Brokerages Set TripAdvisor, Inc. (NASDAQ:TRIP) Price Target at $16.06

TripAdvisor, Inc. (NASDAQ:TRIP) has received an average recommendation of “Reduce” from the sixteen analysts that are presently covering the company, Marketbeat.com reports. Five equities research analysts have rated the stock with a sell recommendation, eight have given a hold recommendation, two have given a buy recommendation and one has issued a strong buy recommendation on the company. The average twelve-month price target among analysts that have covered the stock in the last year is $15.2115.

Several brokerages recently commented on TRIP. UBS Group reduced their price objective on shares of TripAdvisor from $19.00 to $16.00 and set a “neutral” rating for the company in a research note on Tuesday, February 3rd. B. Riley Financial dropped their target price on shares of TripAdvisor from $21.00 to $18.00 and set a “neutral” rating for the company in a report on Monday, November 10th. Wedbush reduced their price target on shares of TripAdvisor from $15.00 to $12.00 and set a “neutral” rating for the company in a research report on Friday. Jefferies Financial Group lowered their price target on TripAdvisor from $13.00 to $12.50 and set an “underperform” rating on the stock in a report on Thursday, December 11th. Finally, Wall Street Zen downgraded TripAdvisor from a “buy” rating to a “hold” rating in a research note on Saturday.

Institutional Investors Weigh In On TripAdvisor

Large investors have recently added to or reduced their stakes in the business. Y Intercept Hong Kong Ltd boosted its stake in TripAdvisor by 136.4% in the 2nd quarter. Y Intercept Hong Kong Ltd now owns 49,188 shares of the travel company’s stock worth $642,000 after buying an additional 28,377 shares during the last quarter. Bank of New York Mellon Corp increased its stake in shares of TripAdvisor by 7.4% during the 2nd quarter. Bank of New York Mellon Corp now owns 799,569 shares of the travel company’s stock valued at $10,434,000 after acquiring an additional 54,954 shares during the last quarter. Greenland Capital Management LP lifted its holdings in shares of TripAdvisor by 176.4% during the 2nd quarter. Greenland Capital Management LP now owns 294,151 shares of the travel company’s stock worth $3,839,000 after acquiring an additional 187,734 shares during the period. Texas Permanent School Fund Corp lifted its holdings in shares of TripAdvisor by 472.4% during the 2nd quarter. Texas Permanent School Fund Corp now owns 366,638 shares of the travel company’s stock worth $4,785,000 after acquiring an additional 302,587 shares during the period. Finally, Toronado Partners LLC boosted its position in shares of TripAdvisor by 5.8% in the second quarter. Toronado Partners LLC now owns 990,649 shares of the travel company’s stock worth $12,928,000 after acquiring an additional 54,042 shares during the last quarter. 98.99% of the stock is owned by institutional investors and hedge funds.

Trending Headlines about TripAdvisor

Here are the key news stories impacting TripAdvisor this week:

• Positive Sentiment: Record 2025 revenue and strategic focus on Experiences and TheFork, which management highlighted as growth areas that could help offset weakness in legacy hotel/ads over time. Tripadvisor posts record 2025 revenue, boosts Experiences focus
• Positive Sentiment: BTIG kept a buy rating despite cutting its price target from $20 to $15, signaling some analysts still see upside if recovery in core categories resumes. BTIG price target note via Benzinga
• Neutral Sentiment: Wedbush trimmed its price target to $12 and set a neutral rating — a moderation in optimism but not a blanket sell call. TRIP price target lowered at Wedbush
• Neutral Sentiment: Company filings, press release and slide deck for the Q4 results are available for investors reviewing the detail behind the numbers and guidance. Tripadvisor earnings press release
• Negative Sentiment: Q4 missed estimates: EPS $0.04 vs. consensus $0.15 and revenue roughly flat year-over-year; management reported an operating loss and flagged continued hotel weakness — the core ad/hotel mix remains the main drag. TRIP’s Q4 Earnings Miss Estimates, Hotel Weakness Drags Results
• Negative Sentiment: Weaker Q1 revenue guidance ($378.1M–$386.1M vs. street ~$403.7M) increases near-term downside risk to estimates and investor sentiment. Tripadvisor earnings press release
• Negative Sentiment: Traffic pressure from AI-generated overviews and management saying it is reconsidering strategic alternatives (including weighing a sale of TheFork) raise uncertainty about future traffic and monetization. Tripadvisor Sees Traffic Decline from AI Overviews, Considers ‘Strategic Alternatives’ (Again)
• Negative Sentiment: Shares hit record lows in the session amid the combination of the earnings miss, weak guidance and talk of asset sales — pressure amplified by heavier-than-normal trading volume. Tripadvisor sinks to record low on Q4 results, weighs sale of TheFork

TripAdvisor Stock Down 6.9%

TRIP opened at $9.61 on Monday. The company has a debt-to-equity ratio of 1.33, a current ratio of 1.29 and a quick ratio of 1.33. TripAdvisor has a 12 month low of $9.46 and a 12 month high of $20.16. The stock has a market capitalization of $1.12 billion, a P/E ratio of 32.03, a P/E/G ratio of 0.83 and a beta of 1.01. The business has a 50 day simple moving average of $13.80 and a 200-day simple moving average of $15.48.

TripAdvisor (NASDAQ:TRIP) last released its earnings results on Thursday, February 12th. The travel company reported $0.04 EPS for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.11). TripAdvisor had a net margin of 2.12% and a return on equity of 10.67%. The business had revenue of $411.00 million during the quarter, compared to analyst estimates of $412.53 million. During the same period last year, the business posted $0.30 EPS. TripAdvisor’s revenue was up .0% compared to the same quarter last year. On average, equities analysts anticipate that TripAdvisor will post 0.46 earnings per share for the current fiscal year.

About TripAdvisor

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.