Amazon.com (NASDAQ:AMZN) Given New $285.00 Price Target at New Street Research

Amazon.com (NASDAQ:AMZN) had its price objective lowered by New Street Research from $350.00 to $285.00 in a research note issued to investors on Thursday,MarketScreener reports. The brokerage presently has a “buy” rating on the e-commerce giant’s stock. New Street Research’s price target suggests a potential upside of 42.79% from the stock’s current price.

A number of other equities analysts also recently commented on the company. KeyCorp set a $285.00 price target on Amazon.com in a research note on Friday, February 6th. Guggenheim reaffirmed a “buy” rating and set a $300.00 target price on shares of Amazon.com in a report on Friday, February 6th. Wolfe Research reiterated an “outperform” rating and issued a $275.00 price target on shares of Amazon.com in a report on Monday, January 5th. UBS Group set a $311.00 price target on Amazon.com in a research report on Tuesday, February 3rd. Finally, Arete Research lifted their price objective on shares of Amazon.com from $283.00 to $285.00 and gave the stock a “buy” rating in a report on Wednesday. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the company’s stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $287.48.

Amazon.com Price Performance

Shares of NASDAQ AMZN opened at $199.60 on Thursday. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. Amazon.com has a fifty-two week low of $161.38 and a fifty-two week high of $258.60. The business has a 50 day moving average price of $231.30 and a two-hundred day moving average price of $229.08. The firm has a market cap of $2.14 trillion, a PE ratio of 27.84, a price-to-earnings-growth ratio of 1.32 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). The business had revenue of $213.39 billion for the quarter, compared to analysts’ expectations of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business’s quarterly revenue was up 13.6% compared to the same quarter last year. During the same quarter last year, the company posted $1.86 earnings per share. Sell-side analysts expect that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Transactions at Amazon.com

In other Amazon.com news, CEO Andrew R. Jassy sold 19,872 shares of the business’s stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the transaction, the chief executive officer directly owned 2,208,310 shares of the company’s stock, valued at $479,070,771.40. The trade was a 0.89% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Douglas J. Herrington sold 2,500 shares of Amazon.com stock in a transaction that occurred on Monday, December 1st. The shares were sold at an average price of $233.22, for a total value of $583,050.00. Following the sale, the chief executive officer directly owned 505,934 shares in the company, valued at approximately $117,993,927.48. This trade represents a 0.49% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 47,061 shares of company stock worth $10,351,262 over the last 90 days. Corporate insiders own 9.70% of the company’s stock.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of AMZN. Brighton Jones LLC raised its holdings in shares of Amazon.com by 10.9% in the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after purchasing an additional 397,007 shares in the last quarter. Revolve Wealth Partners LLC increased its holdings in shares of Amazon.com by 4.1% in the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after buying an additional 986 shares in the last quarter. Bank Pictet & Cie Europe AG lifted its position in shares of Amazon.com by 2.8% during the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after acquiring an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE boosted its stake in shares of Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after acquiring an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC bought a new stake in shares of Amazon.com during the 4th quarter worth $2,153,000. 72.20% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is accelerating non‑retail growth: Amazon Pharmacy will expand same‑day prescription delivery to nearly 4,500 U.S. cities by year‑end, scaling a higher‑margin business and widening customer engagement. Amazon Pharmacy Expansion
• Positive Sentiment: Institutional buying and activist interest: notable portfolio moves (Primecap, Egerton, Mirova increases; Pershing/P. Ackman disclosures) signal confidence from large investors and can support the stock over time. Pershing/Ackman Stakes
• Positive Sentiment: Strategic logistics bet: Amazon disclosed a sizable passive stake in Beta Technologies (electric aircraft), aligning with long‑term supply‑chain decarbonization and middle‑mile logistics options. This is a strategic, optionality play rather than immediate revenue. Amazon Bets on BETA
• Neutral Sentiment: AWS management pushback: AWS CEO Matt Garman called AI software fears “overblown,” trying to calm market concerns about cloud demand vs. AI capex — reassuring but not an immediate earnings catalyst. AWS CEO Comments
• Neutral Sentiment: Technical/contrarian note: several outlets flag Amazon’s RSI as extremely oversold — historically a setup for large rebounds, which may attract dip buyers but is not a guarantee. RSI Oversold Setup
• Neutral Sentiment: Mixed analyst moves: small target adjustments (Arete raised modestly; Daiwa trimmed its target) and some downgrades have created noise — watch net revisions and guidance changes for directional clarity. Analyst Price Target Changes
• Negative Sentiment: AI capex shock and sector sell‑off: Amazon’s plan to spend roughly $200 billion on AI infrastructure triggered investor pushback, contributing to a broader Magnificent Seven drawdown and pushing AMZN into bear‑market territory. That spending raises near‑term free‑cash‑flow and margin concerns. Bear Market / AI Capex
• Negative Sentiment: Regulatory and PR headwinds: Italian tax authorities executed a probe at Milan offices, and Ring canceled a partnership (Flock) after a Super Bowl ad backlash — potential reputational/legal risk that could attract further scrutiny. Italian Tax Probe Ring / Flock Backlash
• Negative Sentiment: Near‑term analyst downgrades and investor exits: at least one notable analyst cut coverage or ratings citing AI spend and execution risk, reinforcing short‑term selling pressure. Analyst Downgrade

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.