TripAdvisor (NASDAQ:TRIP) Price Target Lowered to $15.00 at BTIG Research

TripAdvisor (NASDAQ:TRIP) had its price objective decreased by BTIG Research from $20.00 to $15.00 in a research note released on Friday,Benzinga reports. BTIG Research currently has a buy rating on the travel company’s stock.

A number of other equities analysts have also recently issued reports on the company. B. Riley Financial reduced their target price on TripAdvisor from $21.00 to $18.00 and set a “neutral” rating on the stock in a report on Monday, November 10th. Weiss Ratings reissued a “sell (d+)” rating on shares of TripAdvisor in a research report on Monday, December 29th. Cantor Fitzgerald dropped their price objective on TripAdvisor from $15.00 to $14.00 and set an “underweight” rating on the stock in a research note on Thursday, January 8th. Wedbush decreased their target price on TripAdvisor from $18.00 to $15.00 and set a “neutral” rating for the company in a research note on Friday, February 6th. Finally, Wall Street Zen lowered TripAdvisor from a “strong-buy” rating to a “buy” rating in a research report on Saturday, November 1st. One equities research analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, eight have given a Hold rating and five have issued a Sell rating to the company. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Reduce” and an average target price of $15.21.

TripAdvisor Trading Down 6.9%

Shares of NASDAQ TRIP opened at $9.61 on Friday. TripAdvisor has a fifty-two week low of $9.46 and a fifty-two week high of $20.16. The firm has a market capitalization of $1.12 billion, a P/E ratio of 32.03, a P/E/G ratio of 0.89 and a beta of 1.01. The company has a debt-to-equity ratio of 1.33, a current ratio of 1.29 and a quick ratio of 1.33. The company’s 50 day simple moving average is $13.80 and its 200 day simple moving average is $15.51.

TripAdvisor (NASDAQ:TRIP) last issued its earnings results on Thursday, February 12th. The travel company reported $0.04 EPS for the quarter, missing the consensus estimate of $0.15 by ($0.11). TripAdvisor had a net margin of 2.12% and a return on equity of 10.67%. The business had revenue of $411.00 million for the quarter, compared to the consensus estimate of $412.53 million. During the same quarter in the previous year, the firm posted $0.30 EPS. The business’s revenue was up .0% on a year-over-year basis. On average, analysts predict that TripAdvisor will post 0.46 EPS for the current year.

Institutional Trading of TripAdvisor

Large investors have recently added to or reduced their stakes in the company. Essex Investment Management Co. LLC grew its holdings in TripAdvisor by 75.7% during the third quarter. Essex Investment Management Co. LLC now owns 1,523 shares of the travel company’s stock worth $25,000 after purchasing an additional 656 shares during the period. Covestor Ltd increased its holdings in shares of TripAdvisor by 64.8% during the 3rd quarter. Covestor Ltd now owns 1,770 shares of the travel company’s stock worth $29,000 after acquiring an additional 696 shares during the last quarter. UMB Bank n.a. raised its stake in TripAdvisor by 295.2% in the 4th quarter. UMB Bank n.a. now owns 2,300 shares of the travel company’s stock valued at $33,000 after acquiring an additional 1,718 shares during the period. Kestra Advisory Services LLC acquired a new stake in TripAdvisor during the 4th quarter valued at $33,000. Finally, Smartleaf Asset Management LLC boosted its position in TripAdvisor by 39.7% during the third quarter. Smartleaf Asset Management LLC now owns 2,482 shares of the travel company’s stock worth $42,000 after purchasing an additional 705 shares during the period. Institutional investors and hedge funds own 98.99% of the company’s stock.

Key Headlines Impacting TripAdvisor

Here are the key news stories impacting TripAdvisor this week:

• Positive Sentiment: Record 2025 revenue and strategic focus on Experiences and TheFork, which management highlighted as growth areas that could help offset weakness in legacy hotel/ads over time. Tripadvisor posts record 2025 revenue, boosts Experiences focus
• Positive Sentiment: BTIG kept a buy rating despite cutting its price target from $20 to $15, signaling some analysts still see upside if recovery in core categories resumes. BTIG price target note via Benzinga
• Neutral Sentiment: Wedbush trimmed its price target to $12 and set a neutral rating — a moderation in optimism but not a blanket sell call. TRIP price target lowered at Wedbush
• Neutral Sentiment: Company filings, press release and slide deck for the Q4 results are available for investors reviewing the detail behind the numbers and guidance. Tripadvisor earnings press release
• Negative Sentiment: Q4 missed estimates: EPS $0.04 vs. consensus $0.15 and revenue roughly flat year-over-year; management reported an operating loss and flagged continued hotel weakness — the core ad/hotel mix remains the main drag. TRIP’s Q4 Earnings Miss Estimates, Hotel Weakness Drags Results
• Negative Sentiment: Weaker Q1 revenue guidance ($378.1M–$386.1M vs. street ~$403.7M) increases near-term downside risk to estimates and investor sentiment. Tripadvisor earnings press release
• Negative Sentiment: Traffic pressure from AI-generated overviews and management saying it is reconsidering strategic alternatives (including weighing a sale of TheFork) raise uncertainty about future traffic and monetization. Tripadvisor Sees Traffic Decline from AI Overviews, Considers ‘Strategic Alternatives’ (Again)
• Negative Sentiment: Shares hit record lows in the session amid the combination of the earnings miss, weak guidance and talk of asset sales — pressure amplified by heavier-than-normal trading volume. Tripadvisor sinks to record low on Q4 results, weighs sale of TheFork

TripAdvisor Company Profile

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.