super Group (SGHC) beats Full House Resorts on 12 of the 15 factors compared between the two stocks.
About Full House Resorts
Full House Resorts, Inc. owns, leases, operates, develops, manages, and invests in casinos, and related hospitality and entertainment facilities in the United States. It operates through Midwest & South, West, and Contracted Sports Wagering segments. The company's properties include American Place in Waukegan, Illinois; Silver Slipper Casino and Hotel in Hancock County, Mississippi; Rising Star Casino Resort in Rising Sun, Indiana; Bronco Billy's Casino and Chamonix Casino Hotel in Cripple Creek, Colorado; Stockman's Casino in Fallon, Nevada; and Grand Lodge Casino, located within the Hyatt Regency Lake Tahoe Resort, Spa and Casino in Incline Village, Nevada. It also offers online sports wagering services. The company was incorporated in 1987 and is headquartered in Las Vegas, Nevada.
About Super Group (SGHC)
Super Group (SGHC) Limited operates as an online sports betting and gaming operator. It offers Betway, an online sports betting brand; and Spin, a multi-brand online casino offering. Super Group (SGHC) Limited is based in Saint Peter Port, Guernsey.
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