Short Interest in comScore, Inc. (NASDAQ:SCOR) Declines By 35.2%

comScore, Inc. (NASDAQ:SCOR) was the recipient of a large decline in short interest in the month of January. As of January 30th, there was short interest totaling 7,158 shares, a decline of 35.2% from the January 15th total of 11,054 shares. Approximately 0.2% of the shares of the company are short sold. Based on an average daily trading volume, of 22,406 shares, the days-to-cover ratio is currently 0.3 days. Based on an average daily trading volume, of 22,406 shares, the days-to-cover ratio is currently 0.3 days. Approximately 0.2% of the shares of the company are short sold.

comScore Stock Performance

Shares of NASDAQ SCOR traded up $0.44 during midday trading on Friday, reaching $7.50. 11,143 shares of the company traded hands, compared to its average volume of 23,925. The stock’s 50-day simple moving average is $7.57 and its 200-day simple moving average is $7.10. comScore has a 12 month low of $4.39 and a 12 month high of $10.18. The firm has a market cap of $37.62 million, a PE ratio of -1.36 and a beta of 1.13.

Institutional Investors Weigh In On comScore

A number of hedge funds and other institutional investors have recently bought and sold shares of the business. Westerly Capital Management LLC boosted its stake in comScore by 1.3% in the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock worth $1,928,000 after purchasing an additional 5,000 shares in the last quarter. Susquehanna International Group LLP lifted its position in comScore by 15.3% during the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after buying an additional 5,191 shares in the last quarter. Citadel Advisors LLC acquired a new position in comScore during the 3rd quarter worth about $96,000. Finally, Covestor Ltd bought a new stake in comScore during the 3rd quarter worth about $91,000. 42.15% of the stock is owned by institutional investors and hedge funds.

Analysts Set New Price Targets

Separately, Weiss Ratings reiterated a “sell (e+)” rating on shares of comScore in a research report on Monday, December 22nd. One research analyst has rated the stock with a Sell rating, According to data from MarketBeat, comScore currently has an average rating of “Sell”.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.