Coupang, Inc. (NYSE:CPNG) Given Average Recommendation of “Hold” by Brokerages

Coupang, Inc. (NYSE:CPNG) has received an average recommendation of “Hold” from the eleven analysts that are covering the company, Marketbeat Ratings reports. One research analyst has rated the stock with a sell rating, four have assigned a hold rating and six have assigned a buy rating to the company. The average 12-month price objective among brokers that have covered the stock in the last year is $29.8889.

Several research firms recently issued reports on CPNG. Nomura cut Coupang from a “buy” rating to a “neutral” rating and set a $22.00 price target on the stock. in a report on Monday, January 12th. Morgan Stanley reaffirmed an “overweight” rating on shares of Coupang in a research note on Monday, January 5th. Barclays lifted their price target on shares of Coupang from $36.00 to $40.00 and gave the stock an “overweight” rating in a research report on Tuesday, November 11th. Mizuho increased their price objective on shares of Coupang from $30.00 to $32.00 and gave the company a “neutral” rating in a report on Thursday, November 6th. Finally, Zacks Research raised shares of Coupang from a “strong sell” rating to a “hold” rating in a research note on Tuesday, November 4th.

Insider Activity

In related news, CAO Jonathan D. Lee sold 2,679 shares of Coupang stock in a transaction on Friday, January 2nd. The stock was sold at an average price of $23.62, for a total transaction of $63,277.98. Following the completion of the sale, the chief accounting officer directly owned 122,096 shares of the company’s stock, valued at $2,883,907.52. The trade was a 2.15% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. 12.78% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Coupang

Hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Sunbelt Securities Inc. bought a new stake in Coupang in the third quarter valued at approximately $26,000. Orion Capital Management LLC bought a new stake in shares of Coupang in the 3rd quarter valued at $32,000. Hilltop National Bank acquired a new stake in Coupang during the 3rd quarter worth $34,000. Fifth Third Bancorp raised its stake in Coupang by 1,250.0% during the 3rd quarter. Fifth Third Bancorp now owns 1,080 shares of the company’s stock worth $35,000 after buying an additional 1,000 shares during the period. Finally, Root Financial Partners LLC bought a new position in Coupang during the third quarter worth about $40,000. Institutional investors own 83.72% of the company’s stock.

Coupang Stock Down 3.2%

NYSE CPNG opened at $17.67 on Thursday. The stock has a market capitalization of $32.27 billion, a P/E ratio of 84.13 and a beta of 1.19. Coupang has a 52 week low of $16.74 and a 52 week high of $34.08. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.82 and a current ratio of 1.06. The stock has a fifty day moving average of $22.16 and a 200-day moving average of $27.31.

Key Stories Impacting Coupang

Here are the key news stories impacting Coupang this week:

• Neutral Sentiment: Citigroup lowered its price target on Coupang from $27 to $24 but kept a “buy” rating — this trims upside expectations but still implies meaningful potential upside vs. current levels. Citigroup Lowers Coupang Price Target
• Neutral Sentiment: Analysts and media are re-evaluating valuation after the breach; some outlets highlight reasons to hold and risks to weigh — these analyses can amplify volatility as investors reassess growth vs. risk. Valuation After Data Breach Fallout
• Negative Sentiment: Company disclosures and reports indicate an additional ~165,000 users’ records were leaked on top of an earlier 33M-user breach; South Korean authorities are reportedly investigating the interim CEO for potential perjury. The expanded breach and regulatory scrutiny are the primary drivers of recent share weakness. Additional 165k Users’ Data Leaked
• Negative Sentiment: Multiple law firms have filed or are soliciting lead-plaintiff applicants for securities class actions tied to disclosures from May–December 2025; Feb. 17 lead-plaintiff deadlines are being highlighted — increased litigation exposure raises potential costs and settlement risk. Representative notices: Rosen Law Firm and Levi & Korsinsky. Rosen Law Firm Notice PR Newswire: Rosen Filing
• Negative Sentiment: Investor and regulatory pressure is mounting beyond U.S. courts — more investors are joining a legal challenge in South Korea over how authorities handled the breach, which could prolong headline risk and political/regulatory scrutiny. Investors Join Legal Challenge in South Korea
• Negative Sentiment: Some sell-side/independent coverage has turned cautious: Bernstein initiated coverage with an Underperform, adding pressure to sentiment and potentially lowering liquidity at recent levels. Bernstein Initiates Coverage

About Coupang

Coupang, listed on the New York Stock Exchange under the ticker CPNG, is a South Korean e-commerce company headquartered in Seoul. Founded in 2010 by Bom Kim, the company grew rapidly by combining an online marketplace with a large direct-retail business model. Coupang completed a primary listing in the United States in 2021, and it has become one of South Korea’s leading online retailers by focusing on convenience, speed and a wide product assortment across consumer categories.

The company operates a vertically integrated e-commerce platform that includes a customer-facing marketplace and an extensive logistics and fulfillment network.